Micromax Invests in Scandid: India’s leading price and savings discovery platform

New Delhi, 7th October 2015: Micromax Informatics Limited, India’s leading smartphone brand, today announced a strategic investment in Scandid, a mobile first product and savings discovery platform. The Scandid app helps customers compare prices and discover discounts across top e-commerce and local retailers, helping them make informed choices.

The Scandid investment further reinforces Micromax's foray into application services and building an integrated mobile ecosystem. Micromax co-founder, Rahul Sharma said, “We have always believed in providing value to our customers. Today users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers.”

Scandid is a free mobile first shopping discovery and price comparison app, which compares prices across 10 million products from 200 online merchants. Users can discover discounts across Flipkart, Snapdeal, Amazon and hundreds of other ecommerce stores. Scandid also provides information from local neighbourhood retailers.

SushilChoudhari, Founder of Scandid said, “We are proud to be associated with Micromax - known for its superior yet affordable phones. Scandid’s presence on all Micromax smartphones will provide a rich shopping experience to Micromax users out of the box. As m-commerce grows and mobile becomes the key platform to not just shop but also compare to get best deals, Micromax’s investment will help us reach the last mile customer and strengthen our position as the leading mobile shopping destination.” Bhaskar Thakur, Co-Founder of Scandid further added, “Scandid is the ultimate shopping & savings tool. Our vision is to help customers save money every time they shop, online or local”.

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About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014(Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3.5 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

About Scandid:

Scandid is a free mobile first shopping discovery and price comparison app based out of Silicon Valley and Pune. Scandid helps customers compare prices, find money saving coupons and discover discounts in different categories like Electronics, Apparel, Kids, Home and Books across hundreds of ecommerce and local retailers. In the past year, Scandid has help customers save more than Rs 4 Crore while shopping online. Scandid is the only barcode scanner based comparison app and local location based promotions and is available on Android, iOS and web.

For further information, please contact

Parul Gupta
+91 9599914294
/ Aashima Malik
Genesis Burson-Marsteller
+91 9899215064

Ankita Prasad
Genesis Burson-Marsteller
+91 9999903218

Sanad Kathuria
Genesis Burson-Marsteller
+919958082261