Springfield-Greene County Library District and Missouri Humanities Council

Missouri and The Great War Exhibit Suggested Promotional Plan

The following template can help you plan how you will promote the Missouri and the Great War exhibit. Update it with information relevant to your site, or use your own plan.

Event/Exhibit Name:Missouri and the Great War Traveling Exhibit

Date(s):

Location:

Missourians contributed to the war effort even before the United States joined the hostilities 100 years ago, in April 1917. Missouri industries supplied mules, munitions and other goods to Allied armies. More than 156,000 Missourians served in the war, including men like future president Harry S. Truman, Walt Disney and Gens. John J. Pershing and Enoch Crowder.

The traveling exhibit Missouri and the Great War tells these stories by featuringaccounts, images, and artifacts from museums, libraries, archives, and private collections across the state.The exhibit explores many facets of World War I history through the perspective of Missouri and Missourians. Learn about the contributions of Missouri women and African Americans to the war effort. Discover the vital role Missouri horses and mules played in the war. The exhibit features two touch-screen kiosks, where visitors can explore more content, and a seven-minute documentary featuring footage from the war. The exhibit is based on the digital archive missourioverthere.org. Missouri and the Great War will travel to nine locations through 2018. This exhibition was developed by the Missouri Humanities Council and the Springfield-Greene County Library District, with funding provided by the Missouri Humanities Council, Friends of Springfield-Greene County Library District, and the RDW Family and Community Fund.

Event/Exhibit Goals:

  • List a few overall objectives specific to your site here.
  • Note: These can be tangible (50 attendees), or intangible (raise awareness)

Target Audience:List target audience segments, and how you expect this exhibit to be relevant

Key Promotional Messages:

  • A variety of Missourians contributed to the war effort, sometimes in unexpected ways.
  • Missouri and the Great War brings historical artifacts and images to cities across Missouri, allowing local sites to maximize their resources and provide exceptional programming to a variety of Missourians.

Communication Methods:

  • List types of communication (social media, local news, etc.), target audience for each, and how to use this communication (post weekly on Facebook, contact reporters).
  • If you will have materials to support promotional efforts, such as posters, banners, etc., identify who will create them, how they will be distributed, etc.

Timeline: Identify dates for specific marketing items, deadlines for calendar submissions, etc.

Special events related to exhibit:

  • If you are planning additional events related to the exhibit, list those here.Consider how these events can fit into the overall marketing. They might serve as an angle for a story pitch to local media, an event calendar listing, a way to reach a niche audience, etc.