INTRODUCTION TO BUSINESS
Instructor:Nancy Maloney-Mercado, Professional Development Professor
Phone:408-741-2045 x3578
or on Canvas for 051.
Required Course Text is MBusiness by Ferrell/Hirt/FerrellFifth Edition,ISBN: 9781259695063 for e-book with Connect for $115 or ISBN: 9781259896804 for printed text with connect at $122. Study all the required chapters by the final date, independent of the lecture pace. The above schedule is your approximate reading. weekly assignments, and test schedule. You can read and study ahead of the schedule. Assigned video cases will be listed in the Weekly Assignments.. Schedule continues on pages 2-3. Schedule could be subject to change if needed.
Class meets only online beginning August 29, 2016
Reading/Homework Assignments; all assignments are due the next class session. / Reading/Homework Assignment: all assignments are due next class session.
WEEK 1 READ CHAPTER 1; answer in writing all Boxed LText questions (found in back of textbook. Also answer the author’s quiz, which is found under Week 1, Chapter 1:
GO TO THE WEEK 1 SECTION AND FILL IN THE OUTLINE icon. Outline’s filled in earn bonus points. Send ALL L answers and quiz answers , and outline fill ins (if you choose to do outlines) as a unit . These are to be handed in Week 1 Drop Box. There is a lecture for this chapter, and a video case. / WEEK 5: Test on Chapters 1, 2, 3, and 4. Test will shut down at 11:00 p.m. on Sunday of this week. It is a timed test so begin the test by 9:00 p.m. on Sunday.
Also READ CHAPTER 5 and answer L questions for Chapter 5, and fill in answers to outline for Chapter 5 to earn the bonus points. Chapter 5 deals with Small Business and Franchises and is an easy chapter to understand. Video case to be announced.
WEEK 2: READ CHAPTER 2: answer in writing all Boxed L Text Questions and author’s quiz for Chapter 2. {Place your answers as a unit for L’s and Quiz ( along with outline fill ins) in the Drop Box for Week 2. Answer three questions following the NCAA case. Video case / WEEK 6: READ CHAPTER 6, answer in writing all boxed L questions, quiz for Chapter 6, and fill ins or the outline to Chapter 6. This is an important chapter on Management. Video case.
WEEK 3: READ CHAPTER 3; answer in writing all Boxed L questions 3., and your fill ins for the outline to Chapter 3. Place your answers and fill ins as a unit in the Drop Box for Week 3. Two video cases.. / WEEK 7: READ CHAPTER 7, answer in writing all boxed L questions, and fill ins for the outline for Chapter 7. This chapter deals with the organizational structure of management. Video case
WEEK 4: READ CHAPTER 4, answerall Boxed L questions, and fill in responses to outline for Chapter 4. Place your answers as a unit in the Drop Box for Week 4.
Test will be next week ON CHAPTERS 1, 2, 3, and 4. Going over the terms for the four chapters and reviewing your outlines is the best way to study for the test. Video case.
View Video 1-4 Part 1; do quiz for Part 1. / WEEK 8: READ CHAPTERS 8 AND 10.
Answer in writing all QUESTIONS FOR THESE TWO CHAPTERS UNDER TAKEHOME TESTS.forChapter 8, and
10. Hand in a topic that you will be researching and handing in Week 14. Video case Part 2; answer video discussion questions.
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051 INTRODUCTION TO BUSINESS—Continued
Reading/Homework assignments; all assignments are due the next class session / Reading/Homework assignments; all assignments are due the next class sessionWEEK 9: READ CHAPTER 9; HANDIN L ANSWERS FOR CHAPTER 0 AND OUTLINE FOR CHAPTER 9; TEST NEXT WEEK ON CHAPTERS 5, 6, 7,AND 9.
Video case. / WEEK 13: This is a timed test on Chapters 11 and 12. Do the take-home tests for Week 13, Chapter 13 and 14. Answer these two tests in the takehome test section. Your report on the business project is due next week for grading. Remember your report is worth 100 points toward your total course grade. Report Power Point Presentation is worth 100 points toward your total course grade
WEEK 10 : Multiple choice/timed test on chapters 5, 6, 7, and 9. Video case Part 3 and answer Video discussion questions. Do this before taking the test; it is a good review for Chapters 7 and 9. / WEEK 14: Read Chapter 16, answer all L questions and outline fill in for this chapter is mandatory. Hand in your report for grading. Remember your report is worth 100 pts. your PowerPoint slides, on most important parts of your report, is also due and worth 100 pts. Test next week on Chapter 16; this is your final test.
WEEK 11: READ CHAPTER 11; answer in writing all Boxed L questions, and outline fill in for Chapter 11. Place all answers and fill ins as a unit in Drop Box for Week 11. This is a very important Chapter as it deals with customer-driven marketing. Research two companies and tell how they excel in one area of the marketing mix. Place your company answers in the Discussion icon. Video Part 4. / WEEK 15: TAKE TEST ON CHAPTER 16; IT IS MULTIPLE/CHOICE. THIS IS CONIDERED YOUR FINAL along with your viewing the Video for Part 6 and answering questions following Part 6.
WEEK 12: READ CHAPTER 12: answer in writing all Boxed L questions, , and outline fill in for Chapter 12. Place all answers and fill ins as a unit in Drop Box for Week 12. Another very important chapter that deals with marketing strategies. See video Part 5 . Place answers in discussion questions. Test next week on chapters 11 and 12 / NOTE POINTS TO EARN: TEST 1=100 PTS., TEST 2 = 100 PTS., TEST 3 = 75 PTS., TEST 4 = 25 PTS., REPORT = 100 PTS. POWERPOINT= 100 PTS. FIVE TAKE-HOME TESTS = 100 PTS., HOMEWORK ASSIGNMENTS = 150 PTS., BONUS PTS FOR OUTLINE FILL INS., POSSIBLE 75 PTS., DISCUSSION QUESTIONS=100 PTS.
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Continued….
BUSINESS 051 STUDENT LEARNING OUTCOMES;
1. Outcome: Describe the introductory business concepts and apply this understanding in researching and analyzing a contemporary business issue.
Assessment: Final Project
2. Outcome: Evaluates the constantly changing environment of business opportunities and threats.
Assessment: Examinations
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