Archive for October 2010

OpenID Foundation Retail Summit

Posted at 2:14 pm on October 20, 2010 by Amanda Richardson

by Brian Kissel

In Q1 of 2011 PayPal, the OpenID Foundation and Janrain will be facilitating the OpenID Retail Summit hosted by PayPal in Silicon Valley.We are also in discussions with theNational Retail Foundation (NRF) about their possible participation. The meeting date is tentatively being scheduled around theNRF Innovate 2011 Conference in San Francisco March 8th-10th.

Over the last few years, many industries and market segments have been embracing social sign-on and publishing solutions to increase customer engagement through online channels. Open standard technologies including OpenID, OAuth, Portable Contacts, Activity Streams, and OpenSocial are enabling organizations to better serve their customers and members while increasing the return on investment (ROI) of their online initiatives.

One market segment which is demonstrating accelerated adoption are online retailers. For example, earlier this year Sears hosted an OpenID Summit at their headquarters in Chicago. In order to serve this segment better, the OpenID Foundation has established a Retail Advisory Committee (RAC). More information about the RAC can be found at

·  Slideshare PowerPoint Overview [http://www.slideshare.net/bkkissel/openid-foundation-retail-advisory-committee-overview-5193852]

·  OpenID Foundation Wiki [http://wiki.openid.net/OpenID-Retail-Advisory-Committee]

·  Retail Advisory Committee Yahoo Group [http://tech.groups.yahoo.com/group/openid_RAC/]

Prior to the Q1 OpenID Retail Summit, there are two planning sessions where retailers can participate in the development of the agenda for the event.

·  PayPal Innovate 2010 Conference – San Francisco, Oct 26th-27th. We will be having a planning session on Oct 26th at this event. Anyone can sign up and get a $100 discount for the event.

·  Internet Identity Workshop – Mountain View, CA Nov 2nd-4th. There will be several sessions here on leveraging social sign-on and publishing, the underlying technologies (OpenID, OAuth, Portable Contacts, Activity Streams, OpenSocial, etc.), benefits for retailers and their customers, and another opportunity to contribute to the agenda for the Retail Summit at PayPal. There will be representatives attending from Facebook, Twitter, Google, Yahoo, AOL, MySpace, Microsoft, LinkedIn, Verisign, PayPal and many other identity and social networking providers.

We hope you will consider participating in either or both of the planning events and also attending the Retail Summit at PayPal in Q1 of next year.

Tags: retail, retail advisory committee

This entry was posted on Wednesday, October 20th, 2010 at 2:14 pm and is filed under Foundation, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

OpenID in the Enterprise SaaS market

Posted at 9:05 pm on October 12, 2010 by Amanda Richardson

by Eric Sachs

OpenID has historically been a technology targeted at consumer scenarios. However, one of the markets with the largest use of OpenID is Enterprise software-as-a service (SaaS) applications. Enterprises want to be able to manage their employee logins to the SaaS vendors that their company has subscribed to, and employees benefit from the single sign-on feature. Historically only large Enterprise were able to benefit from this type of functionality because it required running a highly-reliable and secure “identity provider” using protocols like SAML. However, now there are vendors who will run an “identity provider” as a cloud offering, just as there are cloud providers of email services, CRM, payroll management, etc. Examples of cloud identity providers include MyOneLogin, Symplified, Ping Connect, and Google Apps.

Google Apps in particular provides a hosted “identity provider” to over 3 million businesses using OpenID. Many Enterprise SaaS vendors, such as Zoho, realized that a large portion of their customer base were Google Apps customers, and added OpenID support for those Google Apps users. Google has even created a Google Apps Marketplace to help its business customers find, try and deploy apps from SaaS vendors who support OpenID for Google Apps. In the last 6 months more then 200 Enterprise SaaS vendors have signed up. Many of these vendors have published stats about the success that they have had using this integration, and that has in turn attracted even more SaaS vendors including large ones such as Netsuite. Google also leverages other identity standards such as OAuth to enable an Enterprise administrator to allow a SaaS vendor to access the data Google Apps hosts for that Enterprise. For many vendors, implementing OpenID has been a stepping stone to deeper integration with Google applications, like Gmail, Docs, and Calendar, using our REST/OAuth based APIs.

Most of these SaaS vendors only support OpenID logins by Google Apps customers, but as other cloud e-mail providers and identity providers add OpenID support, it will be easy for these vendors to enable single sign-on for those enterprise customers as well. In fact, many of these vendors also provide services to individual consumers, and a number of these vendors have built upon their initial success with OpenID by adding support for other consumer identity providers such as Yahoo, AOL, Gmail, etc.

The combination of the adoption of OpenID in the Enterprise SaaS market and the adoption in the consumer space has grown quickly in 2010, and we expect even faster growth in 2011.

This entry was posted on Tuesday, October 12th, 2010 at 9:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

From the Executive Director: Introducing Amanda Richardson

Posted at 11:02 am on October 5, 2010 by Amanda Richardson

This is to re-introduce a colleague in the OpenID community; Amanda Richardson. Some of you worked with Amanda when she was a volunteer project manager for last year’s OIDF website redesign. She’s back as a part time OIDF blog curator and content wrangler. Daniel Jacobson, Chair of the Adoption Committee, championed the idea of aggregating the many disparate blogs about OpenID and posting value adding content at openid.net. We will be testing some of those ideas and software tools over the next few months in an effort to find the best and most economical ways to continually refresh the site and feature original content that informs discussions of OpenID.

Amanda’s technical chops come from years of experience building and managing technical client support for enterprise software operations and process design for social media start ups. She’s known for pulling people together from different organizations or communities to get things done. Amanda’s begun interviewing corporate and community members, thought leaders and analysts to add some color commentary to the ongoing evolution of OpenID.

Feel free to forward your ideas, comments and questions to me and Amanda at . She may well be reaching out to you soon. It will be great fun to work with someone with a passion for online community building and to make openid.net a destination site for authoritative and interesting information about OpenID.

Tags: blog, community

This entry was posted on Tuesday, October 5th, 2010 at 11:02 am and is filed under Foundation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

From openid.net/2010/10/ 1 25 November 2010