Please Save and Then Return This Document Within the Next 7 Days

/ 1300 979 640

PO Box 4027
Croydon Hils Vic 3136

Congratulations again for deciding to get your LinkedIn profile updated, and start leveraging the power of LinkedIn to generate leads, and build your revenue.

So we can create a powerful LinkedIn Profile for you, we need to get to know about your business and the types of clients you’d like to attract more of. The more information you can supply me, the better we’ll be able to create your new LinkedIn profile and help you grow your business!

Could you please respond to these questions within this document and be as specific as you can be with your answers.

Please save and then return this document within the next 7 days.

We will then book your LinkedIn Profile and Company Page in, and email through the draft within 5 days.

If you have any questions, please feel free to contact Bonnie on 040 999 0606.

Kind regards

Bonnie Power
CEO
Perfect Boom

LinkedIn Profile Questionnaire

A Your Ideal Type of Client

Describe your ideal client:

What are their top 3 biggest challenges or problems they face (that your product or service can help them solve)?
What’s the biggest mistakes that your target market make around this issue / subject?
What are their goals, what do they want to achieve? What’s important to them?
What keeps them from achieving their goals?
What are they afraid of (in terms of the topic you help them with)?
What are they angry about? Who are they angry at? (in terms of the topic you help them with)
What current industry trend is affecting them right now?
Is there a natural way they tend to think or make decisions (eg, engineers are naturally analytical….accountants can be conservative….entrepreneurs are happy to take calculated risks)
What words do they use when they talk to you about their problems or desires?
Do they have any mindset issues that are holding them back?
What do they need to know so they can make an informed decision that you are a great choice within your market?
Are there any external forces stopping them from achieving their goals?

Optional - Do you have a second avatar or “Ideal Type of Client”?
If so, please describe them below:

What are their top 3 biggest challenges or problems they face (that your product or service can help them solve)?
What’s the biggest mistakes that your target market make around this issue / subject?
What are their goals, what do they want to achieve? What’s important to them?
What keeps them from achieving their goals?
What are they afraid of (in terms of the topic you help them with)?
What are they angry about? Who are they angry at? (in terms of the topic you help them with)
What current industry trend is affecting them right now?
Is there a natural way they tend to think or make decisions (eg, engineers are naturally very analytical….accountants can be extremely conservative….entrepreneurs are happy to take calculated risks)
What words do they use when they talk to you about their problems or desires?
Do they have any mindset issues that are holding them back?
What do they need to know so they can make an informed decision that you are a great choice within your market?
Are there any external forces stopping them from achieving their goals?

B. Your Products and Services

Could you please provide a link that best describes your range of products and services.

What are the top 10 features of your product?

What emotional relief do your clients get once they’ve hired your services?

What are the top 3 immediate benefits your clients experience once they’ve hired you for your services?

What are the top 3 mid-long term benefits your clients experience once they’ve hired you for your services?

What type of guarantee do you offer?

Please describe the level of support and service that clients should expect once they’ve hired your services.

What are the top 5 questions your clients ask you when they’re enquiring about your products and services?

What is the investment for your services? Please send through a description of your fees or packages.

How can prospective clients make the first step to enquire about your services? Do you have an invitation to call, or a FREE industry report, or PDF checklist they can download as incentive for making the first step to contacting you?

What’s your current sales process for attracting new clients? Please provide the steps you take when a new enquiry comes through.

What are the keywords your digital marketing person uses to attract new leads to your business?

Thinking about all the barriers to buying your service, what are the top 3 reasons your clients DON’T hire you?

Please iist as many as you can….the list starts with:
Perceived to be too expensive,

They don’t need the service right now – maybe later though….
complacency – they choose not to do anything about solving their problem

Why do Your Clients Choose You Over Your Competition?

The secret sauce to your LinkedIn Marketing Strategy will be leveraging your unique positioning. You are attracting great clients for a reason, and we want to articulate that so we can promote it on your LinkedIn Profile, through your messages, and in the content that you create and share with prospective clients. So, why do you believe your current clients choose you over your competition?

C. Your Key Message

What’s the #1 key message that you want your LinkedIn profile to communicate?
What values do you want to promote as leader within your business?
What’s your vision for the next 5 – 10 years. Where would you like your business to be?

D. Your Positioning & Personal Brand

If someone was describing your Personal Brand, what are 3 words you’d want them to use?
What are 5 Values you’d your ever compromise on?
Describe Your Leadership Style
What are 3 words that your colleagues would use to describe your personality
What do you love about what you do?
What are the top 5 technical competencies that are required for someone in your profession? (this will be used in your endorsements section)
If you’re lucky to be passionate a topic – explain what you are passionate about
Have you ever been mentioned in the Press? If so, please provide links.

E. Your Clients

Can you list 3 clients that you have loved working with (they can be current clients, or clients from up to 5 years ago). Can you tell me what you liked about them, and why they were easy to deal with?

Can you list 3 clients that you have generated great results for over the last 6 – 12 months. Please list their name, their company name, and the key problem they had when they came to you. Then, please outline what products and services you supplied them with, and then state the outcome that your effort and input generated.

F. Your Competition

List your top 3 Competitors.
List their key strengths and weaknesses
What do you like about some of their branding or positioning?
After evaluating your competition, why do you believe your clients choose you instead?
What groups are they using to acquire leads on LinkedIn?
What keywords are working for them on their website?

G. Your ‘FREE Offer’

When thinking about your prospective clients browsing through LinkedIn, you’ll want to offer them something like a “FREE Offer” to encourage them to make contact with you.

This is a critical first step that makes building rapport run on autopilot.

The purpose of your FREE Offer is to build rapport with your prospective clients and generate a high degree of goodwill.

Links to Your Free Offer:

H. Your Employment History

Questions Regarding Your Current/ Most Recent Role

Position Title:

Company Name:

Dates: Month Year to Month Year

3.Please outline how you were hired for this role (eg: headhunted, promoted, normal application)? What were the particular skills or achievements that you were targeted for?

3.Please provide me with the scope of your position’s direct and indirect reports. What type of staff were you responsible for, and how many?

Direct Reports:

Indirect Reports:

Reported to:

Environment/Industry:

3.Please list your top 5 KPI’s/responsibilities – things that you were required to achieve or complete on a daily basis, or items that your performance was measured on.

4. What has been your proudest moment in this role?

Questions Regarding Your Second Most Recent Role

Position Title:

Company Name:

Dates: Month Year to Month Year

Please outline how you were hired for this role (eg: headhunted, promoted, normal application)? What were the particular skills or achievements that you were targeted for?

Please provide me with the scope of your position’s direct and indirect reports. What type of staff were you responsible for, and how many?

Direct Reports:

Indirect Reports:

Reported to:

Environment/Industry:

Please list your top 5 KPI’s/responsibilities – things that you were required to achieve or complete on a daily basis, or items that your performance was measured on.

4. What has been your proudest moment in this role?

Questions Regarding Your Third Most Recent Role

Position Title:

Company Name:

Dates: Month Year to Month Year

Please outline how you were hired for this role (eg: headhunted, promoted, normal application)? What were the particular skills or achievements that you were targeted for?

Please provide me with the scope of your position’s direct and indirect reports. What type of staff were you responsible for, and how many?

Direct Reports:

Indirect Reports:

Reported to:

Environment/Industry:

Please list your top 5 KPI’s/responsibilities – things that you were required to achieve or complete on a daily basis, or items that your performance was measured on.

I. Other

1. Education & Professional Development

Please list relevanteducation and professional development you’ve completed over the last 10 years in the following format:

Title of Qualification, Course or Training Program/ Name of Organisation/ Year completed

2. Business Awards or Personal Awards

Please tell me about any awards or nominations you or your business has been involved in:

3.Board & Committee Appointments

Please tell me about any boards or committees you have been involved in:

Position, Board/ Committee title/ Year

Questions Regarding Volunteering

Please detail any voluntary or community work you have participated in:

Company/Organisation:

Your role:

Dates:

Your Proudest Moment:

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