LAUDA PRESENTS THE ENTIRE SPECTRUMOF PERFECT TEMPERATURECONTROLAT THE ANALYTICA 2018Fair appearanceoftheworldmarketleaderfortemperaturecontroltechnologyinspireswith a newbrandappearance
Lauda-Königshofen, April 10, 2018 –At thisyear'sanalytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, theworldmarketleaderfortemperaturecontroltechnologypresentsitselfforthefirst time in a newguise. The completelyredesignedtradefairappearanceisan expressionofthenew LAUDA Corporate Design. At thetradefair, thecompanyispresentingitsportfolioofmoderntemperaturecontroltechnology, includingthelatestcirculationthermostatsfromthe PRO line.
In Hall B2, Booth 502, tradevisitors will experience ›360° THE ENTIRE SPECTRUM OF PERFECT TEMPERATURE CONTROL‹ on 108 squaremeters. Underthis title, LAUDA combines all equipmentlinesfromwaterbathstoprocessthermostatsofthe Integral XT series. LAUDA presenteditscomprehensivenewbrandimage at theendof 2017, placingtheinternationallyuseddegreesignfortemperaturemeasurementwith a red-bluecolorgradient at theheartofthebrand'spresence. The confidentclaim °FAHRENHEIT. °CELSIUS. °LAUDA conveysthat LAUDA isthepartnerforprecisetemperaturecontrol.
The newbrandpresentation, which will bepresentedtothetradepublicforthefirst time at analytica 2018, was created in closecooperationwiththerenownedMunichagency Martin et Karczinski. »The newbrandimageimplementsour LAUDA missionstatement in a modern, visualform,«explainsthePresidentand CEO, Dr. Gunther Wobser. »The logo unambiguouslyhighlightsthecompany'scorecompetence - thedevelopmentof intelligent and innovative temperaturecontrolsolutionsforvirtuallyeveryapplication - andunderscoresourclaimtobetheworld'sleadingproviderofaccuratetemperaturecontrolwithliquids«, Dr. Gunther Wobsercontinues.
Professional temperaturecontrolfor a varietyofapplications
This yearspecialattention will begiventothenew PRO coolingcirculationthermostatswithcoolingcapacityupto 1.5 kW andtemperaturesfrom -90 to 200 °C. The models RP 290 E and RP 290 EC with a coolingcapacityof 0.8 kW are ideal forexternallow-temperatureapplications. The models RP 250 E and RP 250 EC offeralmostdoubledcoolingcapacitywith 1.5 kW. Typicalapplicationsincludethetestingofautomotivebatteries in electromobilityandapplications in otherareaswhere rapid temperaturechangesarerequired. The LAUDA PRO devices all have a detachablecontrolunit in theversions Base or Command Touch. The latterisequippedwith a 5.7 inchtouchscreenthatallowstouch, wipeand zoom operationevenwithgloves.
Anotherhighlightofthe LAUDA fair appearanceisthe LAUDA LOOP. The compactand versatile temperaturecontrolunitworkscompletelywithoutanyrefrigerant. The coolingcapacityof 4 to 80 °C isachievedbythecirculationthermostatusing Peltier technology. Thus, the LOOP is an energy-saving, environmentallyfriendlyadditiontothe LAUDA portfolioandthankstoitssmalldimensions, findsitsplacealmosteverywhere.
Wellpreparedforthefuture
The LAUDA Group generated total salesofaround EUR 80 million in the 2017financialyear, withLAUDA DR. R. WOBSER GMBH & CO. KG headquartered in Germanyaloneaccountingfor EUR 60 million. A total of 430 employeeswork at thelocation in Lauda-Königshofen andthetwelveforeignsubsidiaries.
Onetopicthatthefamily-ownedcompanyisintensivelyinvestigatingisdigitization. »Digitalizationischangingpeopleandworkalikeand will continuetogainmomentumwiththeestablishmentof Big Data orArtificialIntelligence,« Dr. Gunther Wobserexplains. »Wewanttoactivelyshapethe digital transformation in ourindustry. The newlyfounded LAUDA Innovation Lab, based in Silicon Valley, will supportus in thisregardas a sourceofinspirationfromtheworld'smostimportantlocationforthe IT andhigh-techindustry.« In ordertofurtheradvancedigitalizationwithinthe LAUDA Group, theheadquarters in Lauda-Königshofen created an independent digital division at thebeginningoftheyear. This seesthefamily-ownedcompanywellpreparedforthe digital transformationandtheassociatedchallenges.
About LAUDA
Weare LAUDA - The worldleader in precisetemperaturecontrol. Ourconstanttemperatureequipmentandheatingandcoolingsystemsare at theheartofmanyapplications. As a full-service providerweguaranteetheoptimumtemperature in research, productionandqualitycontrol. Wearethetrustedpartner, particularly in thefieldsofautomotive, chemical/pharmaceutical, semiconductorandlaboratory/medicalindustries. Forover 60 yearswehavebeeninspiringourcustomerswithourcompetentconsultingand innovative, environmentallyfriendlyconcepts.Every day – globally.
Picture: Bild_LAUDA_analytica_2018-18-04-03-rho.jpg
At theanalytica 2018, LAUDA will present a completelynewbrandpresenceandits extensive portfoliooftemperaturecontrolunits, includingthecompactand powerful coolingcirculationthermostatsofthe LAUDA PRO productline.
Directcontact LAUDA
MICHAEL DICKESCHEID
DirectorMarketing Communications
T + 49 (0) 9343 503-155
F + 49 (0) 9343 503-283