FOR IMMEDIATE RELEASE
May 2009
MOEN INTRODUCES ONE-OF-A-KINDioDIGITAL™ ROMAN TUB
Easy-To-Use Technology Recalls Your Ideal Bath
– Both Temperature and Water-Height –
With the Touch of a Button
North Olmsted, Ohio…What if you could take the guesswork out of filling the perfect bath? No need to worry if it’s too hot… too cold… or whether the tub will overflow if you get distracted. Even more… you don’t need to fret about the bath water getting chilled while you’re in the tub. All of those concerns are now gone, thanks to the new ioDIGITAL™ Roman tub from Moen® – the first Roman tub of its kind on the market. This new product offers precise flow and consistent temperature in the bath with innovative, user-friendly technology.
The ioDIGITALRoman tub features an intuitive interfacewith three customizable preset buttons offering precise, personalized temperature and water-height control for each of its users with the touch of a button. The interface also provides quick, high-tech visual feedback – LED indicators flash until the requested settings are achieved. Each LED on the temperature indicator represents a precise temperature range, which allows the consumer to adjust the exact temperature to their liking. Even if water is turned on in other parts of the home, ioDIGITAL will adjust to maintain your desired temperature. The LEDs will also alert the consumer if the hot water supply happens to run low.
The wall-mounted ioDIGITAL interface features separate temperature and flow dials, plus an innovative Child Lock feature to greatly reduce the risk of tub overfill or scalding.No additional temperature limiting devices are required. Plus, the ioDIGITAL Roman tub interface is waterproof, allowing the user to install in or near the bath area.
“We saw a real opportunity to enhance consumers’ bathing experience with the new ioDIGITAL Roman tub,” said Mark Knurek, senior product manager, Moen. “The product is extremely easy to set up and is just as simple to use…even with its advanced digital technology.”
To coordinate with homeowners’ existing bath décor, the ioDIGITAL Roman tub is compatible with a wide range of Moen’s Roman tub styles – from traditional to modern. The design of the ioDIGITAL Roman tub also offers a sleeker, more simplified look in the bath, as it doesn’t require faucet handles – temperature and flow are completely controlled by the ioDIGITAL interface.
ioDIGITAL technology is powered by an electronic valve that manages the hot and cold water supply. This innovative valve can be located up to 30 feet from the bath for easy installation and retrofit flexibility.
An optional remote control is available for all ioDIGITAL Roman tub packages. The remote features an On/Off button, three convenient preset buttons and a hot water Top Off feature, to easily warm your bath by filling the tub at the lowest flow setting with the hottest water temperature. The ioDIGITAL Roman tub remote is available in either Chrome orBlack finishes and includes a mountable wall bracket.
“With ioDIGITAL, Moen has established a new benchmark for showering sophistication and intelligence in the bathroom industry,” explained Knurek. “We’re truly leading the development of the digital showering genre and positioning digital as one of the hottest product sectors in the bathroom market.”
For more information about the new ioDIGITAL Roman tub from Moen, visit moen.com/iodigitalor call 1-800-BUY-MOEN (1-800-289-6636).
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Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, aleading consumer brands company.
Contact:Kathy Flinn
Director, Advertising & Brand
(440) 962-2330 or
(800) 321-8809, Ext. 2330
Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229
or