PRESS RELEASE Embargo Date: For Immediate Release

Crabtree & Evelyn to Launch Eco-Friendly Gift Card

Crabtree & Evelyn have announced that they are replacing their paper gift vouchers in the UK with environmentally-friendly recyclable plastic Gift Cards. The new Gift Card will be launched in November in partnership with G-T-P Group Ltd, allowing Crabtree & Evelyn to capitalise on the pre-Christmas market.
Since Crabtree & Evelyn offers naturally inspired remedies, the cards will be made of an environmentally-friendly, recyclable plastic that has a far lower cradle to grave carbon footprint than most other plastics.
Cards will be available to purchase across Crabtree & Evelyn’s 41 stores nationwide and online at Customers can use the Gift Card to purchase in Crabtree & Evelyn stores, with web purchases and corporate sales planned for the future.
The move to plastic in the UK follows the success the successful launch of the electronic gift card in the United States. “Crabtree & Evelyn is an internationally renowned company,” comments Bretton Essex-Evans, Marketing Manager for Crabtree & Evelyn, ”and we plan to launch the Gift Card in other countries including France, Dubai and South Africa, in the near future.”
Helen Child, G-T-P’s Chief Executive, adds “As one of my personal favourite brands, I’m delighted to be working with Crabtree & Evelyn to launch their new Gift Card. The eco-friendly plastic is a perfect fit with their company values and the move to plastic has the potential to more than quadruple their annual voucher sales.”
Notes to Editors

About G-T-P Group Limited

G-T-P, an innovative card issuer and processor, provides prepaid and account card solutions for the best-known names across a diverse range of industries. G-T-P is the company behind Account Cards for PC World Businessand Pilkingtonas well asa growing number of Prepaid programmes including the Empire Cinemas Film Card and UKgift cards for Crabtree and Evelyn, Love2travel, PizzaExpress and Virgin Experience Days.

G-T-P’s value proposition includes:

  • Card issuing and management
  • Transaction and payment processing
  • Multi-channel systems integration
  • Programme design and delivery
  • Strategic account management

G-T-P’s strengths derive from their flexibility combined with market-leading technology, whichallow the company to be quick to market and scalable to business growth.

G-T-P has received awards for product and marketing innovation and their e-money licence was recently passported throughout Europe. They are also a member of The VA and were amongst the first companies in the UK to receive Prepaid International Forum Accreditation.

About Crabtree & Evelyn

Founded in 1973 in Cambridge, Massachusetts, Crabtree & Evelyn has evolved from a small, family-run business to an international company, respected for its naturally inspired remedies and home comforts.

Long before the 'natural' and 'wellness' movement became popular, Crabtree & Evelyn was wholeheartedly embracing the riches of the natural world. Crabtree & Evelyn offer innovative remedies

Further Information

For further information please contact:

Chloe Holt, Marketing Communications Manager at G-T-P on 07825 712 025

or visit

PRESS RELEASE Crabtree and Evelyn Gift Card 200810150940.doc