REPORTING TO:Acting Communications Manager

JOB DESCRIPTION

POST:DigitalMediaCo-ordinator

POST REF:

DEPARTMENT:Marketing & Communications

GRADE:3

REPORTING TO:Acting Communications Manager

SUPERVISORY RESPONSIBILITY:None

JOB PURPOSE:

To support colleagues within the Marketing and Communications Directorate with a range of digital media activities including:

Day to day running and monitoring of the University’s Alumni, Events and News social media accounts.
Promoting YSJ events, alumni and external relations activities through social media to continue to build reputation and presence and raise the profile of the University.
Provide direct support to the Fundraising & Alumni team,Conference & Eventsteam and Communications team with cross-promotion of communication channels.
Supporting Customer Relationship Management (CRM) activity, focusing on communication with alumni.
Ensure that the University has a consistent presence across all social networking sites.

DUTIES AND RESPONSIBILITIES

Keep the University’sAlumni, Events and Newssocial media accounts (currently Facebook, Twitter, YouTube,Instagram and LinkedIn) up-to-date, relevant and engaging by posting appropriate, timely content and interacting with users.
Support the development and delivery of social media projects for Conference & Events, Fundraising & Alumni and Communications teams. Work with members of the teams todevise creative campaigns (including around graduation, open/visit days, welcome week etc) to promote forthcoming activities, events and conferences to a diverse audience in order to achieve consistently high attendance/response levels.
Co-ordinate, monitor, plan and evaluate (quarterly) social media activity and undertake regular analysis. Liaise regularly with the Conversion and Social Media Co-ordinator to share relevant content and analysis.
Attend key events and provide coverage through social media including the promotion of forthcoming events and conferences, press releases and blogs, photography.
Support the Events team to design and implement post-event audience surveys.
Support the implementation and delivery of direct communications forAlumni campaigns (particularly newsletters, SMS messaging and online applicant portal delivery). Support the retention of alumni numbers and increase the numbers of alumni actively engaged with the University.
Produce visual and written digital content for use in variouscommunications and campaigns delivered through the CRM, and provide reports to assess their success.
To work closely with members of the Conference & Events, Fundraising & Alumni and Communications teams to maintain and develop key alumni, events and communications web pages and related content.
To assist with the creation and development of visual and written digital content including web pages, blogs audio and video contentfor the University’s website.
Ensure digital mediaactivity conformstothe University’s brand guidelines and style guide.
Keep up-to-date with digital media tools and techniques and share best practice.
Regularly benchmark social media activity against comparable universities.

plus

Any other duties as may reasonably be required
Ensure that the highest standards of professional performance are maintained
Promote equal opportunities in the work of the department
Ensure compliance with relevant legislation and statutory codes of practice, as advised
Participate in the arrangements for performance review and appraisal
Ensure that professional skills are regularly updated through participation in training and development activities
Ensure all University policies are implemented within the remit of this post.

Health & Safety

Under the Health & Safety at Work Act 1974, whilst at work, you must take reasonable care for your own health and safety and that of any other person who may be affected by your acts or omissions.

PERSON SPECIFICATION

POST TITLE:Digital MediaCo-ordinator

DEPARTMENT: Marketing and Communications Directorate

The Person Specification focuses on the knowledge, skills, experience and qualifications required to undertake the role effectively.

REQUIREMENTS
The postholder must be able to demonstrate: / ESSENTIAL (E)
DESIRABLE (D) / MEASURED BY:
A Application form
I Interview
T/P Test/Presentation
EDUCATION/TRAINING
(Academic, vocational/professional and other training)
Good standard of education
Undergraduate or relevant professional qualification in Digital Media, Communications, Public Relations or related discipline / E / A
D / A
KNOWLEDGE & EXPERIENCE
(e.g. report writing, office experience, Microsoft office)
Experience of using social media working with a diverse range of stakeholders in a higher education environment
Experience of working in a marketing, alumni or digital communications environment
Experience of creating and developing complex websites, using a Content Management System
Experience of using social media in a professional context
Basic HTML knowledge
Understand search engine optimisation (SEO) and Google Analytics skills.
Experience of working with a CRM system and understanding customer experience
Excellent standard of computer literacy with Microsoft Office applications (Word, Excel, Access, etc)
Experience of working with design applications (Illustrator, Photoshop, Powerpoint) / D / A, I
E / A, I
D / A, I
E / A, I
D / A, I
D / A, I
D / A, I
E / A, I
D / A, I
SKILLS/ATTRIBUTES
(e.g. communication, interpersonal, decision-making, problem-solving, team player, reliable)
Excellent organisational skills
Excellent writing and proof-reading skills and strong attention to detail
Excellent interpersonal and communications skills
Ability to work well under pressure in a team environment
Ability to work unsupervised and to organise a complex workload and prioritise conflicting demands.
Ability to investigate problems and find solutions
Evidence of independent thinking and working / E / A, I
E / A, T, I
E / A,I
E / A,I
E / A,I
E / A,I
E / A,I
BEHAVIOURS
Behaviours will be tested at interview against the Contribution Framework (available on the recruitment web site under Our Culture & Values - Values & Principles)
Leading myself and others
Delivering a great service
Taking a professional approach
Strong team player / E / I
E / I
E / I
E / I
SPECIAL FEATURES
(e.g. Travel, DBS)
Evening / weekend work may be required / E / A / I