Six Month Public Relations Living Plan

Overview

The PR strategy for Front Burner Brands, Inc. over the next six months will focus on increasing brand awareness, visibility and driving sales. Uproar’s efforts will also be focused on creating a data driven marketing strategy with a foundation of consumer insights. First, Uproar will begin with nationally promoting The Melting Pot for National Cheese Fondue Day. This coverage will create buzz around The Melting Pot as we plan and begin outreach to showcase its 40th anniversary.Uproar will also be assisting Front Burner Brands, Inc. with social media strategy, award opportunities and any other additional needs.

March 2015

  • Uproar to build national media list and begin pitching National Cheese Fondue Day
  • Uproar to edit press release centered around National Cheese Fondue Day announcement
  • Uproar to craft pitch angles around National Cheese Fondue Day and reach out to verticals in the following outlets:
  • National TV
  • Food Trades
  • Men’s Interest
  • Women’s Interest
  • High Level Food Bloggers
  • Uproar will also research media who have covered food holidays in the past and pitch National Cheese Fondue Day
  • Uproar to begin gathering lists of targeted media outlets to reach out to around the launch of FonDONE (TBD)
  • Uproar to brainstorm media strategies to promote FonDONE(TBD)
  • Uproar will attendFonDONE blogger event in St. Petersburg onTuesday, March 31, 2015 from 7pm-9pm
  • Uproar to develop social media strategy tips and tricks sheet
  • FBB to consider having Uproar highlight and pitch a particular franchise each month, “Melting Pot of the month”

April 2015

  • National Cheese Fondue Day, April 11
  • Uproar will be continuing media outreach and monitoring for coverage
  • Uproar to come out for in-house training, TBD
  • Uproar and FBB to be coordinate media training with Mike Lester
  • Uproar to brainstorm buzzworthy campaign ideas for 40th anniversary
  • Uproar to build national media list to begin pitching Mother’s Day offerings

May 2015

  • Mother’s Day, May 10
  • Uproar to build national media list to begin pitching summer promotion
  • Uproar to craft various pitch angles around summer promotion incorporating the 40th anniversary
  • FBB to consider promoting National Coq Au Vin Day, May 29
  • FBB to consider promoting National Strawberry month
  • Uproar to build national media list to begin pitching Father’s Day offerings

June 2015

  • Father’s Day, June 21
  • FBB to consider promoting National Fresh Fruit and Vegetable month
  • FBB to consider promoting National Cheese Day, June 4
  • Uproar to build national media list to begin pitching 40th anniversary offering
  • Uproar to craft various pitch angles around 40th anniversary offering

July 2015

  • Independence day, July 4
  • FBB to consider promoting National Milk Chocolate Day, July 28
  • Uproar to begin research for Resurrect Romance Day

August 2015

  • Resurrect Romance Day
  • Uproar to brainstorm pitch ideas centered around Resurrect Romance Day and build media lists accordingly

September 2015

  • 40th Anniversary, September 12
  • FBB to consider promoting National White Chocolate Day, September23
  • FBB to consider Meatless Monday offering for Vegetarian Awareness month in October

*The FonDONE campaign is on a TBD timeline and Uproar will adjust strategy as needed

*Other pitches and trends will be utilized to supplement all of these efforts put in place