STORY BANK COLLECTION FORM
DO YOU HAVE A SUCCESS STORY TO SHARE
ABOUT THE GOOD WORK YOU DO?
We need your stories now!
We have an unprecedented opportunity to shape the legislative debate regarding the licensing, delivery and cost of home and home health care to millions of working families and individuals seeking help for elders at home.
Legislators have proposed new laws that will cast increased public attention on the home care industry for better or worse. We need you to relay the most compelling stories about the high quality, compassionate and affordable care that you provide that helps seniors and families in need during these tough economic times. By documenting unique and passionate stories about the people and community you serve, we hope to gain traction in the media that will move legislators to approve CAHSAH-supported bills and reject those that will negatively impact California consumers by driving up unnecessary costs and impeding their care and safety.
Story Submittals
If you have a newsworthy story idea to share, email it to our PR firm, Ziegler Associates (ZA) at or fax it to 916-341-0473. ZA will contact you for pitching it to your local media.
Name: ______
Phone:______
Email: ______
City Location: ______
Best time to contact you:______
Story idea pertains to:
Unique profile of home care recipient
Agency or caregiving success story
Upcoming event or celebration about home health care in your area
Contribution to community, those seeking care for their loved ones
Cost of care and affordability
Insightful local data/statistics
Thoughts on how the following legislation will impact your business and ability to serve families and individuals in your community
-AB 899 (Yamada, CAHSAH sponsored)
-AB 889 (Ammiano, Domestic Workers Bill of Rights)
-SB 411 (Price, SEIU sponsored)
Good local spokespersons and 3rd party endorsers of your care
Positive testimonials from residents/officials in your community
Brief description:
______
Special Note:
Qualities that make a story newsworthy:
-Timing (news that is new)
-Significance (how many people can relate to the story)
-Proximity (local angle, which would be of interest to local press)
-Prominence (well-known name or person)
-Human Interest (interesting or offbeat story with emotional appeal)
CAHSAH welcomes your story ideas. Please be specific and check to make sure it includes the5 W’s: who, what, when, where and why. Recipient or caregiver confidentiality will be respected.