Holiday Handbook
Holiday 2001
Many of us make our New Years Resolutions only to have them dwindle from our dreams.
Do you want a better future? More Money? More Time? More Fun? Set a New Years
Resolution for yourself now...to make more money in less time next year! How???
Retailers do 50% of their total years business during the Holiday Selling Season. We are
Retail. Even better!! Customers are out there waiting to spend their money and we are selling the #1 Brand of Skin Care and Color Cosmetics for the seventh year in a row!!!
That is something to take great pride in. Seize this fabulous opportunity! Make it your goal to work this wonderful business with vigor. The best part of all...our customers are for life!!! If we make it our goal to push ourselves, really stretch like rubber bands, we will
set ourselves up for a fantastic New Year!!!
Enclosed you will find some great ways to build your business to new heights this holiday season. Design your “Plan of Action” and take action!
You will reap the rewards in 2002!
Holiday Plan of Action
October
Plan...
1 Set your goal for holiday sales & recruiting.
2 Make a list of all businesses
& people you do business with, talk to them about your gift- buying services.
3 Talk to all your customers about helping them with their gift buying needs. Help them see how you can help them! Show them how shopping
NOW will offer them the best choices and prevent some of the hassles of their holiday time.
4 Book Holiday Shopping Coffees.
5 Have every customer fill out a Holiday Wish List so you can follow up with their “Santa”. (This will be done in Nov & Dec)
6 Offer a variety of classes: skin care, glamour, nail care, etc. Begin to talk to everyone about preparing for the holidays!
7 RECRUITING! Build your team in October so they can take advantage of the holiday selling season!
November Plan...
1 Follow up with all business contacts & leads.
2 Continue to book shopping coffees, skin care, glamour
& nail care classes
3 Continue having each customer fill out a Holiday Wish List
4 Begin talking to the men you have contact with - work, church, friends, etc.
5 Begin following up with
Holiday Wish Lists. (They may not be ready to buy - but you are at least making your service known!)
6 Service all of your customers for their personal & holiday needs.
7. RECRUIT! What a great time to begin a business - your own shopping at cost, provide service for those you know & prepare for an exciting new year of opportunity!
December Plan...
1 Follow up on all husbands & men! They are beginning to get serious!!!
2 Follow up on all Holiday Wish Lists.
3 Book shopping coffees
4 Book skin care & glamour appointments. (Help them prepare for parties & people by looking their best)
5 Talk to men about 12 Days of Christmas gifts! They love it!
6 Have gifts with you at all times - in your car - in a basket that you carry - at all appointments & reorders.
7 Help people think about stocking stuffers & last minute gifts
8 RECRUIT!! Still time to get gifts at cost, take advantage of the tax benefits & prepare for an exciting new year of opportunity!
Holiday Handbook
$10,000 Christmas Sales Plan
1. 10 silent hostesses sell $150 each $1500
2. Contact 10 husbands with wives’ wish list at $100 or 20 husbands with $50 each $1000
3. Seven holiday coffees at $150 (30 minutes) $1200
4. One skin care class per week thru Christmas at $150 $2400
5. Holiday open house (1 at $500 or 2 at $250) $500
6. Contact businesses for 100 employee gifts at $20 each $2000
7. Contact doctors, lawyers, office managers and realtors for 50 gifts at $30 each $1500
$10,000
Remember: You can make anything happen with a plan and your action to back it with!
Never stop believing in yourself
Holiday Handbook
$12,000 Christmas Sales Blitz
Select 20 of your favorite Hostesses or Customers....Call them and say:
"HI! This is ______with Mary Kay and I am So Excited! I have a Phenomenal offer for you! How would you like to do your holiday shopping at 50% off? On (date) and (date) I will be holding a Holiday Blitz at my home.
All you need to do is bring 10 friends over for refreshments and check out the great gift ideas Mary Kay has this season! The times to shop are 10, 12, 2, 4 and 7:00. Which will be best for you?"
Have 2 hostesses bring 10 people at 10:00
2 hostesses bring 10 people at 12:00
2 hostesses bring 10 people at 2:00
2 hostesses bring 10 people at 4:00
2 hostesses bring 10 people at 7:00
Do this Friday and Saturday, or on two Saturdays. Make sure you do Satin Hands as they arrive! (It has been suggested that you hire a teen or two to help out.) Give each guest a Profile card to fill out and a Sales Ticket.
Show the products and special sets, and have them fill in their tickets! It's so simple!
You will meet 200 customers...The average will purchase $40.00 (Two Satin Hands sets for Mom and Mom-In-Law) 200 x $40 = $8000 Plus...at least 10 will buy the Tower of Love (a.k.a. 12 Days of Christmas) for their Mom, Grandmother or Daughter. 10 x $150 = $1500 Plus...You have 200 husbands to call with their wife's wish list, and at least 20 will buy the Tower of Love or the 12 Days of Christmas for their wives! 20 x $150 = $3000 SO! ~~ $8,000 + 1,500 + 3,000 = $12,000!!! WOW!!!
Plus! You'll have 200 new contacts, and your books will be full for January!
Time Spent:
1 Day on Phone Booking Hostesses...... …8 hours
1 Day setting up Displays...... …...8 hours
2 Days holding the Event...... …..20 hours
2 Days preparing Orders...... …..16 hours
2 Days Playing Santa Delivering...... …..10 hours
60 Hours Total
$6250 Profit in 60 hours is over $100 per Hour!
Focus and Book and have a Great Holiday!
Here is a realistic way to have $2,000 profit to buy your family the Christmas gift of their dreams.
Just take your holiday products with you to work every day. Let everyone shop while you watch! If the average customer selects three items from the holiday So Giving Look Book that averages out to $72.90 per customer. Or if you want to make it simpler, you only need 8 customers a week buying $50 each and you have met your goal!
Don’t you and your family deserve a cash only Christmas? This is an easy way to make it happen!
An Invitation for you to join my friends and me
for a special Holiday Shopping
day!!! I have gifts from $10, $20 and
up. Gift wrapping is my specialty!
Let me make your Holiday
Shopping simple!!!
Date: ______
Time: ______
Address: ______Phone:______
Early Bird Specials... Prizes... Drawings…
Bring guests!!
Holiday Open House
An Invitation for you to join my friends and me
for a special Holiday Shopping
day!!! I have gifts from $10, $20 and
up. Gift wrapping is my specialty!
Let me make your Holiday
Shopping simple!!!
Date: ______
Time: ______
Address: ______Phone:______
Early Bird Specials... Prizes... Drawings…
Bring guests!!
Holiday Open House
An Invitation for you to join my friends and me
for a special Holiday Shopping
day!!! I have gifts from $10, $20 and
up. Gift wrapping is my specialty!
Let me make your Holiday
Shopping simple!!!
Date: ______
Time: ______
Address: ______Phone:______
Early Bird Specials... Prizes... Drawings…
Bring guests!!
Holiday Open House
An Invitation for you to join my friends and me
for a special Holiday Shopping
day!!! I have gifts from $10, $20 and
up. Gift wrapping is my specialty!
Let me make your Holiday
Shopping simple!!!
Date: ______
Time: ______
Address: ______Phone:______
Early Bird Specials... Prizes... Drawings…
Bring guests!!
Holiday Open House
Your Name
Your Address
City, State Zip
Holiday Open House
Your Name
Your Address
City, State Zip
Holiday Open House
Your Name
Your Address
City, State Zip
Holiday Open House
Your Name
Your Address
City, State Zip
Holiday Open House
Satin Hands
A pampering gift,
great for anyone!
Great as office gifts, gifts for moms, teachers, Great as office gifts, gifts for moms, teachers, daughters, and day care providers, etc…
Irresistible Hands
Satin Hands Pampering Set
Indulge yourself or someone special on your gift list
with this super-softening hand treatment. The Satin
Hands Pampering Set includes these four products:
3 oz. Cleansing Gel, Buffing Cream and Hand
Cream With Sunscreen SPF 4, and 2.5 oz. Extra
Emollient Night Cream all in a go-anywhere bag.
Tucked inside the bag, you’ll find easy-to-follow
steps for treating yourself to Satin Hands.
$29.00
Satin Hands
A pampering gift,
Great for anyone!
Great as office gifts, gifts for moms, teachers, Great as office gifts, gifts for moms, teachers, daughters, and day care providers, etc…
Irresistible Hands
Satin Hands Pampering Set
Indulge yourself or someone special on your gift list
with this super-softening hand treatment. The Satin
Hands Pampering Set includes these four products:
3 oz. Cleansing Gel, Buffing Cream and Hand
Cream With Sunscreen SPF 4, and 2.5 oz. Extra
Emollient Night Cream all in a go-anywhere bag.
Tucked inside the bag, you’ll find easy-to-follow
steps for treating yourself to Satin Hands.
$29.00
Belara
Voted #1
Best New
Fragrance
Glamour
Magazine
1999!
Belara
Voted #1
Best New
Fragrance
Glamour
Magazine
1999!
Want to help all those guys who don't know what to buy & haven't got a clue how to be romantic, and make lots of Holiday profits at the same time? Men usually hate shopping, but really want to please their wives. Help them out by offering baskets containing twelve (12!!!) separate gifts to be opened in the 12 days before Christmas. Any woman would be thrilled with this idea!!! Well, here is an idea that works! Two of our Working Moms sold over $3,000 EACH in just a couple of hours phone time and put the baskets together when the kids were in bed! Memorize the following script, get excited, and start dialing that phone!!!
You may want to have your husband call, ask for her husband & say, "_____, this is _____, my wife has a great idea for you - that you will love, here talk to her."
Selling the "12 Days of Christmas"…to HIM!!
A Script for sure sales!
"Hi ______, this is ______calling. I'm your (wife's/girlfriend's) Mary Kay consultantand I have the most fantastic idea for you! Have you done your Christmas shopping for ______yet?
Well, I have an idea that would make your wife (or girlfriend if single) think you were the most romantic man on the face of this earth! It's called the '12 Days of Christmas.' A scrumptious gift basket of 12 individually and beautifully wrapped gifts. Each is numbered and tagged with a special phrase from the song, '12 Days of Christmas.'
Here's how it works. Give her one gift each day for 12 days. Begin either on December 14th or the 25th and give her gifts for 12 days after. Now to make this real romantic, put each gift in a special place - on her pillow, by her breakfast glass, or draw her a bath and place on the tub - she'll go nuts!! You could also give her 1 an hr on Christmas Day - or make it a Scavenger Hunt - the gifts could be from the kids. She will love you for your thoughtfulness.
I can do the whole basket with all 12 gift for just 299!" (Don't say dollars) "I take VISA/MC, check or cash." (Then be quiet!!!!) Wait until he says something before you speak again or you will lose the sale. If he likes the idea, but didn't want to spend that much, then say …"I can also do a really nice basket for 249, 199 or 159, which would you prefer?"
or
“Hi ______, this is ______. I’m your wife’s Personal Skin Care Consultant. I’M SO EXCITED!!
I have THE most romantic gift idea for you to give your wife this Christmas. You are going to be her hero!! Can you talk with me now or would it be better to call your office?
“Your gift to her is called “The Twelve Days of Christmas”. I will deliver a basket to you, no later than December 12, that will be filled with individually wrapped gifts - one for each day before Christmas! Each gift will have a tag saying, “On the _____ day of Christmas, My True Love Gave to Me…(for example, “A night to remember”). Every gift is something to make her feel like the special woman that she is. You will romance her by giving her a beautifully wrapped gift each day as a constant reminder of your love for her!!“
Can you imagine her reaction as she realizes she’s going to get not one, but TWELVE gifts??!!! This collection of gifts includes gift-wrapping, free delivery to you, 100% satisfaction guarantee, and payment options:
MasterCard/Visa, personal check, or cash. ______, all I need is the your payment choice! I’ll
do the rest!!!
TWELVE DAYS OF CHRISTMAS
With a different 'twist'
Can you imagine a husband bringing a 4-5 foot tall Christmas gift into a home and sitting it by the Christmas tree?!!! The wife would be calling every woman she knows to show them what "her husband" brought her! Or even delivering to an office where you will pick up additional orders. Remember, moms can buy for daughters, grandchildren, for grandmas, kids for moms, employees for their bosses & students for their teachers etc…
To all Consultants
- You need 12 boxes, each one smaller than the other, stacked on top of each other, all wrapped in white paper.
- ( I use rolled scotch tape or take clear cellophane and bring it up for the bottom of the boxes to the top and secure it with a rubber band. Then top with a very nice large bow.
- For your display purposes, you don't need to put anything in your boxes.
- Take orders for their personalized 12 days of Christmas Gift and them make the gift individually.
The impact of this awesome gift is unbelievable! Just think…10 men, purchasing just the $199 Gold Series, is almost $2000 in sales!
Great things do come in small packages. We just like a lot of packages, don't you agree?
Happy Holidays!
On
I gave my True Love:
1. Speed Set Top Coat $6.00
2. Lipstick $11.00
3. Spray Cologne$18.00
4. 2 Eye Colors, Case, and Brushes $18.00
5. Hand Cream $7.50
6. Moisturizing Body Wash $9.00
7. Body Smoothing Scrub $10.00
8. Hydrating Body Lotion $10.00
9. Flawless Black Mascara $8.50
10.The Handbag w/1 nail enamel $39.50
11.Glamour Brush Set$40.00
12.Travel Organizer $40.00
$217.50 + tax
2001 Holiday Sale Price—$189.00 + tax
Shop by telephone and avoid
The long lines at the
Department stores!
Independent Beauty Consultant:
On the first day of Christmas
My true love gave to me
A hand full of sparkling
Fingernails
On the second day of Christmas
My true love gave to me
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the third day of Christmas
My true love gave to me
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
fingernails
On the fourth day of Christmas
My true love gave to me
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the fifth day of Christmas
My true love gave to me
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the sixth day of Christmas
My true love gave to me
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling Fingernails
On the seventh day of Christmas
My true love gave to me
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the eighth day of Christmas
My true love gave to me
Hydrating Body Lotion
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the ninth day of Christmas
My true love gave to me
Dark Fluttering Lashes
Hydrating Body Lotion
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the tenth day of Christmas
My true love gave to me
Ten Nails caressing
Dark Fluttering Lashes
Hydrating Body Lotion
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
Fingernails
On the eleventh day of Christmas
My true love gave to me
Glamour Brushes blending
Ten Nails caressing
Dark Fluttering Lashes
Hydrating Body Lotion
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
fingernails
On the twelfth day of Christmas
My true love gave to me
Travel made so easy
Glamour Brushes blending
Ten Nails caressing
Dark Fluttering Lashes
Hydrating Body Lotion
Body Scrub to silken
Body wash to pamper
Hands soft and smooth
Shadows in the Pink
One Revitalizing Cologne
Two Shimmering Lips
A hand full of sparkling
finger