CAVS

JOB DESCRIPTION

POST TITLE:Marketing and Communications(Marcoms) Officer

POST GRADE:NJC Scale 26-29

POST SALARY:£23,123 - £25,646 pro-rata

HOURS OF WORK: 30hours per week to include evening and weekend work as required

POST LOCATION:Head office,Thundersley, Essex

REPORTS TO:Chief Executive

CAVS is a not for profit charitable voluntary association, which supports a membership of localcommunity organisations as well as delivering services through contracted schemes to assist those who are in need and most vulnerable in the Essex region.

The post holder will be assigned to deliver a proactive, creative and effective marketing and communications(Marcoms) service to support the organisation’s strategic ambitions and delivery requirements. The post holder will be responsible for the Marcoms activity of CAVS services throughout Essex and will be able to demonstrate skills and experience to support the portfolio of work.

The role will include but is not exclusive to the responsibilities noted below:-

  • development of Marcoms strategy
  • oversight of brand development and corporate identity
  • internal and external communications
  • information provision to members (news bulletins)
  • PR and marketing strategies aligned to proactive and reactive positioning
  • the development of promotional literature and organisational collateral(in-house copy writing and design)
  • creation and management of social media for new marketing campaigns as well as underpinning support for operational schemes.
  • event planning, delivery and management oversight
  • writing of press releases and the development of media relations
  • planning, development and content management of website.
  • Development and creation of presentations, i.e. Powerpoint
  • Raise the profile of the service and CAVS through partnership working.
  • Contribute to the development of the service by sharing ideas.
  • Develop strategy with management to establish the corporate timetable of events.
  • Maintain accurate and timely data and reports.
  • Have a commitment to ongoing training and development.
  • Maintain an awareness of relevant information and resources that may assist the schemes and specific person audiences that work entails.
  • Recognise the diversity within our community and ensure that all activities are inclusive;treating all service users with dignity and respect.
  • Adhere to information data-protection and sharing guidelines, ensuring the privacy of service users at all times.
  • Undertake any other reasonable duties as directed by Senior Management .
  • Participate in regular work and personal reviews with the line manager and take responsibility for continuing self-development.
  • Work effectively and collaboratively with relevant statutory and voluntary agencies as directed by management and as appropriate.
  • Available to work in any part of Essex to support CAVS team members.
  • Work with management to keep within budget.

PERSON SPECIFICATION:

Essential / Desirable
Skills / Good Knowledge of Marcoms management and tactical delivery; to include all the responsibilities noted in this document.
Excellent creative and copy writing skills.
Ability to organise workload to meet priority deadlines and strategic development.
Effective communication and social skills
Good administrative skills.
Computer skills / Experience in managing and influencing of stakeholder groups.
Advantageous to have worked in charitable or community development sector.
Abilities /
  • Strong organisational and planning skills
Ability to work independently using own initiative as well as supporting and being inclusive within the overall team.
Self-motivated, reliable and resilient.The ability to work under pressure and to meet deadlines
Proven ability to multi-task, work proactively, and independently and drive projects forward and to conclusion.
  • Good attention to detail and accuracy and consistently working to a high standard of service delivery.
Excellent IT skills including experience using a range of programmes
Ability to maintain clear boundaries with clients and colleagues.
Ability to travel outside of the area to attend meetings and or training as required.
Good sense of humour and ability to adapt to a change
Qualifications / Qualifications which show high achievement in the educational setting. / .
Marketing or related degree or CIM/CIPR recognised qualification
Knowledge / Strong knowledge of marcoms operations and development programmes.
Experience in working with social media and web based communications channels.
Experienced in researching, planning and creating content and resources for a variety of communications channels.
Photoshop and other programmes within the Adobe suite
Google Analytics
Understanding of monitoring and evaluation and its importance to demonstrate successful service delivery. / Knowledge of community services available to adults, children and families within the community.
Understanding of safeguarding adults and children.

CIRCUMSTANCES SPECIFIC TO THE POST:

  • The post will involve travel within Essex therefore the post holder must hold a current driving license and have access to a car for business.
  • Must be able to work flexible hours, including evenings and weekends if required.
  • Must be contactable by telephone.

VALUES AND BEHAVIOURS

Passionate – about achieving results

  • Constantly strives to do an excellent job.
  • Is professional and positive.
  • Takes responsibility for monitoring and achieving own targets.
  • Takes specific action to improve team or individual performance.
  • Agrees standards and intervenes promptly and constructively to tackle inappropriate behaviour or poor performance.
  • Learns from mistakes.
  • Good timekeeping.
  • To work with colleagues and partners to achieve: Key Performance Indicators.

Responsive – to customers’ needs

  • Listens and responds to stakeholders in ways that show courtesy, respect and understanding of their individual needs.
  • Maintains clear communication with clients regarding expectations and progress.
  • Takes responsibility for resolving customer queries and responding to requests, within service standards / timeframes.
  • Receives and acts on customer feedback positively.
  • Monitors customer satisfaction, actively seeking feedback.
  • Uses feedback and information to improve the way things are done.
  • Takes personal responsibility for correcting problems and resolving mistakes positively.

Inspirational – and bold in thinking and solutions

  • Is receptive to change, being open to new ways of working.
  • Acts promptly and decisively to overcome obstacles and provide solutions.
  • Sees opportunities to progress the work and avoid problems in the short term.
  • Applies good practice to meet service needs.
  • Anticipates and takes action in order to create and seize opportunities as well as to avoid crisis.
  • Takes an overview of complex situations to generate new perspectives – ‘creative thinker’.
  • Seeks out good practice within their field anduses itto challenge and improve what we do.
  • Reacts positively to challenges, developing solutions.

Supportive – of others’ input and perspective, working as one

  • Treats colleagues with respect and values them as individuals.
  • Maintains positive relationships with colleagues.
  • Supports colleagues and is flexible towards others’ needs.
  • Practices open and honest two-way communication, listening to others and actively sharing information.
  • Contributes to team dialogue / meetings in order to develop own and team’s performance.
  • Shares resources or provides support to further cross-team and / or cross-functional working.
  • Values and seeks out the input of others, to establish an inclusive environment and deliver services.
  • Brings people together to share insights and concerns on common goals and to make informed decisions.

Motivating

  • Encourages others, acknowledges their efforts.
  • Shares skills and knowledge in areas of own expertise, to support others.
  • Makes sure those they are working with have all the necessary information to do the job.
  • Takes action to enable team to achieve maximum contribution, ensuring / providing appropriate structures, resources and staffing.
  • Communicates vision, direction, and outcomes clearly, motivating others to achieve.
  • Shows belief and confidence in staff, delegating appropriately and encouraging staff.
  • Provides regular, balanced feedback and ongoing coaching to the team and individuals.
  • Acknowledges and rewards good work, celebrating team and individual successes.

HOURS OF WORK

Set daily hours of work will be established, however this role will require the post holder to be flexible between 8am – 8pm and will require evening and weekend work on occasion.

ANNUAL LEAVE

Holiday entitlement is 25 days per annum pro-rata. Holiday entitlement increases by one day per year after five years’ service to a maximum of 30 days. Annual leave year runs from 1 April – 31 March.

TRAVEL

Travel throughout the locality will be required for which mileage will be reimbursed. Car mileage is paid at the NJC recommended rate is paid.

Castlepoint Association of Voluntary Services

Community

Achievement

Voice

Support

Growing together with children, families and the

Community to improve opportunity

CAVS is an organisation committed to the safeguarding and promoting the welfare of children and vulnerable adults and expects all staff, Trustees and volunteers to share this commitment.

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