Names of Competitors

Direct Competitors

Note: If you need to provide an e-mail address to investigate this software, you may want to set up a “gmail” account for free. http://www.google.com

https://www.google.com/accounts/ServiceLogin?service=mail&passive=true&rm=false&continue=http%3A%2F%2Fmail.google.com%2Fmail%2F%3Fui%3Dhtml%26zy%3Dl&bsv=zpwhtygjntrz&scc=1&ltmpl=default&ltmplcache=2

·  Intuit
http://quickbooks.intuit.com/product/accounting-software/simple-start-bookkeeping-software.jsp

·  Owl Software
http://www.owlsoftware.com/bbk.htm

·  Avanquest “Bookkeeper” Software
http://www.avanquest.com/USA/software/bookkeeper-2009-112676?meta=small-business&cat=accounting-finance-software&sub=business-finance-software

·  “Start, Run & Grow” software from Palo Alto
http://www.start-run-grow.com/run-a-business.php

·  Outright software (used in Palo Alto)
http://outright.com/

·  Peachtree Pro
http://www.peachtree.com/productsServices/

·  Microsoft has discontinued its Microsoft Accounting 2009

·  Taken from http://www.dwmbeancounter.com/software.html

o  Lazy8 Ledger
http://lazy8.nu/lazy8ledger/

o  Free Accounting
http://www.freeaccountingsoftware.net/

·  Invoice n Cashbook
http://www.instantcashbook.com/

Indirect Competitors (Substitutes) (We will do these in class)

  1. Manually keeping the books
  2. Paying a CPA or bookkeeper to do the books

Potential Competitors (Those who sell to our target customers but with unrelated products and services) (We do these in class)

  1. Office Max
  2. Office Depot
  3. Staples

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