CORRINA M. Cohen
7646 Timber Springs Drive South, Fishers, IN 46038
(317) 363-0215
Portfolio: http://www.thecreativecohen.com/TCCGallery/
Summary of Qualifications
· Focused and results-oriented in supporting complex, deadline-driven operations
· Experience developing email marketing communications in ExactTarget, MailChimp, Constant Contact, and Delivera
· Experienced designing and managing web content management systems such as WordPress and Joomla
· Ability to identify goals and prioritize to resolve issues in most time efficient manner
· Published blogger, photographer, and videographer
· Extensive experience in the coordination, planning, and support of daily operational functions
· Experienced providing comprehensive support for executive-level staff
· Proven record of accurately completing research, reporting, information management, business development efforts, data mining, and data warehousing within required timeline and budget
· ExactTarget Top 10 bloggers of 2010
EXPERIENCE
WesselDesign / July 2010 - Current
Interactive Marketing Consultant, Indianapolis, IN
· Develop a new brand identity and digital marketing/communication strategies
· Develop marketing identity including supporting standards documentation
· Redesign, write copy, deploy, and maintain rebranded websites and supporting digital collateral
· Consult on social network strategy to establish corporate presence draw new followers and increase participation to add value to their affiliation
· Graphic design and image manipulation
· CMS website template design and updating
· Event design, planning, and management
· Digital video production and photography
· Optimize digital communication campaigns to utilize cross platform messaging and branding
· Realign digital ad serving initiatives to target keyword searches, develop conversion metrics to measure success rate
Kipp Brothers Toys & Novelties a division of Novelty Inc/ January 2011 – July 2011
Marketing, eCommerce, Sales, and Client Relationship Manager
· Manage eCommerce platform including key codes, promotion maintenance, metrics, SEO optimization, and usability to drive website traffic and online sales
· Manage outbound marketing communications, trade show participation, internal communications, social media community, and public relations.
· Design, launch and manage marketing programs as well as the semi-annual catalog publication
· Manage inside sales, relationship management, and customer service departments
· Manage brick and mortar retail store
· Purchasing and inventory management
· Increased email open rates by 5%. Increased Facebook page activity by 40%.
· Increased sales revenue by 20% post acquisition
· Manage recruitment and hiring process
American Teleservices Association / July 2010 – November 2010
Marketing Consultant (Contract Position), Indianapolis, IN
· Redesign, copywriter, deploy, and maintain rebranded websites and supporting digital collateral
· Build, test, and deploy digital marketing campaigns (web, email, and social)
· Consult on social network strategy to establish corporate presence draw new followers and increase participation to add value to their affiliation
· Assist in the selection and design promotional give away products
· Optimize communication campaigns to utilize cross platform messaging and branding
· Consult on strategies to reduced CPU of print materials by reducing output and increasing quality of messaging
· Event coordination, design, and marketing
ExactTarget / June 2008 – July 2010
Email Design, Production, and Deployment Consultant, Indianapolis, IN / November 2009 – July 2010
· Manage email campaigns for large clients such as Skymall, Speedway Gas Stations, as well as Microsoft Windows Live United States, Europe, and South America
· Use ExactTarget's proprietary scripting language, automation and database tools to ensure that customers' emails are dynamic, efficiently-coded, and render correctly across a wide variety of email clients
· Corporate blogger on email design and deployment best practices
· Manage customer assets and timelines to ensure favorable delivery and a positive effect on ROI
· Manage subscriber data, import, and segmentation using a combination tools and database queries to target appropriate audiences.
· Recognized corporate blogger consecutively achieving highest number of monthly views.
· Mentor for Catapult Associates and Internship program
Release Manager / September 2008 – November 2009
· Manage metrics used to measure the quality of the ExactTarget product releases
· Manage communication between Product and Enablement committees
· Utilize Graphic Design experience to create Release Cycle specific marketing and communication tools such as posters, HTML based emails, graphics, and presentations
· Resolve scope, schedule, resource conflicts
· Serve as administrative coordinator for the Product Development department
Catapult Rotational Associate / June 2008 – August 2008
· Catapult is a dynamic rotational program designed to provide college graduates the opportunity to rotate through positions within ExactTarget.
· Recruiter and corporate campus representative for Catapult Rotational Program
· Account Coordinator - Embedded Team (July 2008 – August 2008)
o Research and report on the benefits of Internationalization
o Manage the preparation process of session leaders for annual User Conference and training courses
· Brand Manager/Digital Video Production (June 2008 – March 2009)
o Create a new form of advertising to build the ExactTarget brand name
o Develop and Release ExactTarget’s first viral marketing campaign, Subscriber’s Rule
o Create logos, graphics, special effects, and digital videos
o Create and manage story boards and timelines to ensure successful completion of projects
o Work with company executives to create a “one of a kind” user conference opening including integration of a music video, flash video, live interaction, and visual effects
o Create standardized templates for company videos to bring synergy across all external marketing videos
Project Specialist – Operations Manager / February 2005 – June 2008
Cain Companies Construction Forensics, Carmel, IN
· Assisted in successful completion of managing one of the largest external water intrusion remediation efforts in the country
· Maintain litigant database
· Create weekly, monthly, and quarterly status reports and internal office updates for corporate and litigation firm
· Manage research and analysis for projects
· Purchase order and invoice auditing
· Regulate work flow of administrative department
· Manage phases of scheduling, remediation, and closure
EDUCATION
ITT Technical Institute, Indianapolis, IN
AS – Software Applications and Programming/ August 2008
GPA 3.6, Ranked 4th in graduate class, 1st in program
The Art Institute, Indianapolis, IN
June 2009 – January 2011
BA -Web Design and Interactive Media