Marketing Coordinatorfor ‘Friends in Need’ in West London

Job Description and Person Specification

Job Title: Marketing Coordinator

Location: London, within Kensington and Chelsea CCG

Grade: £30,000 per annum

Hours:37.5 hours per week

Pension: 6.3% contribution after completing a 6 month probationary period

Background

Depression Alliance (DA) is the leading national charity for people with depression across the UK. Our aim is to end the loneliness and isolation that comes with depression, and to bring people together to make them happier.

Funded by West London CCG, Depression Alliance aims to reach everyone affected by depression in the area, through our newly launched Friends in Need project. This extends our existing local work, and enables anyone affected by depression to build a network of other people who understand the impact of depression and what maintaining recovery really means.

To do this we will use high impact marketing resources, such as social media, road shows, and one-to-one referrals, to ensure that anybody affected by depression in West London CCG knows of Friends in Need, and how to access it.

Could you:

  • Sell the benefits of Friends in Need to busy GPs, and ensure they know how their patients can access it?
  • Work with the DA comms staff to use social media to engage with young people living with depression and bring them into the Friends in Need community?
  • Find a way to reach an older person living alone, isolated and depressed, with the message that Friends in Need can help them?
  • Tailor messages so that they are relevant for both a recent arrival to the area and a high income professional, both of whom are living with depression?

These are the challenges that face our Friends in Need Marketing Coordinator. Could you join our small team in West London, and be the voice of our on and off line community?

Main roles and responsibilities

  • You will design and deliver a marketing and communications plan across a full range of different media to increase the numbers on the Friends in Need community
  • You will be responsible for supporting staff, members and other interested people to spread the word about Friends in Need.
  • You will meet: people with depression, GPs, employers, health practitioners, families, friends and partners of people with depression and encourage them to use the Friends in Need community.
  • You will market Friends in Need and its benefits in colleges, work places, hospitals, GP practices, sports centres, places of worship and in all other community venues.
  • You will have an understanding of recovery and the importance of the Five Ways to Wellbeing.
  • You will support the team leader, staff and DA members to implement the strategy toraise the numbers of people using Friends in Need
  • You will build and maintain relationships with funders, donors, DA members, trustees
  • You will build a rapport with groups that have been underserved before, including the BME community and older people
  • You will ensure that relevant professionals in West London CCG know about Friends in Need and how best to use it for the benefits of their clients
  • You will support in the recruitment, management, training of new and existing volunteers
  • You will manage enquiries and chase leads on a day-to-day basis
  • You will maintain all data systems fully and accurately, and handle all data sensitively and securely complying with relevant Data Protection legislation and confidentiality policies
  • You will attend all relevant staff meetings and prepare regular updates as required
  • You will attend appropriate courses, conferences and meetings as appropriate.
  • You will undertake any other relevant duties as requested by the Chief Executive.

This role involves the post holder to work beyond the standard working hours as and when required. This includes being on call over some bank holidays and weekends

Person Specification

The following requirements will be assessed from a combination of information provided. You will need to:

  1. Have a minimum of three years’ experience of working in a similar role
  2. Have a degree or equivalent
  3. Have an excellent knowledge of social media, including direct dialogue, printed and digital media, twitter, blogs and articles
  1. Excellent communication and presentation skills, with experience of presenting to a wide range of audiences
  2. Be excited about the impact of peer support and the potential of Friends in Need.
  3. Have a good working knowledge of how mental health services run, and understand how Friends in Need has a vital role to play.
  4. Experience of implementing a marketing / sales campaign
  5. Experience of capturing the success of events in an area and using them as a tool for engaging more people

Friends in Need exists to help people like Sunita, who is 76 and lives in Kensington Chelsea:

“in my culture we don’t use the word depression, but I became so totally isolated after my husband died 3 years ago, I became too fearful to come out of my flat and no one came to visit me, until I met Rosie from DA, when she knocked at my door, when she took my hand I knew that I was so happy, I knew that I wouldn’t die alone in my flat”