Analysis Summary
IT Strategy and SWOT Analysis
Sydney Office
Project Code:4P- IT06
file = 4phones_it_strategy.doc
David Blair
1.0
1 July
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Copyright of this document is the property of 4Phones.
Major Business Strategies
Mission and Vision
Our vision
4phones – The smart and easy connection alternative.
Our mission
To develop, design and deliver great communications solutions to every customer.
The 3 major business strategies/goals of 4phones are:
- Increase profits
- Increase sustainable revenues
- Increase the number of franchisees from 20 to 30.
The 2 minor business strategies/goals of 4phones are:
- Expand into states in Australia within the next year
- Expand in to overseas markets within 3 years
Strategic plan
- “Our strategic plan is to expand the 4phones business every year for the next decade. We will do this by outmanoeuvring our competitors by innovation, service and attention to detail.
The 4phones plan is to aggressively target high profit areas, however we will always maintain our respect for the customer”.
Our values
We value our customers and business partners and will provide them with the highest possible service. We treat everyone with respect and do our best to respond to all request in a timely and effective manner.
Excellent Service
Respect the customer
Integrity
Responsibility
Honesty
Environmental Analysis
An environmental analysis for 4phones may have yielded the following SWOT elements:
Internal Environment
Strength
Excellent service
Motivated and skilled staff
Aggressive marketing campaigns
Surplus of funds
Weakness
Inefficiencies in economies of scale
Small customer base
Opportunities
Easy to modify business to change direction (if technology or business environment changes)
Staff on flexible work arrangements (can control costs easily)
Threats
Key technical staff being ‘scalped’ by other companies
External Environment
Strengths
Leased assets (in changing environment)
Strong local backing
Weakness
Low profit margin
Transient customer base
Aggressive competitors
Opportunities
Increase customer base
Recapture customers who moved to other providers
Wireless technology
New technology devices (VOIP) and PDA’s
Threats
Changes in Government laws
Possible further privatisation of government owned assets
Market open to new overseas competition
Large multinational competitors offering lower priced services to monopolise marketplace.
Dramatic changes in technology
Technology has major security breaches
Performance Targets
To increase the number of franchisees
To match the pricing policies of competitors
To provide higher level service to customers
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