Total Processing & Packaging 2007 - BIRMINGHAM NEC - May 15 – 18

“Open Innovation in Consumer Packaging” - Seminar Series

Organised by IOP: The Packaging SocietySupported by Unilever

SEMINAR PROGRAMME: To run across the four days (May 15 – 18 2007) of the show within a purpose-designed seminar theatre that forms part of the Packaging Innovation Show feature in Hall 3a at the Birmingham NEC.

MAY 15 - DAY 1 THEME 1: CONSUMERS AND THE BRAND EXPERIENCE

10.45: WELCOME– Dr Bernie Rickinson, Chief Executive, IOM3

Chair: Dr Bernie Rickinson

11.00: COLLABORATIVE PACKAGING INNOVATION

Richard Parker, Unilever

Packaging Design Technology Centre Group Manager

Miles Eddowes, Unilever

Home & Personal Care R&D Director for Open Innovation

Unilever’s Vitality Mission – linking consumers, brands, trends and new ideas to Unilever’s R&D Packaging Programme through Open Innovation

11.30: CONSUMER-LED INNOVATION IS IT BROKEN?

Steve Kelsey, Managing Director, PI3

Creating aconsumer-led approach to packaging design

12.00: BRAND PACKAGING

Ashley Salter, RPC Group, Sales & Marketing Manager, RPC Market Rasen.

An innovative approachto packaging supply

MAY 15 DAY 1 THEME 2 AFTERNOON - THE TOTAL MACHINERY DESIGN PROCESS

14.00:KEYNOTE FROM CHAIR:

ARE YOU AN OSTRICH OR A PHOENIX?

Chris Buxton, Chief Executive, PPMA

The importance of innovation in a Global market

14.20:WIDENING THE DESIGN WINDOW

Andy Cole, UnileverDirector Laundry Category Simplification

Dave Penrith, UnileverGlobal Packaging & Machinery Manager,

Unilever Supply Chain

Balancing the choices with the users and providers in the design process to deliver the best design solution

15.00: THE INNOVATION MACHINE

Simon Strothers, Business Development Manager, Molins ITCM

Working with Brands to create NPD

15.30MACHINERY DESIGN FUTURES

Martin Keay, Consultant PPMA

An insight into what’s round the corner for technical developments

16.00HOLISTIC INNOVATION - APPROACH OF A PACKAGING TECHNOLOGY

SUPPLIER

Bernard C. Fenner, Head of Global Marketing, Bosch Packaging

How brand owners can achieve innovative packaging by early involvement of the machinery supplier to create holistic approach

- - 16.30 Close Day 1 - -

STARPACK INDUSTRY AWARDS EVENING – National Motorcycle Museum – contact for further information or visit

DAY 2 MAY 16 THEME 3 MORNING - THE RETAIL EXPERIENCE

Chair: Roy Dixon, RDA Consultants

10.30: PACKAGING INNOVATION IN THE RETAIL ENVIRONMENT

Sally Bowden, Print & Packaging Consultancy

Creating a picture of today’s retail packaging sector bydrawing on her experiences at Marks & Spencer and as head judge of Starpack Industry Awards

11.00: THE CHANGING FACE OF FOOD RETAILING AND ITS AFFECT ON PACKAGING

Shane Monkman, Packaging Buyer, ASDA

Examining the consumer’s changing demands and the impact on the retailer’s demands for packaging supply and innovation

11.30: THE PACKAGING SUPPLY EXPERIENCE

Dick Searle, Chief Executive, The Packaging Federation

The Role of Packaging in Society and its importance to brand owners, retailers and the ultimate consumer. Without packaging much of what we take for granted in our daily lives would disappear.

12.00:THE BRAND OWNERS EXPERIENCE

John Noble, Director, British Brands Group

Brand Owners help to create consumer choice – what does the future hold in a changing retail environment?

12.30: RETAIL READY PACKAGING – SUCCESS OR FAILURE?

Rae Cherrie, Packaging Innovation Manager, United Biscuits

The advent of RRP was created as a panacea for logistic ills – how is it shaping up?

- - Lunch - -

DAY 2 MAY 16 THEME 4 THE CONSUMER ANSWERS BACK – AFTERNOON

14.00: OPENING REMARKS FROM THE CHAIR

Dick Searle, Chief Executive, The Packaging Federation

14.35: PENSIONER POWER – WHO’S LISTENING?

Rama Gheerawo, Research FellowProgramme Leader, Research Associates

The Helen Hamlyn Research Centre, Royal College of Art The population is aging fast how can the packaging and retail sectors get to grips with creating packaging design that meets the needs

15.00:DOES THE PACKAGING DESIGN COMMUNITY UNDERSTAND THE CONSUMER OR IS IT TOO ELITIST?

Steve Kelsey, Managing Director, PI3

Designers should design for the consumer not for themselves

15.30: CONSUMER PERCEPTIONS: WHATTHE CONSUMERREALLY REALLY WANTS!

Nicola Jenkins, Project Manager, WRAP: The Waste & Resources Action Programme

Results of WRAP ConsumerPerceptions Study

15.50: PANEL DISCUSSION and Q & A - - Close day 2 - -

- - Lunch - -

DAY 3 MAY 17 THEME 6 AFTERNOON - MATERIAL DESIGN FUTURES

Chair: Katherine Williams, Editor of Packaging Professional

14.00: SENSORY PERCEPTION – SMART MATERIALS

Dr M A Butler, Managing Director, FaraPack Polymers Ltd

14.30: NANO-TECHNOLOGY – WILL IT CHANGE THE FACE OF PACKAGING?

Dr Graham Moore, Head of StrategicConsultancy, Pira International

STRATEGIC INNOVATION SESSIONS

15.00:CREATIVE INSIGHTS – PACKAGINGDESIGNS ON THE FUTURE

Mark Shickle, Managing Partner- Head of Packaging, The Brewery

15.20DISRUPTIVE GROWTH – RESEARCH + STRATEGY + ACTION = CRAFTED DESIGN

Dr Peter Ashall, Director, NewEdge Inc

15.45: MATERIALS WORLD – CARTONS IN THE 21ST CENTURY

Duncan Robinson, Senior Designer,Field Boxmore (Field Group)

- - Close Day 3 - -

DAY 4 MAY 18 THEME 7 – PACKAGING DESIGN FOR GLOBAL BRANDS

Chair: James Colwill, Editor, Packaging Europe

10.30:LEARNING FROM GLOBAL TRENDS

David Jago, Director, Mintel GNPD Global and regional trends and their impact on preferences for brand packaging

11.00:DEVELOPING PACKAGING INNOVATIONS FOR GLOBAL ROLL-OUT

Ian Nicholson - Packaging Project Manager, Deodorants and Male Grooming,

Unilever

Unilever's approach to global packaging innovation

11.40:ADDRESSING THE GLOBAL SUPPLY CHALLENGE

Kelvin Pitman, Director Licensing & Marketing/ Innovation Crown Technology, Crown Holdings

12.10:Q & A – All speakers

- - 12.30 Seminar Series Closes - -

PLEASE NOTE:Timings may be subject to change - registrants are advised to check the website.

For more information on the seminar programme, contact the conference organiser Mary Murphy, MAJIC LIMITED on behalf of IOP: The Packaging Society

T: +44 (0)1424 777783

E:

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