Submission Through Email and Any Track-Able Courier Service to the Following Address

Expression of Interest (EOI) – Promotion and Marketing of Pakistani Meat, Citrus and High Value and Off Season Vegetables at Gulfood 2017 on a Cost Sharing Basis

Export Oriented Private Sector Entities in Meat, Citrus and High Value, Off Season Vegetables (Green Chilies, Bitter Gourd, Squashes, Okra, Cucumber, Leafy Vegetables, Spring Onions, Broccoli, Green Peas, French Beans, Luffa, Tomatoes, Carrots, Colocasia)

Closing Date: February 12, 2017

Submission through email and any track-able courier service to the following address:

The Procurement Department:

U.S.-Pakistan Partnership for Agricultural Market Development

Suite 15, 1st Floor, Park Lane Tower

172 Tufail Road, Mall of Lahore

Lahore, Pakistan

NOTE: (Before filling the form, please read and understand documents carefully)

Introduction:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded project which aims to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off season vegetables, mangoes and citrus. AMD will act as a catalyst for development and investment in target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD’s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations, and support international marketing and sales efforts. The objective of the AMD project is to encourage investments in the four target product lines through matching grants and technical assistance, and empower stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamline supply chains, provide technical assistance to optimize profit margins, increase participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off season vegetables, mangoes and citrus become more profitable and competitive.

In line with the overarching goal of AMD and the marketing strategy developed, participation in trade shows and other marketing events is a key element of the Project’s international marketing strategy. AMD will work towards facilitating participation of partner businesses at leading trade exhibitions and marketing events. The Project’s support will include targeted technical assistance for preparatory work prior to each show, facilitation for B2B interactions at the event itself and subsequent support for follow-up upon conclusion of the same.

Background:

In order to enhance sales and promote exports of target product lines, AMD will focus on facilitating agribusinesses for participation in leading international trade fairs and exhibitions. These events hold the potential to be one of the most effective platforms for marketing and promotion for agribusinesses and provide an ideal opportunity to network with various buyers, sellers and other players from the allied industry, resulting in the development of lasting business relationships and sustainable exports through adequate buyer follow-up.

Gulfood, in recent years, has emerged as a leading international event for the agriculture produce industry. The event is held annually in Dubai and attracted more than 4800 exhibitors and 85000 trade visitors from more than 170 countries in its last addition. The trade fair is viewed as the ideal venue to establish and build personal trust and strategic business partnerships, a prerequisite when dealing successfully in perishable products such as fresh fruit, vegetables and meat.

The Program:

Through this EOI, the AMD project is looking to select up to fifteen (15) agribusiness/exporters related to the meat, citrus and High Value and Off Season Vegetables product lines (Green Chilies, Bitter Gourd, Squashes, Okra, Cucumber, Leafy Vegetables, Spring Onions, Broccoli, Green Peas, French Beans, Luffa, Tomatoes, Carrots, Colocasia, Bitter Cress). Exporters facilitated will be: up to 5 from Meat, up to 5 from Citrus and up to 5 from HV/OSV.

AMD will bear all costs relating to the trade/ business facilitation center and booth (fabrication, design and printing of promotional material) while also bearing the cost of the facilitated exporters lodging in Dubai (excluding international airfare).

The selected companies will be responsible for: their marketing material, international airfare to Dubai, daily expenses (meals etc.) and transportation in Dubai.

The project will acquire a dedicated booth at the trade show and will utilize the space as a trade facilitation counter, adequately resourced to direct visitors to relevant exporting businesses while actively scheduling and managing appointments with prospective buyers at the event.

The assisted companies will also be provided with branding and marketing support for the expo by AMD in addition to pre-event facilitation in scheduling key meetings and gathering of market intelligence.

In addition to the AMD booth acting as a trade facilitation counter, AMDs booth will also act as an information kiosk, representing the overall industry and product lines with generic branding and product display. The booth will be utilized to disseminate sector and product information and for booking appointments with individual partner businesses at a separate location on the expo center premises.

Provision of a dedicated investment and trade meeting room with trained facilitators, will be provided for at the expo center. The meeting room is envisioned to be an area where multiple suppliers from Pakistan will be able to hold multiple meetings at one time with perspective buyers. This facility will be accessible to all Pakistani exhibiting firms (relating to the target product lines).

USAID AMD will organize a branding dinner which will serve as a meeting/ B2B linkage development space where exporters assisted by AMD can meet with major buyers through the program’s facilitation. To organize the dinner, AMD will engage a vendor based in Dubai and will promote the dinner at Gulf Food through its assisted companies and the trade/ information facilitation space/ booth established by the program.

Application/ Qualification Criteria:

a.1.1 The company should be export oriented (must have record of export over the last two years) working in meat, citrus and high value and off season vegetables (Green Chilies, Bitter Gourd, Squashes, Okra, Cucumber, Leafy Vegetables, Spring Onions, Broccoli, Green Peas, French Beans, Luffa, Tomatoes, Carrots, Calocasia, Bitter Cress). Companies will be marked on prior experience as per there total years of export experience in the product lines;

a.1.2 Ability to fulfill orders (if any are received);

a.1.3 Company must have applied for an AMD grant or must be planning on applying to work with AMD;

a.1.4 Agreeing to provide AMD with information regarding any sales/ orders that result as a consequence of AMDs assistance and promotion activities at Gulfood;

a.1.5 Applicant should either be ISO/ HACCP/ Global Gap certified along with having being registered with the relevant federal quarantine department;

a.1.6 Applicants having a diversity of product lines in Meat and HV&OSV will be preferred;

a.1.7 Existing links with buyers in the MENA region particularly the GCC; and

a.1.8 Willing to work with the program on a cost sharing basis as stipulated.

Expected Outcomes

Participation at Gulf Food will facilitate the establishment of new market links through b2b networking at the event. Strategic sales leads are expected to result in new export orders and an overall increase in export sales for all product lines including meat and HV/OSV. The event will also serve as platform for promoting quality Pakistani meat in the regional market and will enable the branding and repositioning of improved quality high value meat cuts for more rewarding market segments.

INSTRUCTIONS:

1- Use capital letters

2- Mark the applicable boxes

3- Use extra sheets where necessary

4- Applications for Pre-qualification must be submitted through email or any track-able courier service on or before February 12, 2017 in an email or sealed envelope. If sending my mail please mark the envelope with the inscription “Promotion and Marketing of Pakistani Meat, Citrus and HV&OSV at Gulfood 2017 on a Cost Sharing Basis”, if sending by email add it to the subject line and send to the following address:

The Procurement Department:

U.S.-Pakistan Partnership for Agricultural Market Development

Suite 15, 1st Floor, Park Lane Tower

172 Tufail Road, Mall of Lahore

Lahore, Pakistan

SECTION I-GENERAL INFORMATION

Application in Response to:

Name of Entity

Names of Partners or Directors

Type of Company (For Profit or Not for Profit)

Section 42 Company Registered on (Date) (Also attach registration certificate and Not For Profit status to this form)

Point of Contact to AMD (Name, Email, Phone Number)

SECTION II- QUALIFICATION SELECTION CRITERIA:

SECTION III - CONFLICT OF INTEREST:

Kindly inform us if you are by any means related to U.S.-Pakistan Partnership for Agricultural Market Development (AMD) staff which may influence the outcome of this assessment process. Please mention the nature of relationship with AMD staff along with names and designations of related AMD personnel in the space providedbelow:

SECTION IV- DECLARATION

I/We hereby confirm that all the information given in this form and in attached document are true and correct to the best of my/our knowledge. I/ We understand that any false information shall result in immediate disqualification.

If pre‐qualified by AMD I/we shall strictly adhere to all the rules, regulations, terms and conditions as laid down by AMD.

Signature(s) of Proprietor /Partners/Directors

Name______

Designation______

CNIC No.______

IMPORTANT NOTE:

• Submission of this Application does not guarantee that the applicant shall be registered with AMD
• AMD may ask for any further details and documents; or may physically inspect the applicant’s organizational setup / factory at any time without prior notice
• Please ensure to provide complete information asked for in the absence of which your application will not be considered

Any other details please specify:

______

______

Authorized Representative’s Signature