“Monthly Newsletter for Client Retention”

Real Pro Systems

Host: Mark Weisman & Rob Levy

Wednesday, February 22, 2017

2pm-3pm EST

gotowebinar.com

Summary: This webinar discussed how to use monthly newsletters for client retention, lead nurture, and top-of-mind awareness.

Rating: C

  • Rob Levy is an agent in Portland, Oregon and Palm Springs, CA who had $2 million of business directly from the newsletter in 2016. He was MIA for most of the webinar, so Mark Weisman covered for him.
  • Mark recapped about the three ways to stay top-of-mind, which were discussed in another webinar: morning coffee, video messages, and newsletters. All three of these strategies help get someone from their inbox to your website. They are supposed to give the client a small taste to get their attention and get them to your website for the full experience.

NEWSLETTERS

  • Newsletters help you to stay top-of-mind with clients and other agents.
  • Everyone gets put on the list: referrals, out of town agents, everybody (Rob's list is 29K now!)
  • Full website newsletter v. truncated email version  gives you a teaser with plenty of links to get you to the website

NEWSLETTER TIPS

  • It is better to write your own than use the Real Pro national newsletter (use a mixture of one or two of your own articles along with one or two of Real Pro’s free monthly articles
  • Article 1 – use local data
  • Articles 2&3 – write your own content or introduce & link outside articles (write your own intro)
  • Use the blog to archive newsletter content

NEWSLETTERS THROUGH REAL PRO SYSTEMS

  • Mark demonstrated how to create the newsletter and add content through the Real Pro Systems
  • He reminded us to include lots of links to the website (sometimes actual URL links, sometimes pictures, sometimes charts, etc.)
  • Copy and paste through Notepad before pasting text directly into RPS to avoid messing up the formatting

ROB LEVY’S INPUT

  • Top-of-Mind value isn’t measurable, but you never know how it works  even if leads don’t read it or visit the website, they are still seeing your name and getting the impression
  • Rob always includes agents that he meets at a convention on his newsletter mailing list puts your name out without costing anything
  • Rob saves interesting articles that he sees throughout the day in a folder in his email inbox so that he has a collection to pull from when he is creating his newsletter
  • Always send yourself a test to make sure that you don’t make any silly mistakes