JOB DESCRIPTION

  1. JOB DETAILS

Job Title: Marketing Manager
Directorate: National Office
  1. JOB PURPOSE
To develop the VSS brand, and implement a marketing strategy to underpin and help deliver the charity’s strategic objectives.
  1. SCOPE OF THE ROLE
To work with and support the Senior Management team to develop and deliver the VSS brand, creating a strong and coherent narrative and message that is meaningful and relevant to our audiences.
The Marketing Manager will market VSS and retain, engage and recruit online supporters and donors.
  1. JOB RESPONSIBILITIES AND KEY RESULT AREAS
  • Raise the profile of the charity through all platforms including mass media so that we reach more people affected by crime who recognise VSS as a source of support.
  • Deliver a programme of stakeholder communications and coordinate internal communications across the charity.
  • Responsible for the collaborative development and implementation of external communications and marketing plans and strategies.
  • Develop communications for VSS services; including fundraising, information and campaigns in conjunction with the Campaigns and Community Engagement Manager.
  • Oversee the recruitment, retention, conversion and development of new range of VSS supporters using digital media.
  • Develop strategies and programmes to increase conversion and engagement of stakeholders and supporters across all platforms with a view to enhancing levels of support in conjunction with the Campaigns and Community Engagement Manager.
  • Maintain strategic oversight of our internal and external messaging and plan communications in conjunction with colleagues.
  • Develop engaging stories and content ensuring consistency and integration across multiple channels and platforms.
  • Ensure that all VSS’s digital marketing is designed to make optimum use of the very best and recent information on customer behaviour, response patterns, value and socio-demographics, as well as historic campaign results analysis and external market information.
  • Analyse and regularly report on marketing performance against an agreed set of Key Performance Indicators.
  • Plan, coordinate and manage the design, content and production of corporate marketing and communications.
  • Develop and manage the media & PR function in ways to make the charity more relevant, appealing and accessible.

The post holder may be required to travel across local areas to attend meetings and occasional out of hours work may be required.
  1. COMMUNICATIONS
Internal: CEO, Senior Staff, Regional Teams, HQ staff, Executive Board
External: Professionals and other agencies, general public, third party organsiations, corporate agencies, Victims and Witnesses of crime.
  1. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE AND SKILLS (COMPETENCIES)
  • Technical and Professional Knowledge
  • Graduate level or equivalent experience within marketing/digital marketing.
  • Extensive experience of brand development and strategic marketing experience across marketing platforms.
  • Extensive experience of raising the profile and reach of an organisation through integrated campaigning on a range of platforms.
  • Knowledge and experience of broadcast, radio, print and digital media.
  • Experience of delivering effective training and presentations.
  • Experience of project managing small-large scale programmes.
  • Experience of commissioning external agencies and freelance staff.
  • Strategic vision and awareness
  • Leadership and management
  • Planning and Quality management
  • Innovation and problem solving
  • Team work
  • Customer focus
  • Communication and interpersonal effectiveness