Strategic Action Plan 2010-13

Athletics

ECU Values:

ECU’s Athletics Department adheres to the established “enduring values” outlined in ECU Tomorrow: A Vision for Leadership and Service (2007), ECU’s long-range strategic plan and is aligned to the Strategic Action Plan, 2010-13 and its corresponding Key Performance Indicators that advance our Mission.

ECU’s values are outlined below:

·  Respect;

·  Authenticity;

·  Accountability;

·  Teamwork; and

·  Commitment to Serve.

ECU Mission:

To serve as a national model for public service and regional transformation by:

·  Preparing our students to compete and succeed in the global economy and multicultural society,

·  Distinguishing ourselves by the ability to train and prepare leaders,

·  Creating a strong, sustainable future for eastern North Carolina through education, research, innovation, investment, and outreach,

·  Saving lives, curing diseases, and positively transforming health and health care, and

·  Providing cultural enrichment and powerful inspiration as we work to sustain and improve quality of life.

Approved by the UNC Board of Governors - November 13, 2009


Key Strategic Planning Principles:

Several key planning principles were established to develop this strategic plan:

·  Support for student success throughout the continuum of their college learning experience;

·  Adherence to ECU Tomorrow: A Vision for Leadership and Service, 2007 and the ECU Strategic Action Plan, 2010-13;

·  Support for effective leadership and professional development;

·  Purposeful decision-making, moving towards clearly defined goals and measurable objectives;

·  A commitment to institutional effectiveness; and,

·  Allocation of resources to ensure attainment of established priorities.

Goals:

GOAL 1: Provide accurate information to media outlets in a timely and efficient manner.

GOAL 2: Increase Pirate Club support, brand awareness and customer service functions.

GOAL 3: Provide reliable, compliant and timely business activities.

GOAL 4: Educate, monitor and verify NCAA rules compliance.

GOAL 5: Provide medical information, training and services for student athletes.

GOAL 6: Provide quality facilities for practice and game competitions.

Goal 1:

Provide accurate information to media outlets in a timely and efficient manner.

Outcome Objective: By Fall 2013, media packets are delivered on or ahead of schedule.

Ø  Measure: Packets delivered on time

Outcome Objective: By Fall 2013, increase the number of social media hits by 10 percent.

Ø  Measure: Baseline data collected 2010-2011

Goal 2:

Increase Pirate Club support, brand awareness and customer service functions.

Outcome Objective: By Fall 2013, increase amount of unrestricted contributions by 10 percent.

Ø  Measure: Baseline data collected 2010-2011

Outcome Objective: By Fall 2013, event attendees report satisfaction or high satisfaction with Pirate Club events.

Ø  Measure: Data collected from donor surveys

Goal 3:

Provide reliable, compliant and timely business activities.

Outcome Objective: By Fall 2013, 95% of unit department quarterly budget reports are received ahead of or on schedule.

Ø  Measure: Business office records

Outcome Objective: By Fall 2013, 90% compliant with state budget guidelines for deposits.

Ø  Measure: Business office records

Goal 4:

Educate, monitor and verify NCAA rules compliance.

Outcome Objective: By Fall 2013, 90% of staff and coaches attend scheduled compliance and rules education programming.

Ø  Measure: Attendance at scheduled programming

Outcome Objective: By Fall 2013, full implementation of compliance software system for all sports.

Ø  Measure: Compliance office records

Goal 5:

Provide medical information, training and services for student athletes.

Outcome Objective: By Fall 2013, 100% of student-athletes receive pre-participation physical exams in accordance with NCAA by-laws.

Ø  Measure: Physical exam forms completion

Outcome Objective: By Fall 2013, a minimum of one Licensed Athletic Trainer present at 100% of home games.

Ø  Measure: Master schedule review

Outcome Objective: By Fall 2013, 100% of student athletes will participate in an assessment of physical characteristics related to performance.

Ø  Measure: Performance testing records

Goal 6:

Provide quality facilities for practice and game competitions.

Outcome Objective: By Fall 2013, 90% of facilities meet NC and university standards and codes.

Ø  Measure: Facility inspections and maintenance records

Outcome Objective: By Fall 2013, events 90% staffed to ensure proper coverage.

Ø  Measure: Master schedule review

Athletics Strategic Action Plan 10/24/11 4 | Page