Appendix
TABLE A.1
List of journalssystematically searched
European Journal of MarketingIndustrial Marketing Management
International Journal of Advertising
International Journal of Consumer Studies
International Journal of Market Research
International Journal of Research in Marketing
International Journal of Service Industry Management
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Business and Industrial Marketing
Journal of Business Research
Journal of Business-to-Business Marketing
Journal of Consumer Affairs
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Economic Psychology
Journal of Interactive Marketing
Journal of International Marketing
Journal of Macromarketing
Journal of Marketing
Journal of Marketing Research
Journal of Product Innovation Management
Journal of Public Policy and Marketing
Journal of Retailing
Journal of Service Management
Journal of Service Research
Journal of the Academy of Marketing Science
Management Science
Marketing Letters
Marketing Science
Marketing Theory
Organizational Behavior and Human Decision Processes
Psychology and Marketing
Quantitative Marketing and Economics
Service Business
TABLE A.2
Meta-analyses in marketing
# / Authors and Year / Journal / Field1 / Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012 / Journal of Business Research / CB
2* / Albers, Mantrala, & Sridhar, 2010 / Journal of Marketing Research / Sales
3 / Amos, Holmes, & Strutton, 2008 / International Journal of Advertising / Advertising
4 / Andrews & Franke, 1991 / Journal of Public Policy and Marketing / CB
5 / Argo & Main, 2002 / Journal of Public Policy and Marketing / CB
6* / Arts, Frambach, & Bijmolt, 2011 / International Journal of Research in Marketing / CB/NPD
7* / Assmus, Farley, & Lehmann, 1984 / Journal of Marketing Research / Advertising
8* / Bahadir, Bharadwaj, & Parzen, 2009 / International Journal of Research in Marketing / Strategy
9 / Beggan & Allison, 1997 / Journal of Consumer Psychology / CB
10* / Bijmolt, van Heerde, & Pieters, 2005 / Journal of Marketing Research / Pricing
11 / Biswas, Wilson, & Licata, 1993 / Journal of Business Research / Pricing/CB
12* / Bowen, Rostami, & Steel, 2010 / Journal of Business Research / NPD/Strategy
13 / Brown, Homer, & Inmann, 1998 / Journal of Marketing Research / Advertising
14 / Brown & Lam, 2008 / Journal of Retailing / Sales/CB
15 / Brown, Lusch, & Smith, 1991 / International Journal of Physical Distribution & Logistics Management / Channels
16 / Brown & Peterson, 1993 / Journal of Marketing Research / Sales
17 / Brown & Stayman, 1992 / Journal of Consumer Research / Advertising
18 / Calantone, Harmancioglu, & Droge, 2010 / Journal of Product Innovation Management / NPD
19 / Cano, Carrillat, & Jaramillo, 2004 / International Journal of Research in Marketing / Strategy
20 / Capella, Taylor, & Webster, 2008 / Journal of Advertising / Advertising
21 / Capella, Webster, & Kinard, 2011 / International Journal of Research in Marketing / Advertising
22 / Carlson, Vincent, Hardesty, & Bearden, 2008 / Journal of Consumer Research / CB/methods
23 / Carrillat, Jaramillo, & Mulki, 2007 / International Journal of Service Industry Management / CB/methods
24 / Churchill, Ford, Walker, & Walker, 1985 / Journal of Marketing Research / Sales
25 / Clarke, 1976 / Journal of Marketing Research / Advertising
26 / Compeau & Grewal, 1998 / Journal of Public Policy and Marketing / Advertising/pricing
27 / Conchar, Crask, & Zinkhan, 2005 / Journal of the Academy of Marketing Science / Advertising
28 / Cox III, Wogalter, Stokes, & Murff, 1997 / Journal of Public Policy and Marketing / CB
29 / Crosno & Dahlstrom, 2008 / Journal of the Academy of Marketing Science / Channels
30 / Crouch, 1996 / Journal of Business Research / CB
31 / Dant, Lumpkin, & Rawwas, 1998 / Journal of Business Research / CB
32 / Dant, Paswan, & Kaufman, 1996 / Journal of Retailing / Channels
33 / Dato-on & Dahlstrom, 2003 / Psychology & Marketing / CB
34 / De Matos, Henrique, & Rossi, 2007 / Journal of Service Research / CB
35 / De Matos & Rossi, 2008 / Journal of the Academy of Marketing Science / CB
36 / DelVecchio, Henard, & Freling, 2006 / Journal of Retailing / Channels/CB
37 / Eisend, 2006 / International Journal of Research in Marketing / Advertising
38 / Eisend, 2009 / Journal of the Academy of Marketing Science / Advertising
39 / Eisend, 2010 / Journal of the Academy of Marketing Science / Advertising
40 / Eisend & Küster, 2011 / Journal of the Academy of Marketing Science / Advertising
41 / Ellis, 2006 / Journal of Management Studies / Strategy
42* / Estelami & Lehmann, 2001 / Journal of the Academy of Marketing Science / Pricing
43 / Evanschitzky, Eisend, Calantone, & Jian, 2012 / Journal of Product Innovation Management / NPD
44 / Fan, Qian, & Huang, 2012 / International Journal of Market Research
45* / Estelami, Lehmann, & Holden, 2001 / International Journal of Research in Marketing / Pricing/CB
46 / Farrell & Hakstian, 2001 / Psychology & Marketing / Sales
47 / Franke & Park, 2006 / Journal of Marketing Research / Sales
48 / Garlin & Owen, 2006 / Journal of Business Research / CB
49 / Gelbrich & Roschk, 2011a / Marketing Letters / CB
50 / Gelbrich & Roschk, 2011b / Journal of Service Research / CB
51 / Geyskens, Steenkamp, & Kumar, 1998 / International Journal of Research in Marketing / Channels
52 / Geyskens, Steenkamp, & Kumar, 1999 / Journal of Marketing Research / Channels
53* / Grewal et al., 1997 / Journal of Marketing / Advertising
54 / Grinstein, 2008a / Journal of the Academy of Marketing Science / NPD/strategy
55 / Grinstein, 2008b / European Journal of Marketing / Strategy
56 / Heath & Chatterjee, 1995 / Journal of Consumer Reserch / CB
57 / Henard & Szymanski, 2001 / Journal of Marketing Research / NPD
58 / Janiszewski, Noel, & Sawyer, 2003 / Journal of Consumer Research / CB
59 / Jaramillo, Ladik, Marshall, & Mulki, 2007 / Journal of Business & Industrial Marketing / Sales
60 / Jaramillo, Mulki, & Marshall, 2004 / Journal of Business Research / Sales
61 / Keller & Lehmann, 2008 / Journal of Public Policy and Marketing / CB
62 / Keller, Lehmann, & Milligan, 2009 / Journal of Macromarketing / CB
63 / Kirca, Jayachandran, & Bearden, 2005 / Journal of Marketing / Strategy
64 / Krasnikov & Jayachandran, 2008 / Journal of Marketing / Strategy
65* / Kremer, Bijmolt, Leeflang, & Wieringa, 2008 / International Journal of Research in Marketing / Advertising/CB
66 / Krishna, Briesch, Lehmann, & Yuan, 2002 / Journal of Retailing / Pricing
67* / Leonidou, Katsikeas, & Samiee, 2002 / Journal of Business Research / Strategy
68* / Lewin & Donthu, 2005 / Journal of Business Research / CB
69 / Lynn, 1991 / Psychology & Marketing / CB
70 / Manfreda et al., 2008 / International Journal of Market Research / Methods
71 / Martin, 1997 / Journal of Public Policy and Marketing / Advertising
72 / Montoya-Weiss & Calantone, 1994 / Journal of Product Innovation Management / NPD
73 / Notani, 1998 / Journal of Consumer Psychology / CB
74 / Orsingher, Valentini, & de Angelis, 2010 / Journal of the Academy of Marketing Science / CB
75 / Palmatier, Dant, Grewal, & Evans, 2006 / Journal of Marketing / Strategy
76 / Pan & Zinkhan, 2006 / Journal of Retailing / Channels/CB
77 / Pattikawa, Verwaal, & Commandeur, 2002 / European Journal of Marketing / NPD
78 / Peloza & Steel, 2005 / Journal of Public Policy and Marketing / CB
79 / Peterson, Albaum, & Beltramini, 1985 / Journal of Consumer Research / Methods
80 / Peterson & Jolibert, 1995 / Journal of International Business Studies / CB
81 / Rajamma, Zolfagharian, & Pelton, 2011 / Journal of Business & Industrial Marketing / Channels
82 / Rao & Monroe, 1989 / Journal of Marketing Research / CB/pricing
83* / Rubera & Kirca, 2012 / Journal of Marketing / Strategy
84* / Sayman & Öncüler, 2005 / Journal of Economic Psychology / CB
85 / Scheibehenne, Greifeneder, & Todd, 2010 / Journal of Consumer Research / CB
86* / Sethuraman, Srinivasan, & Kim, 1999 / Marketing Science / Pricing
87* / Sethuraman & Tellis, 1991 / Journal of Marketing Research / Advertising/pricing
88* / Sethuraman, Tellis, & Briesch, 2011 / Journal of Marketing Research / Advertising
89 / Sheppard, Hartwick, & Warshaw, 1988 / Journal of Consumer Research / CB
90 / Shoham, Ruvio, Vigoda-Gadot, & Schwabsky, 2006 / Nonprofit and Voluntary Sector Quarterly / Strategy
91 / Sivasubramaniam, Liebowitz, & Lackman, 2012 / Journal of Product Innovation Management / NPD
92 / Song, Podoynitsyna, van der Bij, & Halman, 2008 / Journal of Product Innovation Management / NPD
93 / Spangenberg & Greenwald, 1999 / Journal of Consumer Psychology / CB/methods
94 / Sultan, Farley, & Lehmann, 1990 / Journal of Marketing Research / NPD
95 / Swan, Bowers, & Richardson, 1999 / Journal of Business Research / CB
96* / Szymanski, Bharadwaj, & Varadarajan, 1993 / Journal of Marketing / Strategy
97* / Szymanski & Busch, 1987 / Journal of Marketing Research / CB
98 / Szymanski & Henard, 2001 / Journal of the Academy of Marketing Science / CB
99 / Szymanski, Kroff, & Troy, 2007 / Journal of the Academy of Marketing Science / NPD
100 / Szymanski, Troy, & Bharadwaj, 1995 / Journal of Marketing / Strategy
101 / Taylor & Strutton, 2010 / Journal of Business Research / CB
102 / Tellis, 1988 / Journal of Marketing Research / Pricing
103 / Tellis & Wernerfelt, 1987 / Marketing Science / Pricing
104 / Tongren, 1988 / Journal of Consumer Affairs / CB
105 / Trappey, 1996 / Psychology & Marketing / Advertising/CB
106 / Troy, Hirunyawipada, & Paswan, 2008 / Journal of Marketing / NPD
107* / Van den Bulte & Stremersch, 2004 / Marketing Science / NPD
108* / Verbeke, Dietz, & Verwaal, 2011 / Journal of the Academy of Marketing Science / Sales
109 / Verlegh & Steenkamp, 1999 / Journal of Economic Psychology / CB
110 / Vinchur, Schippmann, & Roth, 1998 / Journal of Applied Psychology / Sales
111 / Völckner & Hofmann, 2007 / Marketing Letters / Pricing/CB
112 / Wang & Yang, 2008 / International Marketing Review / Methods
113 / Wilson & Sherrell, 1993 / Journal of the Academy of Marketing Science / Advertising
114 / Wright & MacRae, 2007 / Journal of the Academy of Marketing Science / Methods
115 / Zablah, Franke, Brown, & Bartholomew, 2012 / Journal of Marketing / Sales
* excluded from final analysis (list of references could not be retrieved and/or effect size could not be computed).
NPD = New Product Development / Diffusion of Innovations; CB = Consumer Behavior
TABLE A.3
Number of effect sizes, mean effect size and citations by journal outlet
Journal Outlet / No.meta-analyses / Average meta-analytic effect size
(absolute values) / Average citations
per year
European Journal of Marketing / 2 / .33 / 2.48
International Journal of Advertising / 1 / .37 / 3.00
International Journal of Market Research / 2 / .09 / 5.80
International Journal of Physical Distribution & Logistics Management / 1 / .50 / .86
International Journal of Research in Marketing / 4 / .22 / 4.81
International Journal of Service Industry Management / 1 / .58 / 1.83
International Marketing Review / 1 / .19 / .20
Journal of Advertising / 1 / .02 / 1.80
Journal of Applied Psychology / 1 / .13 / 6.67
Journal of Business and Industrial Marketing / 2 / .17 / .67
Journal of Business Research / 8 / .28 / 1.76
Journal of Consumer Affairs / 1 / .15 / .68
Journal of Consumer Psychology / 3 / .20 / 2.23
Journal of Consumer Research / 7 / .36 / 11.51
Journal of Economic Psychology / 1 / .39 / 11.21
Journal of International Business Studies / 1 / .51 / 6.28
Journal of Macromarketing / 1 / .14 / 1.00
Journal of Management Studies / 1 / .26 / 5.71
Journal of Marketing / 6 / .27 / 11.88
Journal of Marketing Research / 10 / .37 / 9.91
Journal of Product Innovation Management / 5 / .18 / 4.82
Journal of Public Policy and Marketing / 7 / .18 / 2.39
Journal of Retailing / 5 / .17 / 4.42
Journal of Service Research / 2 / .22 / 3.08
Journal of the Academy of Marketing Science / 12 / .28 / 4.41
Marketing Letters / 2 / .38 / .50
Marketing Science / 1 / .27 / 3.58
Nonprofit and Voluntary Sector Quarterly / 1 / .33 / 2.43
Psychology and Marketing / 4 / .19 / 1.04
Total / 94 / .27 / 5.12
TABLE A.4
Additional analysis: Regression models with search activities
replacing ratio of unpublished studies/ratio of studies in leading journals
Dependent variable / Effect size / Effect size
Intercept / 9.95 (6.36) / -3.76 (8.71) / ***
Control variables
Subject area: Advertising / .02 (.09) / -
Subject area: Channels / .04 (.10) / -
Subject area: Consumer behavior / .07 (.07) / -
Subject area: Methods / .03 (.10) / -
Subject area: New product development / -.01 (.09) / -
Subject area: Pricing / .02 (.08) / -
Subject area: Sales / -.10 (.09) / -.11 (.07)
Subject area: Strategy / .02 (.08) / -
Meta-analysis type 1 / -.01 (.06) / -.15 (.06) / **
Meta-analysis type 2 / .08 (.09) / -
Method type / .07 (.05) / -
Year / -.01 (.01) / .01 (.01)
Number of effect sizes / .01 (.01) / -
Time frame / -.01 (.01) / -
Main variables: Search activities
Number of activities to retrieve unpublished studies / -.03 (.02) / *
Ratio of leading journals to be screened in issue-by-issue search / .27 (.15) / *
R2 / .22 / .39
F (df) / 1.14 (15,60) / 3.61 (4,23) / **
N / 76 / 28
Unstandardized coefficients and standard errors in brackets are provided.
*p < .10, **p < .05, ***p < .01 (two-sided tests)
TABLE A.5
Unpublished meta-analyses
# / Authors and Year / Type of publication / Field1 / Cheon, 2004 / PhD thesis / Advertising/Strategy
2 / Franke, 1999 / Working paper, extended abstract in AMA 1999 Proceedings / CB/methods
3 / Freling et al., 2010 / Working paper, extended abstract in ACR 2010 Proceedings / Pricing
4 / Grewal et al., 2010 / Working paper / CB
5 / Hildebrand & Klarmann, 2012 / Working paper, extended abstract in EMAC 2012 Proceedings / Sales
6 / Kareklas, 2010 / PhD thesis, extended abstract in ACR 2010 Proceedings / Advertising
7 / Melnyk, van Herpen, & van Trijp, 2010 / Working paper, extended abstract in ACR 2010 Proceedings / CB
8 / van der Lee & van den Putte, 2001 / Working paper, abstract in EACR 2001 Proceedings / Advertising
9 / van Laer, de Ruyter, Visconti, & Wetzels, 2012 / Working paper, extended abstract in EMAC 2012 Proceedings / CB
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