Prospect Traders Group Meeting

20/02/2017

Prospect Traders Group Meeting

20/03/2017 at Shankers Authentic Indian Cuisine

Attendees

1. Notes of previous meeting – 20/02/2017

The notes of the meeting of 20/02/2017 were discussed. Council will distribute and display the previous minutes and agenda for attendees.

1. Name of the Group

The name, Prospect Mainstreets’ Association was warmly welcomed, as an agreed representation of the main street businesses and traders involved.

1. Aims of Prospect Mainstreets’ Association

Short discussion was held on the aim of the proposed association and the importance of creating direct action. The group endorsed the draft aims proposed, with a motion to include collaboration. The aims are updated below.

The Prospect Mainstreets’ Association aims to:

1.Support the growth of business on Prospect Road, Churchill Road and Main North Road.

2.Support the centrality of Prospect Road to the successful marketing and growth of all business in Prospect.

3.Support community and business events and seek to ensure the maximisation of local business involvement.

4.Represent the views of business to the community and government.

5.Use social media to link with Network Prospect, City of Prospect, media, community and business.

6.Develop a coordinated approach to events, marketing and business growth.

7.Be at the cutting edge of innovation, engagement and growth.

8.Collaborate with local businesses.

1. General Discussion

• ‘Business of the month’ promotion in Prospect Magazine, to encourage action and business participation.
• Encouraged ideas of informal social activities such as a social dinner
• Notion of promoting City of Prospect diversity in business offerings – ‘one stop shop’ as everything a consumer needs is here - diversity is a key strength
• Encourage business listings on Network Prospect or a City of Prospect business ‘list’ – opportunity to include local trader discounts
• Innovation Precinct – what does the new CLIC building and Palace Nova Prospect mean for the area?

1. Business and Marketing Plan

City of Prospect to collate trader responses following the workshop to inform the Prospect Mainstreets’ Association Business and Marketing Plan 2017 - 2019.

1. Goals and Actions – Workshop Activity – Trader Consultation

Workshop Outline

1. Marketing and Social Media

• Collaboration
• Education & awareness
• Increased online traffic & volume
• ‘Bang for bucks’ – marketing expenditure
• Target market recognition

• Social media workshop
• Go-to list of hashtags & geo-tagging
• Use Network Prospect to promote local businesses
• Better promotion linked in with Network Prospect
• Council magazine showcase businesses & incentives in participating in Association (eg. discounts, benefits, discount advertising)
• Search Engine Optimisation eg. Google search (council resources online) discount from Google Association webpage
• Prospect App – online purchasing
• Cross-promotion: promote each other’s businesses (eg. business list, regular newsletter, card & discount)
• Shop locally: support local – loyalty (businesses & people)

1. Local business growth

• Increase retail fashion offerings
• Night-time businesses
• Increased foot traffic
• Increasing critical mass
• Attract and capitalise on changing demographic – younger generation eg. apartments
• Use Council events to kick-start increased traffic

• Boutique hotel
• Small Bars
• Encourage businesses from other

• Quest apartments
• New Nova cinema – marketing campaign/advertising in cinema or trailers
• Diversity of eateries
• Commit and promote certain nights eg. cheap Tuesdays
• Consistency between traders opening to create atmosphere
• Small bars missing link

1. Prospect Mainstreets’ Association

• Time used productively
• Networking events to increase numbers and collaboration in Traders Group
• Focus on marketing (short and long terms) to identify as an Association

• If informal? Responsibility and roles? Council to complete paperwork and resources
• Formalise group and introduce social events and networking (activities to take place in various locations)
• Promote to Council and keep informed
• Formal Prospect Mainstreets’ Association Agenda is good
• Informal but structured meetings and content
• Agreed on meetings taking place at different business venues
• Spokesperson for each of Churchill, Main North and Prospect roads
• Encourage different meetings times if demand increases to occur at both day and night

1. Businesses Vibrancy

• Increase night-time vibrancy and economy
• Address challenge of low vacancy rates – less shop fronts for potential growing businesses

• Cinema and restaurants to encourage night-time activity
• Sunnys Shop – good example
• Less formal vendors successfully create more buzz around the area
• Events are useful to showcase businesses and create vibrancy
• Tram possibility and potential impacts

1. Events

• Improve communication
• Increase involvement with Adelaide Fringe and SALA events and venues
• Build on Adelaide Oval events
• Increase and encourage Trader run events
• Increase Christmas decorations and lights in 2017

• Traders encouraged to include those outside of the ‘hub’
• Council staff awareness of businesses and some ideas
• Uniformity of pricing eg. drinks – share information
• Planning meeting to bring up discussion items prior to event – eg. packaging restrictions
• Discussion of the viability of running another large event? Costly
• Totally Locally website resources are great
• Cost of stalls at Tourrific are high (increased this year?)
• Open up and activate footpaths – be more visual eg. Wild Fusion Florist
• Decorate for different times of the year
• Christmas markets?
• Events in Town Hall in Winter – could we have a Trader driven VIP event in Town Hall?

• Traffic and Parking

• Increase foot traffic
• Improve signage for car parking – people don’t know where to park
• Promote public transport and commuting

• New CLIC opportunities – after hours’ use
• Multi-storey carpark – 1st 2 hours free car parking – residents to consider
• ‘smart parking’
• Investigate ‘mall’ on main roads
• Parking control in resident streets
• Remember that traders can be residents too – eg. Myrtle Street
• Introduce timed parking
• Free Parking (no meters)
• More parking on Churchill Road
• Bike Lane awareness on Churchill Road
• Parking near development on Churchill Road – issues for consumers and visitors – will see this as a future issue as Prospect Road changes
• ‘Stop the Trucks’

1. Streetscape & Development

• Improve diversity of street art
• Promote grants available for public art for business owners and landowners
• Improve consultation around public art – local area agreement
• Improve shade
• Outdoor trading of cafes to be encouraged

• There has been significant improvement over last few years – how to capitalise from this?
• Discussion around existing and need for more public art on Churchill Road
• Future ‘Match Up’ street art project – keep group in loop
• Tourrific Bicycle signs – quicker removal post-event
• Planter boxes – maintenance
• Signs near parklands – go down Prospect Road

1. Other

• Replicate successful reasons why Tourrific attracts people

• 1st Monday – close off Prospect Road as a small area

Handouts available:

• Next Network Prospect Business Event – Facebook and Social Media Marketing – 12 April 2017 -
• Calendar of Events: Network Prospect events - networkprospect.com.au/business-events
• Sign up for your free business listing on
  

Meeting Preparation:

City of Prospect to prepare minutes and May agenda for distribution. Collation of consultation activity to be tallied and included.