RAIMUNDO WILSON BASTOS SALES NETO
Assistant Professor of Marketing
CATÓLICA-LISBON School of Business & Economics
Palma de Cima, 1649-023 Lisbon, Portugal
Email:
Telephone: 351 217 270 250
EDUCATION______
· P.h.D. in Marketing (Minor: Social Psychology), August 2008—May 2013
University of Arizona
Dissertation Chair: Merrie Brucks
Committee Members: Sidney J. Levy, Narayan Janakiraman, Matthias Mehl, and Jeff Stone
· M.B.A in Marketing, 2004—2005
University of Texas at San Antonio (Overall GPA: 3.7/4.0)
· B.A. in International Business-Management*, 1999—2003
University of Texas at San Antonio (Overall GPA: 3.8/4.0)
*with distinction: Cum Laude
RESEARCH INTERESTS______.
· Happiness
· Verbal Sharing
· Experiential versus Material Purchases
· Branding
PUBLICATIONS______.
· Bastos, Wilson and Sidney J. Levy (2012), “A History of the Concept of Branding: Practice and Theory,” Journal of Historical Research in Marketing, 4 (3), 347-368.*
*Winner of the Highly Commended Award by the Literati Network Awards of Excellence 2013
· Chaplin, Lan Nguyen, Wilson Bastos, and Tina M. Lowrey (2010), “Beyond Brands: Happy Adolescents See the Good in People,” Journal of Positive Psychology, 5 (September), 342- 354.
UNDER REVIEW & IN PROGRESS ______.
· Bastos, Wilson and Merrie Brucks, “Can Purchases Make Us Happier? Yes, If We Tell Others about Them.”
· Bastos, Wilson and Sarah Moore, “Wants to Make Happy? Tell Me about Your Experiences but not Your Objects.”
· Bastos, Wilson and Sigal Barsade, “Happiness in the Workplace.”
· Bastos Wilson and Daniel Fernandes, “The Effect of Dark versus Light on the Accessibility of Death Thoughts.”
· Bastos, Wilson and Jeff Lee, “The Influence of Other’s Emotional Expressiveness on the Decision to Consume Experiences Solo or Socially.”
· Bastos, Wilson, “The Monetary Value of Purchase Uniqueness.”
· Bastos, Wilson, “Purchase Conversationality: A Determinant of Consumer Effort towards Objects and Experiences.”
PRESENTATIONS______.
· 2016: “The Broader Scope of the Experience Superiority—Just Listen!,” at Association for Consumer Research conference, Berlin, Germany.
· 2014: “I’m Happy to Listen to You, But Tell Me about Your Experiences, Not Your Objects,” at Association for Consumer Research conference, Baltimore, MD.
· 2014: “The Monetary Value of Conversational Value,” at Association for Consumer Research conference, Baltimore, MD.
· 2014: “Verbal Sharing and Consumer Happiness,” at European Marketing Academy conference, Valencia, Spain.
· 2014: “Want to Make Me Happy? Tell Me about Your Experiences, but Not Your Objects,” at Society for Consumer Psychology conference, Miami, FL.
· 2014: “Verbal Sharing: An Explanation for Why Experiences Make Us Happier than Do Objects,” at Society for Consumer Psychology conference, Miami, FL.
· 2012: “Verbal Sharing: Purchase, Tell Others, and Be Happy,” at Association for Consumer Research conference, Vancouver, BC, Canada.
· 2012: “Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them,” Brownbag Seminar, Psychology Department, University of Arizona.
· 2012: “Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them,” at Society for Consumer Psychology conference, Las Vegas, NV.
· 2011: “Happiness: How Different Dimensions of Happiness Are Affected by Different Attributes of the Purchased Good,” at Society for Consumer Psychology conference, Atlanta, GA.
· 2011: “The Functions of Marketing and Branding for Fortaleza,” Fortaleza Esporte Clube Annual Seminar, Fortaleza, Brazil.
· 2010: “When Material Goods Make You Happier Than Do Experiential Goods,” Brand Lab - University of Innsbruck, Austria.
MEDIA EXPOSURE______.
· Eller Buz, July-August, 2010, “The Context of Happiness,” accessed by http://www.eller.arizona.edu/buzz/2010/aug/bastos.asp
· UANews, January 31, 2013, “What Is Happiness?" accessed by
http://uanews.org/blog/what-happiness
AWARDS AND PROGRAMS______
· 2012 AMA Sheth Foundation Doctoral Consortium Fellow - University of Washington.
· 2011 Lisle & Roslyn Payne Outstanding Doctoral Student Award – Research funding, winner selected by national jury of marketing academics.
· 2004 Study Abroad (CIMBA) – One of three MBA students selected from the University of Texas at San Antonio to study in Italy.
· 2003 Permanent Member of the International Business Group - Leaders from the San Antonio business community.
· 2003 National Dean’s List – Ranked among the 0.5% best college students in the US.
· 2003 University of Texas at San Antonio Dean’s List of Honor Students – University’s highest scholastic distinction.
· 2002 Leadership Challenge Program – Group of 16 students selected by the University of Texas at San Antonio-College of Business based on academic achievement.
· 2002 Honors Society - Golden Key International - University of Texas at San Antonio.
· 2000, 2001, 2003 One Certificate of Academic Achievement and Three Certificates of Academic Excellence - San Antonio College.
SERVICE AND ASSIGNMENTS______.
· Reviewer, Society for Consumer Psychology 2011, 2012, 2013, 2014.
· Reviewer, Association for Consumer Research 2010, 2014.
COURSEWORK______.
· Marketing
Psychological Aspects of Consumer Behavior Dr. Linda Price – Spring 2010
Marketing Management and Strategy Dr. Mrinal Ghosh – Spring 2010
Experimental Research Methods in Marketing Dr. Shankar Ganesan – Fall 2009
Socio-Cultural Aspects of Consumer Behavior Dr. Melanie Wallendorf – Spring 2009
Marketing Decision Models and Support Systems Dr. Yong Liu – Spring 2009
Marketing Theory Dr. Linda Price – Fall 2008
· Psychology
Independent Study Dr. Jeff Stone – Spring 2010
Topics in Social Psychology Dr. Jeff Stone – Spring 2009
Advanced Social Psychology Dr. Jeff Greenberg – Fall 2008
· Research Methods and Statistics
Intermediate Quantitative Analysis Dr. Noel Card – Spring 2010
Applied Statistical Analysis Dr. Bruce Ellis – Fall 2009
Univariate Analysis Management Dr. Tamar Kugler – Fall 2009
Statistical Methods in Psychological Research Dr. Jose Figueredo – Fall 2008
Behavioral Science Theory and. Method in
Management Dr. Terry Connolly – Fall 2008
TEACHING EXPERIENCE______.
· 2015, 2016 – Branding Globally (Executive Education), CATÓLICA-LISBON.
· 2015, 2016 – International Marketing (MBA), CATÓLICA-LISBON.
· 2014, 2015, 2016 – International Marketing (Masters), CATÓLICA-LISBON.
· 2013, 2014, 2015, 2016 – Marketing Planning (Masters), CATÓLICA-LISBON.
· 2013, 2014, 2015, 2016 – Global Marketing Management (Undergraduate), CATÓLICA-LISBON.
· Fall 2011 – MKTG 498 – Senior Capstone: AMA Case Competition.
University of Arizona class project qualified Top-10 among the 48 competing universities. Classified for final presentation of project at AMA Annual International Collegiate Conference in New Orleans on March 22, 2012. Final classification: Third.
· Summer 2011 – MKTG 361 – Introduction to Marketing, University of Arizona (Evaluation: 4.2/5.0).
· Summer 2011 – BNAD 303 – Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 4.5/5.0).
· Summer 2010 – BNAD 303 – Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 3.8/5.0).
· Summer 2009 – BNAD 303 – Applied Marketing Concepts and Tools, University of Arizona (Evaluation: 4.1/5.0).
· Spring 2008 – English Language, Wisdom English School, Fortaleza, Brazil.
INDUSTRY EXPERIENCE______.
07/07 – 01/08 Black & Decker New Orleans, LA
Louisiana Market and Brand Manager
Duties Included:
· Hiring, directing, developing, and leading team of 6 Retails Specialists who managed Black & Decker businesses in 22 Home Depot stores totaling $19.2 million in annual revenue.
· Conducting research and assisting in the creation of brand awareness programs and new product initiatives.
· Ensuring execution of marketing initiatives such as merchandising standards, product set integrity, product training, point of purchase signing, and inventory levels.
· Presenting state-wide product knowledge sessions to Black & Decker and Home Depot associates.
· Negotiating with Home Depot District Managers incremental store space for Black & Decker products.
· Interpreting sales data, and developing and executing strategic plan for achievement of quarterly goals of $5 million average.
07/06 – 06/07 Black & Decker New Orleans, LA
Marketing Specialist – Brand Event Representative
Duties Included:
· Managing Black & Decker businesses in 13 Home Depot and Lowe’s stores totaling $13.3 million in annual revenue.
· Planning, organizing, and executing a monthly average of 7 on-site brand events, aiming at increasing awareness and adoption of DEWALT brand.
· Developing and implementing marketing strategies geared toward professional building contractors by effectively using market research information about the DEWALT brand and product line.
· Participating in national brand-targeted events (e.g., NASCAR races).
01/06 – 06/06 Black & Decker Los Angeles, CA
Retail Specialist
Duties Included:
· Managing territory comprised of six Home Depot stores totaling $ 7.6 million in annual revenue.
· Negotiating extra space with members of store management, managing inventory flow, and implementing marketing/branding initiatives.
· Presenting product knowledge sessions to store personnel and/or key customers.
09/05 –12/05 City of San Antonio International Affairs Department
Internship
Duties Included:
· Providing support to foreign companies in their investment endeavors in San Antonio.
· Assisting and promoting visits of foreign officials and businesspersons to San Antonio.
09/04 – 12/05 Department of Marketing - University of Texas at San Antonio
Graduate Assistant – Teaching & Research
Duties Included:
· Conducting lab experiments, coding data, and interpreting results.
· Grading assignments from undergraduate and graduate students.
· Developing and maintaining web-page for course materials.
06/03 – 07/04 Monaco International Wood Sales, Inc. Guntersville, AL
US/Canada Logistics Manager Wood Industry
Duties Included:
· Overseeing the PO process for stock replacement, warehouse material flow, and delivery.
· Coordinating international inbound shipments and monitoring the customs clearance process for the US and Canada.
· Conducting market research aiming to identify new customers/product lines and market trends.
10/00 - 11/01 Qwest Communications San Antonio, TX
Customer Service Representative
Duties Included:
· Providing assistance in resolving customer complaints.
Revised: 2016