FOR IMMEDIATE RELEASE

ICONIX BRAND GROUP UNVEILS ITS “OP: THE GREAT OUTDOORS” MARKETING CAMPAIGN

Featuring Chord Overstreet Mark Salling, Rob Kardashian Kat Graham,

Aly Michalka and Brenda Song

New York, New York – August 24, 2011 – Iconix Brand Group, Inc. (NASDAQ: ICON) (the “Company”) today unveiled its Fall / Holiday 2011 multi-media marketing campaign for its Op® brand titled, “OP: The Great Outdoors.” The campaign features actors Mark Salling and Chord Overstreet, from the Fox hit show Glee, Rob Kardashian, of E!’s Keeping Up With The Kardashians and Khloe and Lamar, actress and recording artist Aly Michalka, recording artist and actress Kat Graham of The CW’s The Vampire Diaries and Brenda Song of The Social Network and Disney’s The Suite Life on Deck. The national marketing campaign will debut this fall in fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com.

The “OP: The Great Outdoors” campaign takes you to the great outdoors and beyond this fall / holiday. It was photographed in the hills of Malibu on a ranch designed by Frank Lloyd Wright with breathtaking natural scenes. The campaign creative showcases the Op celebrity cast on a camping adventure as they enjoy canoeing, campfires, roasting marshmallows, hiking and sleeping bag races.

Kat Graham commented, “It’s so much fun to be with everyone at the shoots. What I liked about the OP clothes we’re wearing is that they are casual and fun,” she added.

“My OP must-have is the crew neck tee. They are so comfortable. I’m walking away from the set with one in every color,” commented Rob Kardashian.

Chord Overstreet stated, “It’s cool to be here again shooting with everyone. I know most of these guys off set now. We’ve been hanging out since the first shoot.”

About the OP collection, Mark Salling stated, “The new OP campaign is all about the great outdoors. We had a great time shooting on location at this amazing ranch.”

Aly Michalka stated, “My three essentials for camping are a great Op hoodie, a really good pair of running shoes and a great pair of shorts.”

“What a fun shoot! We had everyone – girlfriends, mothers and sisters – come out to support our OP cast,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc. Marder added, “The new campaign creative captures the laid back, carefree vibe that is OP, showcasing a group of friends – Aly, Kat, Brenda, Rob, Chord and Mark – on a camping trip in the great outdoors.”

The Op cast is wearing the Fall / Holiday Op collection of juniors and men’s apparel and accessories in the campaign, which is exclusively available at Walmart in the United States and online at www.walmart.com. The cast is seen layering OP basics in rich fall colors and mixing and matching must have pieces like flannels, t shirts and fleece. In addition, the Op cast of celebrities will host a launch party in Los Angeles and will make personal appearances on behalf of the brand.

For exclusive behind the scenes photos and video, please visit www.op.com. To stay up to date with the latest news from Op, follow @OpOceanPacific on Twitter and join the conversation by using the hash tag #OPcampout. Become a fan of Op on Facebook at www.facebook.com/Op

If you are a member of the media, please visit http://magicbulletmedia.com/MNR/OPgreatoutdoors

for downloadable video and photos.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), ED HARDY (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising andpublic relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Contact: Ali Tyrangel

Iconix Brand Group, Inc.

212-819-2099

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