Proposed M.S. in International Apparel Management

IAM 545 ECO

APPENDIX 3

Proposed M.S. in International Apparel Management

Expanded Course Outlines

California State Polytechnic University Pomona

Department of Apparel Merchandising & Management

Expanded Course Outline

Subject Prefix/Number: IAM 545
Course Title: Apparel Consumer Behavior
Instruction Mode and Units: Lecture 4 units
C-S #: C-4
Pre-requisites/Co-requisites: Introductory marketing course
Grading Basis: A-F Standard University Grading
Preparation Date: Fall 2011
Prepared By: Hyunjoo Im
Revision Date:
Revised by:

I. Catalog Description

IAM 545: Apparel Consumer Behavior (4)

Understanding of the basis of consumer needs and the consumer buying process based on various consumer cohorts. Unique characteristics of fashion products and consumer behavior in apparel product purchase situations are discussed. 4 lectures/ problem solving. Pre-requisites: IBM 301 or GBA 517, or equivalent, or consent of instructor.

II. Course Student Learning Outcomes (C-SLO)

Students will be able to:

  1. Use theories to understand and predict consumer behavior.

2. Demonstrate an understanding of how individuals make decisions to spend their available resources.

3. Determine why consumers do not buy products or services.

4. Explain the unique characteristics of consumer behavior in apparel and fashion goods purchasing contexts.

5. Evaluate business problems related to consumer behavior and provide a solution using the theories covered in the class.

III. Text, Readings, and References

  1. Solomon, M. R. (2009). Consumer behavior: Buying, having, and being (5th ed.). Pearson, Upper Saddle River: NJ. (Required)

IV.Minimum Student Materials

a) Textbook

b) Harvard Business Case Studies as assigned

c) Access to university library databases

V. Minimum College Facilities

Smart classroom

VI.Course Outline by Week/Topic

Week / Topic - lecture / Readings
1 / Importance of consumers in the current society / HBR case – Strategic marketing in creative industries
2 / Perception / HBR case – Analyzing consumer perceptions
3 / Learning and Memory
4 / Motivation and Values
5 / Attitude and persuasion
6 / Purchase decisions / HBR case – PORTS: China’s walk in the global luxury fashion blvd.
7 / Diffusion of innovation
Technology acceptance / HBR case - Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley
8 / Retail environment and consumer psychology
9 / Electronic, mobile commerce and consumer behavior
10 / Issues of consumer behavior in fashion industry / HBR case – Burberry
Finals / Term paper

VII.Instructional Methods

a) Readings

b) Lectures and discussions

c) Student presentations

VIII.Evaluation of Student Learning

a) Term paper : research proposal

i) Students utilize high quality literature on the chosen topic and complete a critical literature review

ii) Students demonstrate the ability to use concepts and theories covered during the quarter to develop a consumer behavior research model.

b) Class participation

i) Class attendance

ii) Demonstrate the understanding of the readings that are assigned for the class by participating in the discussions in class.

c) Grading scale

A = 100 - 93% / A- = 92 - 90% / B+ = 89 - 86 %
B = 85 - 83% / B- = 82 - 80% / C+ = 79 - 76 %
C = 75 - 73% / C- = 72 - 70% / D+ = 69 - 66 %
D = 65 - 63 % / D- = 62 - 60% / F =  59.9%

d) Disabled Student Services

The Disability Resource Center (DRC) provides support services to students who have documented disabilities. See http://www.csupomona.edu/~drc/index.shtml. These services and others are available to students with disabilities who register with the office. The DRC is located through the Engineering breezeway, Building 9, Room 103. This class will be modified in accordance to the student’s disabilities in order to accommodate their learning experience per written contract. If you are a student with a documented disability and anticipate needing accommodations in this course, contact the instructor as soon as possible so that they can discuss your specific needs. Accommodations may include an extended time to complete assignments, exams or tests, a separate time and location for exams or tests, and pairing with other, able students for utilization of classroom or laboratory technology.

e) Class Policies

  • Attendance and participation will be noted. Consistent attendance is vital for good student performance and optimal learning. The student is expected to attend classes and arrive on time. Absences known in advance should be discussed with the instructor. Students are expected to attend the entire class.
  • Cheating/Plagiarism/Stealing: All students are responsible for upholding academic honesty and for not violating the University policies on academic honesty. Academic dishonesty includes but is not limited to: plagiarism, cheating during exams, copying, use of unauthorized study aids and falsifying any university documents. The instructor will follow established university procedures for any case of academic dishonesty. A failing grade for the course will most likely be the result in addition to any other university sanctions.

IX.Course Contribution to Program (and Accreditation if applicable)

This course helps students develop product and marketing strategies better by understanding the consumer behavior. Students learn to predict business activity outcomes based on consumer behavior theories.

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IAM 545 ECO

X.Relationship of Course to Program Student Learning Outcomes

Course SLOs (from above)
Students will be able to: / PLO #1
Evaluate how contemporary socioeconomic, technological and competitive issues are driving change within companies and the global apparel industry. / PLO #2 Frame complex problems and ask critical questions to select appropriate solutions concerning management of apparel businesses. / PLO #3
Become professionals who can work effectively with ethical integrity in a collaborative context. / PLO #4
Recognize and demonstrate visionary leadership. / PLO #5
Apply theoretical concepts to the practice of business management in an international context. / PLO #6
Demonstrate an ability to integrate knowledge across the disciplines within International Apparel Management.
Use theories to understand and predict consumer behavior. / M / I/P
Demonstrate an understanding of how individuals make decisions to spend their available resources
Identify why consumers do not buy products or services / I/P / I/P
Understand the unique characteristics of consumer behavior in apparel and fashion goods purchasing contexts / I/P
Be able to identify business problems related to consumer behavior and provide a solution using the theories covered in the class. / M / M / I/P / P / P / P

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IAM 550 ECO

California State Polytechnic University Pomona

College of Agriculture

Expanded Course Outline

Subject Prefix/Number: IAM 550
Course Title: Demand Forecasting and Product Line Management
Instruction Mode and Units: Lecture - 4 units
C-S #: Lecture – C4
Pre-requisites/Co-requisites: None
Grading Basis: A-F Standard University Grading
Preparation Date: November 2011
Prepared By: Chitra S Dabas
Revision Date:
Revised by:

I. Catalog Description

IAM 550: Apparel Market Forecasting and Product Line Management (4)

The characteristics of demand forecasting for markets characterized by fragmenting consumer requirements, high sensitivity to economic fluctuations, and shortening fashion life cycles. Forecasting for effective product line planning is explored in the context of the industry’s extended supply chain. 4 lectures/ problem solving. Pre-requisite: STA 120 or equivalent.

II. Course Student Learning Outcomes (C-SLO)

Students will be able to:

  1. Explain the process of product demand analysis based on internal and external environment assessment and apply it to the apparel industry.
  2. Apply appropriate forecasting techniques to develop demand forecasts for apparel products.
  3. Synthesize the product planning process from development, through sourcing to launch and selling, and assess it in the context of apparel product line management.

III. Text, Readings, and References

Reference Texts:

Business Forecasting By John E. Hanke, Dean W. Wichern - Pearson/Prentice Hall (2008)

IV.Minimum Student Materials

  1. Text Book
  2. Case studies

V. Minimum College Facilities

  1. Smart Lecture classroom

VI.Course Outline by Week/Topic

Week / Lecture
1 / Introduction to Apparel Demand Analysis and Forecasting
2 / Gap Identification: Internal and External Environment Scanning
3 / Measuring Market Demand
4 / Models and MIS systems for Sales Forecasting
5 / Forecasting and Financial Analysis
6 / Best Practices for Demand Management and Problems with Forecasting
7 / Getting Ready for the Market – Developing the right Product to suit the Demand
8 / Product Planning and Sourcing
9 / Production Planning
10 / Product Planning and Supply Chain Decisions
11 / Exam/Project Presentations

VII.Instructional Methods

  1. Class lectures – Will be based on textbooks and examples from industry
  2. Case studies (class discussions) – Students read the case study and understand the problems and situation. In-class discussions and small-group discussions will take place to understand the nature of multi-faceted problems in the apparel retailing industry.

VIII.Evaluation of Student Learning

  1. Evaluation will be through a combination of class participation, student projects (including case studies) with written and oral presentations, and by written examination.
  1. Grading scale

A = 100 - 93% / A- = 92 - 90% / B+ = 89 - 86 %
B = 85 - 83% / B- = 82 - 80% / C+ = 79 - 76 %
C = 75 - 73% / C- = 72 - 70% / D+ = 69 - 66 %
D = 65 - 63 % / D- = 62 - 60% / F =  59.9%
  1. Disabled Student Services

The Disability Resource Center (DRC) provides support services to students who have documented disabilities. See http://www.csupomona.edu/~drc/index.shtml. These services and others are available to students with disabilities who register with the office. The DRC is located through the Engineering breezeway, Building 9, Room 103. This class will be modified in accordance to the student’s disabilities in order to accommodate their learning experience per written contract. If you are a student with a documented disability and anticipate needing accommodations in this course, contact the instructor as soon as possible so that they can discuss your specific needs. Accommodations may include an extended time to complete assignments, exams or tests, a separate time and location for exams or tests, and pairing with other, able students for utilization of classroom or laboratory technology.

  1. Class Policies
  • Attendance and participation will be noted. Consistent attendance is vital for good student performance and optimal learning. The student is expected to attend classes and arrive on time. Absences known in advance should be discussed with the instructor. Students are expected to attend the entire class.
  • Cheating/Plagiarism/Stealing: All students are responsible for upholding academic honesty and for not violating the University policies on academic honesty. Academic dishonesty includes but is not limited to: plagiarism, cheating during exams, copying, use of unauthorized study aids and falsifying any university documents. The instructor will follow established university procedures for any case of academic dishonesty. A failing grade for the course will most likely be the result in addition to any other university sanctions.

IX.Course Contribution to Program (and Accreditation if applicable)

This is an overview course providing knowledge for the apparel forecasting and product line management process. The class will provide important understanding of demand analysis and sales forecasting models. Students will also be exposed to the process of line development, global sourcing and apparel retailing.

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IAM 550 ECO

X.Relationship of Course to Program Student Learning Outcomes

Program Student Learning Outcomes
Course
SLOs (from above) / PLO #1
Evaluate how contemporary socioeconomic, technological and competitive issues are driving change within companies and the global apparel industry. / PLO #2
Frame complex problems and ask critical questions to select appropriate solutions concerning management of apparel businesses. / PLO #3
Become professionals who can work effectively with ethical integrity in a collaborative context. / PLO #4
Recognize and demonstrate visionary leadership. / PLO #5
Apply theoretical concepts to the practice of business management in an international context. / PLO #6 Demonstrate an ability to integrate knowledge across the disciplines within International Apparel Management.
Explain the process of product demand analysis based on internal and external environment assessment and apply it to the apparel industry. / I/P / I/P / I/P
Apply appropriate forecasting techniques to develop demand forecasts for apparel products. / M / I/P / P
Synthesize the product planning process from development, through sourcing to launch and selling, and assess it in the context of apparel product line management. / M / P / M

.

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IAM 552

California State Polytechnic University Pomona

Department of Apparel Merchandising & Management

Expanded Course Outline

Subject Prefix/Number: IAM 552
Course Title: Apparel and Textile Sourcing
Instruction Mode and Units: Lecture 4 units
C-S #: C-4
Pre-requisites/Co-requisites: None
Grading Basis: A-F Standard University Grading
Preparation Date: March 2012
Prepared By: P Kilduff, M Senanayake, L Withana.
Revision Date:
Revised by:

I. Catalog Description

IAM 552: Apparel and Textile Sourcing (4)

Examination of the management tasks and challenges associated with sourcing of apparel and textile products. Factors influencing sourcing are explored. Planning, replenishment, and vendor management are discussed. The sourcing policies of international retailers and apparel vendors are evaluated. 4 lectures/ problem solving. Pre-requisite: AMM 330 or equivalent.

II. Course Objectives/ Student Learning Outcomes (C-SLO)

Students will be able to:

  1. Assess the competitive, political, cultural, ethical, contractual, financial and legal issues facing international sourcing professionals and understand their impact on sourcing decisions.
  2. Evaluate the relationship between sourcing and other functional activities, such as product development, information systems, e-commerce, manufacturing, planning, forecasting, inventory management, quality management, marketing, supply chain management, and logistics.
  3. Analyze the strategic impact of sourcing on the competitive success of apparel and textile businesses.
  4. Evaluate sourcing decisions and execute an apparel sourcing analysis.

III. Text, Readings, and References

Ha-Brookshire , J.E., “Global Sourcing in the Textile and Apparel Industry”

Prentice Hall; February, 2014, ISBN-10: 0132974622, ISBN-13: 978-0132974622, 1st Edition.

Selected readings from:

  • Textile Outlook International; Performance Apparel Markets
  • Global Apparel Markets
  • Journal of Fashion Marketing & Management
  • WGSN.com

IV.Minimum Student Materials

  • Textbook
  • Note-taking supplies
  • Computer memory storage

V. Minimum College Facilities

Smart classroom

VI.Course Outline by Week/Topic

Week / Topic - lecture / Topic – lab or activity
1 / Current Patterns and Trends in Global Production, Sourcing and Consumption of Apparel /
  • Global apparel consumption patterns
  • Global apparel production patterns
  • Trade patterns by product

2 / Rules and regulations governing international sourcing of apparel and textile products. / International/ National rules governing
  • Trade and competition
  • Product standards
  • Security

3 / Sourcing decisions in the context of strategic and operational planning. /
  • Consumer behavior
  • Retail information
  • Product specifications
  • Accessories
  • Costing and mark-up
  • Production management
  • MRP/ ERP/ ECR
  • Economic order quantities
  • Lead times
  • Logistics

4 / Sourcing strategies and organizational configuration of apparel and textile sourcing channels. /
  • Working in cross-functional teams

5 / Apparel sourcing and corporate responsibility – /
  • Ethics
  • Health and safety
  • The environment

6 / Vendor identification, evaluation, selection and negotiation. /
  • Vendor data bases
  • Purchasing and supply management
  • Management/ negotiation of vendor discounts and contracts

7 / Managing vendor performance: efficiency, speed, agility, and quality assurance. /
  • Performance measurement and vendor ranking
  • Tracking
  • Vendor tracking systems
  • Quality assurance in sourcing

8 / Payment /
  • Accounting/ e-procurement

9 / Case studies in global sourcing challenges and solutions. / Harvard Business School Cases
10 / Outlook for global sourcing: political, economic, social, technological and competitive factors. / New technologies and innovations in apparel sourcing.
Exam

VII.Instructional Methods

A.Lecture

B.Seminar

C.Student oral presentations

D.Discussion and analysis

  1. Field trips
  2. Speakers

VIII.Evaluation of Student Learning

  1. Evaluation will be through a combination of class participation, student projects (including case studies) with written and oral presentations, and by written examination.
  1. Grading scale

A = 100 - 93% / A- = 92 - 90% / B+ = 89 - 86 %
B = 85 - 83% / B- = 82 - 80% / C+ = 79 - 76 %
C = 75 - 73% / C- = 72 - 70% / D+ = 69 - 66 %
D = 65 - 63 % / D- = 62 - 60% / F =  59.9%
  1. Disabled Student Services

The Disability Resource Center (DRC) provides support services to students who have documented disabilities. See http://www.csupomona.edu/~drc/index.shtml. These services and others are available to students with disabilities who register with the office. The DRC is located through the Engineering breezeway, Building 9, Room 103. This class will be modified in accordance to the student’s disabilities in order to accommodate their learning experience per written contract. If you are a student with a documented disability and anticipate needing accommodations in this course, contact the instructor as soon as possible so that they can discuss your specific needs. Accommodations may include an extended time to complete assignments, exams or tests, a separate time and location for exams or tests, and pairing with other, able students for utilization of classroom or laboratory technology.

  1. Class Policies
  • Attendance and participation will be noted. Consistent attendance is vital for good student performance and optimal learning. The student is expected to attend classes and arrive on time. Absences known in advance should be discussed with the instructor. Students are expected to attend the entire class.
  • Cheating/Plagiarism/Stealing: All students are responsible for upholding academic honesty and for not violating the University policies on academic honesty. Academic dishonesty includes but is not limited to: plagiarism, cheating during exams, copying, use of unauthorized study aids and falsifying any university documents. The instructor will follow established university procedures for any case of academic dishonesty. A failing grade for the course will most likely be the result in addition to any other university sanctions.

IX.Course Contribution to Program (and Accreditation if applicable)

Provides students with knowledge of the tasks and factors influencing global sourcing of apparel and textile products.

1

IAM 552

X.Relationship of Course to Program Learning Outcomes

Course
SLOs (from above)
Students will be able to: / PLO #1
Evaluate how contemporary socioeconomic, technological and competitive issues are driving change within companies and the global apparel industry. / PLO #2
Frame complex problems and ask critical questions to select appropriate solutions concerning management of apparel businesses. / PLO #3
Become professionals who can work effectively with ethical integrity in a collaborative context. / PLO #4
Recognize and demonstrate visionary leadership. / PLO #5
Apply theoretical concepts to the practice of business management in an international context. / PLO #6 Demonstrate an ability to integrate knowledge across the disciplines within International Apparel Management.
Evaluate the relationship between sourcing and other functional activities. / I/P / I/P
Assess the political, cultural, ethical, contractual, financial and legal issues facing the international sourcing professionals. / I/P / I/P
Analyze the strategic impact of sourcing on the competitive success of apparel and textile businesses. / I/P / P
Evaluate sourcing decisions and execute an apparel sourcing analysis. / M / M / P / P / M / M

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