TRAVEL AND TOURISM I

COURSE SYLLABUS

2014 – 2015

Instructor: Ms. A. Preyear

Loachapoka High School

Room 25 FACS

School Phone (334) 705 – 6030

FACS Office (334) 528 – 8657

Email:

Planning Period 8:41 – 9:37

Course Description

Travel and Tourism I is a one-credit course. Topics focus on the development, research, packaging, promotion, and delivery of traveler experiences that may include creating guide books, planning trips and events, managing customer travel plans, or overseeing a convention center. Students will achieve an understanding of the travel and tourism industry and its effects on the socioeconomic impact on society. They will acquire a knowledge base of the many dimensions of the travel and tourism industry, including air and rail travel, cruises, resorts and lodging, reservations systems, itineraries and ticketing. Students will use a variety of travel resources available to the travel professional in planning travel itineraries. They will gain a knowledge base of what it’s like to serve the paying customer.

FCCLA is an integral, co-curricular component of each career and technical course. This organization serves as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace-readiness skills, and broaden opportunities for personal and professional growth. FCCLA dues are $15.00. Dues must be paid by October 1, 2014.

Prerequisites

The prerequisite for this course is Hospitality and Tourism.

Instructional Philosophy

Students are expected to meet all course goals and apply knowledge through real-life situations. A variety of teaching techniques such as small and large group discussion, lecture, labs, independent study, and problem-based learning activities will be used to integrate process skills such as decision-making, problem-solving, and critical and creative thinking. Laboratory experiences are essential to the course and provide students with opportunities to plan, organize, and implement learning activities, apply principles, learning processes, and practice desired skills and behavior. Students will engage in activities, experiences, and assessments that deal with applying, synthesizing, and evaluating knowledge and skills. Essay tests, laboratory work, projects and reports, products produced, project presentations, and paper-pencil test will be used to assess the student’s progress in meeting course goals.

Course Goals

The goals of the course are to:

1.  Explain growth and trends of the travel industry.

2.  Discuss cultural, environmental, and social factors that impact the travel and tourism industry.

3.  Recognize differences in language, culture, and currency exchange when planning travel for clients.

4.  Describe technology utilized for the travel and tourism industry.

5.  Determine key factors in building a clientele for a travel business.

6.  Distinguish among roles of government, public, and private sectors in domestic and international travel, including government agencies, regulations and policies, and international agreements between the United States and other agencies.

7.  Explain economic concepts as they relate to the travel and tourism industry.

8.  Determine strategies for sales promotion, merchandising, and advertising.

9.  Analyze the role and responsibilities of the travel counselor.

10.  Describe how the workplace has changed as a result of legislation.

Essential Questions

·  What do you think is the major reason for leisure travel? Why?
·  Why is it projected that the travel and tourism industry continue to grow?
·  What factors impact the travel and tourism industry?
·  What information is important when planning a travel itinerary for a client?
·  What are the career and entrepreneurial opportunities available in the travel and tourism
industry?
·  How does a travel agent build a clientele for a travel business?
·  What factors may contribute to the growth of tourism?
·  What is the purpose of government, public, and private sectors in domestic and international
travel?
·  What is the impact of economic concepts on the travel and tourism industry?
·  How do the concepts of packaging, pricing, target marketing, and distribution of products,
or goods and services, in the tourism industry?
·  What strategies for sales promotion, merchandising, and advertising are used by the travel
and tourism industry?
·  What communication techniques and media venues are used by the travel and tourism
industry to convey information to clients?
·  What are the roles and responsibilities of the travel counselor?
·  What types of products and services are offered to travelers using a travel agency?
·  Why is it important to have good organization skills in a travel and tourism industry?
·  How did September 11, 2001, change the hospitality and tourism industries?
·  What safety hazards and natural disaster emergency situations may affect client travel?
·  What safety information should be provided to a client based on his/her travel itinerary?
·  How has the workplace changed as a result of legislation?
·  How do you handle an employee or client who is accused of harassing another employee
or client?

Culminating Product

·  Scenarios

·  Research Group Projects

·  Writing Exercise

·  Travel and Tourism Handbook

·  Print Ads

Marketing Project

·  Dream travel Trip

·  Client Itineraries

·  Research Report

·  Tourist Information Booklet

Course/Program Credential(s)

Postsecondary Degree

University Degree

Academy of Travel and Tourism

Assessment Procedures

Student’s work will be evaluated as follows:

COURSE EVALUATION

Evaluation Criteria / Percentage Value
Test/Projects / 50
Participation/Class work/Labs / 20
Homework / 10
Quiz / 20
TOTAL / 100

Grading Scales

The following scale will be used in assessing the student’s knowledge and skills during the course.

90  - 100 = A

80 - 89 = B

70 - 79 = C

60 - 69 = D

Below 60 = F

Classroom Expectations

Student will be expected to abide by the following rules at all times.

1.  Be respectful of classmates and anyone who enters room 25.

2.  Be respectful of others property.

3.  Be on time and prepared to work with proper supplies.

4.  Be recognized before speaking.

5.  Do not, under any circumstance, remove items from my desk without permission.

6.  Do not sit on the tables.

7.  Students are not allowed in the living room.

8.  Electronic devices are not to be seen unless part of class assignments.

Classroom Materials

1” Three - Ring Binder/Folder

Notebook Paper (college or wide ruled)

Pencils

Pens (black or blue)

Dividers (optional)

Correction Fluid (wite – out)

Optional Materials

Markers/Colored Pencils/Crayons

Ruler

Glue/Glue Sticks

Construction Paper

TRAVEL AND TOURISM I

COURSE OUTLINE

I. INTODUCTION TO TRAVEL AND TOURISM

A. Growth and Trends of the Travel Industry

B. Factors that Impact the Travel and Tourism Industry

1. Cultural

2. Environmental

3. Social

C. Information Provided to the Travel Itinerary for Clients

1. Time Zones

2. Geographic Areas

3. Seasons

4. Climate

D. Client Needs, Wants, and Expectations

E. Factors to Consider When Planning Travel for Clients

1. Differences in Language

2. Culture

3. Currency Exchange

F. Use of Technology in the Travel and Tourism Industry

G. Career, Entrepreneurial Opportunities, and Credentialing

H. Travel and Tourism Technology

1. Tour Guides

2. Escorts

3. Group Leaders

4. Independent Travelers

I. Factors in Building Clientele

J. Types of Transportation Industries

1. Cruise

2. Surface Transportation

3. Air Transportation

II. ECONOMICS OF TRAVEL AND TOURISM

A.  Roles of Government, Public, and Private sectors in Domestic and International

Travel

  1. Government Agencies, Regulations and Policies
  2. International Agreements Between U.S. and other Countries

B.  Economic Concepts as They Relate to the Travel and Tourism Industry

1.  Advanced features of Word Processing

2.  Advanced features of Multimedia Software to Create and make Presentations Using Effective Communication Skills

III. MARKETING OF TRAVEL AND TOURISM

A.  Marketing of the Travel and Tourism Industry

1.  Packaging

2.  Pricing

3.  Target Marketing

4.  Distribution of Products and Services

B.  Strategies for Sales Promotion, Merchandising, and Advertising

C.  Communication Techniques and Media Venues for Marketing to Targeted Audiences

1.  Online Safety Precautions

IV. MANAGEMENT AND OPERATIONS OF TRAVEL AND TOURISM

A.  Role and Responsibilities of the Travel Counselor

  1. Types of Travel Providers
  2. Services Offered

B.  Organizational Skills Necessary to Operate a Travel and Tourism Business

  1. Development of Schedules
  2. Cost Comparison
  3. Distance and Time Factors

V. SAFETY AND SECURITY OF TRAVLE AND TOURISM

A. Safety Hazards and Natural Disaster Emergency Situations

VI. LEGAL ISSUES OF TRAVEL AND TOURISM

A.  Legal Issues of Travel and Tourism Impact of Legislation on the Travel and

Tourism Industry

Instructor: Ms. A. Preyear

Loachapoka High School

Room 25 FACS

School Phone (334) 705 – 6030

FACS Office (334) 528 – 8657

Email:

Planning Period 8:41 – 9:37

TRAVEL AND TOURISM I

COURSE SYLLABUS, COURSE OUTLINE &

FACS CLASSROOM MANAGEMENT PLAN

I have read the Travel and Tourism I Course Syllabus and Course Outline as outlined by Ms. Preyear. I understand everything listed in the syllabus, outline, and classroom management plan and will abide by all standards set forth in these documents during the 2014 - 2015 school year.

______

Student’s Signature Date

I have read the above items and will work to ensure that my child abides by them during the 2014 – 2015 school year.

______

Parents/Guardian Signature Date