DMA Awards 2016Entry Submission
Please note that all entries must be submitted online. This form is for reference use only.
STEP ONE - Campaign Overview
Campaign titleAgency name
Brand name
Categories
Industry Sectors / Business Sectors1 / Automotive / 10 / The Best Business to Business campaign
2 / Travel, Leisure and Entertainment / 11 / The Best Business to Consumer campaign
3 / IT/Telecommunications / Channels and Campaigns
4 / Retail / 12 / Best use of e-mail marketing
5 / Financial services / 13 / Best digital destination
6 / Healthcare / 14 / Best use of mobile and/or connected devices
7 / Public Sector / 15 / Best use of search, natural and paid for
8 / Charity / 16 / Best use of social media
9 / FMCG / 17 / Best digital performance
18 / Best Loyalty or CRM Programme
19 / Best use of door drops / Craft Awards
20 / Best use of direct mail / 26 / Best use of film and/or audio
21 / Best use of experiential / 27 / Best writing
22 / Best integrated campaign / 28 / Best design or art direction
23 / Best launch campaign / 29 / Best data strategy
24 / Best use of programmatic / 30 / Best brand building campaign
25 / Best out of home / 31 / Best customer acquisition campaign
32 / Best use of technology
33 / Best creative solution or innovation
34 / Best customer journey
Dates (eligibility dates are 1 August 2015 - 31 July 2016)
From (DD/MM/YYYY):
To (DD/MM/YYYY):
STEP TWO - The Team
Who was involved in the campaign?
First Name
Last Name
Job Title
Company
*Please include as many team members as possible on the online form
Who are the external suppliers? (optional)
Company
Involvement
What other agencies worked on the campaign? (this is for joint entries only)
Company
STEP THREE - Campaign Summary
What was the brief? (50 words max)
What was your strategy? (50 words max)
What was the creative solution? (50 words max)
What were the results? (50 words max)
STEP FOUR - Campaign in Detail
What details of the campaign strategy make it a winning one? (250 words max)
How did the creative thinking bring the strategy to life? (250 words max)
How did the results support your creative thinking? (250 words max)
List actual results and data to support your entry (For judges eyes only) (250 words max)
Mail quantity information (optional)
Quantity
Return on investment (optional)
Please use the online ROMI (return on marketing investment) calculator to assist in DMA research. The results will not be seen by awards judges unless you put them into the results box above. All results are confidential.
This is the formula for the ROMI calculator:
Income –cost / cost
Example 250,000 - 150,000 / 150,000
= ROMI of 0.6
Income
Cost
ROI
Upload supporting material
Add website URL’s
Quantity
Upload images
Upload images(maximum of 5 images). Maximum file size of 1MB per file
Upload a video
Upload a video.Maximum file size of 100MB per file (.mov and .mp4 file formats only please)
Upload hero images
Upload 2 hero images.1x Landscape 1x Portrait – 300DPI
All supporting material will be viewed online with iPads. However, judges DO expect hard copy material if it was used in the campaign, such as door drop, direct mail or press advertising examples. At the bottom of the box please also add “All hard copy material to be delivered to DMA Awards, 70 Margaret Street, London, W1W 8SS" clearly labelled with your entry URN and campaign title by 6pm on 23rd September.
Supply hard copy material? Upload a video
Yes/No
I give consent for my video(s) to be used for promotional purposes
Yes/No
STEP FIVE – Client Submission
Remember all DMA Award entries MUST receive client sign off before submission