Kim Christian Botho Pedersen
One of a kind, Japan Country Manager

ADDRESS: Calvinsvej 22, 1. sal, 7000 Fredericia, Denmark

Mobile: + (45) 2025 9099 / SKYPE: mx2boss
Email: Web:
Linkedin:

Date of Birth: 15th Sep, 1966 / Nationality: Danish
Marital Status: Single / Driving Licence: European (Danish) Driving Licence
Language: / Japanese (native), Danish (native), English (business level)

My core competences:

  1. Japan, Japanese market, Japanese people, Japanese thinking. I have a “one of a kind” in-depth knowledge and understanding of how to do business in Japan on a practical level.
  2. Start-ups in Japan, developing, planning and implementing business plans, marketing and strategies
  3. Very strong Japan network builder gaining trust from the very first day in any industry in Japan.
  4. Unique ability to successfully combine traditional Japanese, logical Western & out of the box thinking
  5. Very analytic and ability to spot and identify key issues to address – strong problem solver.
  6. Ability to spot new business opportunities.
  7. Not afraid to try new ways and businesses which is not common for Japanese businesspersons.

Key experience

 Startups, strategic planning, sales, networking on all levels, claim handling, import export, business consulting and much more on the Japanese market.

 Went to ordinary Japanese primary school for 7 years as child, just like any other Japanese children, creating my fundamental understanding of Japanese people.

 Positions: Manager in a Japanese company, Diplomat in Japan, consultant, self-employed and more

 Industry: Food industry, building industry, furniture and interior industry, government relations, exhibition industry, media, social welfare, gardens and much more

Key skills

Absolute native Japanese language skills

 Networking and gaining trust by Japanese the very first day

 Ability to think like a Japanese and to think like a European

 Strong problem identifier and problem solving skills as well as claim handling skills

 Strategic planning, Marketing, Sales, start-ups

 Business development, analysis, developing strategies, converting ideas to business, logical thinking

 Running a Japanese office with all aspects of administration, operation etc

 IT, communication, leader

Key Achievements

Starzen Europe ApS (exporting pork from all over Europe to Japan only)

  • Handling all aspects of the office in Denmark, from sales, claim handling, business development, IT (transforming from paper based to IT based office – developing of Access Database handling export documents), transport documents, etc. Creating a company manual for all tasks at the office.
  • Visiting and instructing suppliers around Europe reg. the strict Japanese quality standards and requirements
  • Finding new suppliers in Europe, gathering market intelligence and much more.

NTC Dream Max Co. Ltd. (Japanese Importer) / Uridan A/S (Danish Manufacturer)

  • Pioneered the introduction of water free urinals to the Japanese market
  • Within one year only, managed to start up collaboration and sales to a vast number of our target customers
  • Effected installations of more than 60 high potential locations
  • Achieved installations within 17 out of 47 municipalities and found 30 sub-contracting agents across Japan

mx2 / mx2Denmark

  • Successfully established the company from scratch in Japan and Denmark
  • Successful introduction of Danish exhibition equipments in Japan
  • Managed to sell to major exhibition equipment leasing companies and many other customers
  • Introduction of technical patent to Japanese companies and contractual negotiations
  • Marketing and selling Japanese gardens in Denmark and Dubai
  • Elaborated marketing reports in Japanese (sake (for a private company) and furniture (for JETRO))
  • Elaborating business and marketing plans within furniture, food and much more

Royal Danish Embassy

  • Exceeded the consultancy bills at Royal Danish Embassy to 150% from 200 hours as targeted to 300 hours per annum. Added 20 – 25 new customers on yearly basis and facilitated collaboration btw Danish & Japanese companies on an average of 5 to 10 companies a year.

Other achievements:

For details see:

Career history

2014 Jan / Present / Business Consultant / Starzen Europe ApS
2011 Aug / Present / Business Consultant / Various Companies
2009 Oct / 2011 Aug / Owner / mx2
2009 Jun / 2011 Jun / Marketing Coordinator / The Danish Agricultural Council Tokyo Office
2005 Nov / 2008 Dec / Owner / mx2Denmark
2003 Dec / 2005 Sep / Owner / mx2
2002 Oct / 2003 Nov / Business & product development Manager and product rights owner/
NTC Dream Max Co. Ltd. Uridan
1998 Oct / 2002 Sep / Commercial Attaché / Royal Danish Embassy, Tokyo
1994 Oct / 1998 Jun / Translator, Coordinator, Driver / DSSA (Danish Social Study Association)
1987 Dec / 1990 Mar / Store Manager / Fakta (Discount supermarket)

Educational qualifications

1997 May / 1998 Jun / International Marketing and export Diploma The Danish Export Institute in Herning
(Accredited by International Marketing and Export Diploma IATTO:
1994 Sep / 1996 Jun / Japanese / Århus University, Aarhus, Denmark
1984 Aug / 1986 Jun / HH (Higher Commercial Examination) / Århus Business School, Aarhus Denmark
1974 Mar / 1981 May / Japanese primary school / Kanazu Shogakko / Chugakko, Fukui-ken Japan

Kim Christian Botho Pedersen

Mobile: + (45) 2025 9099 / SKYPE: mx2boss
Email: /
Homepage: Linkedin:

Other credentials

2011 to present / Book writing
2010 Nov / Kanji-kentei 3-kyu (Japanese / Chinese Characters Level Three)
2011 Nov / Japanese Course in “Food Hygiene Responsibility” for Restaurants
2015 Jan / Developing and suggesting a new way of election to parliament in Denmark

IT skills

  • DOS 5.0 and Windows from 3.1 to Windows 7 in Danish, Japanese and English Versions
  • MS Office from 2.0 to 2013 in Danish, English and Japanese versions
  • Building complex relationship databases in MS-Access for handling export documents
  • Knowledge about Image Processing, Adobe Illustrator and other software
  • Development of own software for language studies (Language HSP 3.2)
  • Building homepages in different applications (Html text, Front Page, CMS systems, Expression Web)
  • SEO, web shops
  • Super user, problem solver, staff educator, responsible for hardware and software purchasing and trouble shootings
  • Other office related IT systems, accounting systems etc.

References available on request or by visiting

Kim Christian Botho Pedersen

Mobile: + (45) 2025 9099 / SKYPE: mx2boss
Email: /
Homepage: Linkedin: