Marketing Internship (MKT 484) Requirements and Instructions for Students

Marketing 484 is a 3-credit upper divisions marketing elective. You will receive a grade based upon a paper (see below) and a performance evaluation.

Requirements for MKT 484

  • Internship must be in amarketing-related area (e.g., digital, sales, sports, etc).
  • Complete a minimum of 120 hours during your internship.
  • Aminimum GPA of 3.0 and have completed MKT 300, 302 or 303 with a B- or better.
  • Youmust meet with the internship coordinator to discuss the internship and to receive authorization to register for the course BEFOREstarting the internship. If your internship begins after the start of the semester, you may be able to begin your internship and enroll for the current or following semester. Please see the internship coordinator for more information.
  • You cannot earn credit for time already completed an internship and ongoing jobs/internshipsalready in progress will not be considered for internship credit.

***Things to do *BEFORE * you begin your internship***

(1)Submit your completed application to the marketing department:

You may access all internship application forms online at:

a) Application form

b) Unofficial transcript

c) Complete Agreement Details form that includes employer contact information and job description

d) Two recommendation forms from professors

(2) Meet with the Marketing Internship Coordinator, Professor Detra Montoya or visit BAC 479 during office hours PRIOR to beginning yourinternship.

Internship paper requirements (to be submitted upon completion of your internship)

1.Section I: Your goals.Define what the project is about and your expected goals, both company-oriented and personal. This section should be about 1-2 pages and completed priorto starting your internship. It shouldbe included with your final paper.

2.Section II: The journal. You should document what you are doing on a daily/weekly basisto accomplish your stated goals. You will need to maintain a daily or weekly journal and submit it with your paper. In addition, keep track of your hours on a weekly basis. Length for this section will vary.

3.Section III: Reflection and your assessment. What did you accomplish during your internship? Compare this with what you expected as outlined in Section I and determine if there is any difference. Why is there a difference? How could you improve the outcome? What did you use from your classes(identify 3 classes) that helped you and what would you like to have had taught to help you in this internship? Include a self-assessment of how you believe you performed in the internship. Should be 5-7 pages.

4. Include an evaluation from your supervisor or employer. This can be your employer’s own evaluation form, otherwise a letter discussing your accomplishments should besubmitted on company letterhead and signed.

5. Include examples of the materials you create during your internship such as pictures of an event, screenshots of a website, press releases, etc.

6.This is a 3 credit hour class that can count as one of your electives as a Marketing major or it can be used as an upper division business class for other majors. Therefore, your final report should be equivalent in quality and professionalism to a paper submitted in other upper division courses.Your grade for this course is comprised of both your performance with your employer and your final paper. Please review all of the paper requirements carefully.

7. The due date is the last day of the semester in which you have registered. Please try to submit your paper within 6 weeks of completing your internship.

If you submit the paper after the semester/summer session due date, you will received a“Z” (course in progress) which will be changed to a grade when your project is received and graded.

Frequently Asked Questions

  1. My internship will end after the regular semester ends. Will that affect my grade?

If you submit the paper after the last day of the semester, you will receive a “Z” (course in progress) which will be changed to a letter grade when your project is received and graded.

  1. I’ve been working with my employer for the past several months or year. Can I receive credit for my internship?

Unfortunately, we do not offer credit for ongoing work, or for an internship that is already in progress.

  1. I am not a Marketing major, but my internship is marketing-related. Can I still register for MKT 484?

Yes, as long as you meet the requirements listed above and you are a WP Carey BS major (BA majors may also be eligible—see internship coordinator for more information)

  1. Can I earn more than 3 credits for my internship or take the course twice?

MKT 484 is a 3-credit course and can only be taken once.

  1. My internship starts in the middle of the semester. Can I still register for MKT 484?

Yes, you can register for MKT 484, however, you will need to discuss your options on whether it

is appropriate for you to register for the current, or upcoming semester.

  1. I am a marketing student but I my internship is non-marketing related (e.g., Finance, accounting, etc.). Can I still register for MKT 484?

Unfortunately, we can only offer course credit for marketing-relatedinternships.

  1. I haven’t taken MKT 300, 302 or 303. Can I get an override to allow me to register?

You will need to submit a petition to the undergraduate office. Overrides cannot be granted by the marketing department. Please note that this may take several weeks.

8. Will my internship count towards my concentration or certificate (e.g., Professional Sales)?

Please see the Internship Coordinator to confirm that your internship is in a related field (e.g., For a Professional Sales concentration, your internship should be sales-related).

Rev. Oct 2016