Media Advisory
INSERT YOUR ORGANIZATION / SCHOOL and National Geographic Kids Magazine
Set Out to Break TWO Guinness World Records® Titles for Running AND Recycling
Local INSERT NAME OF ORGANIZATION / SCHOOL in
INSERT NAME OF TOWN to hold run and/or shoe collection
WHAT: YOUR TOWN-based YOUR ORGANIZATION / SCHOOL will help National Geographic Kids magazine set TWO Guinness World Records® titles: Most people to run 100 meters in 24 hours AND the longest chain of shoes. (They’ll be recycled into athletic surfaces). To break the record, more than 5,000 people worldwide need to run 100 meters between noon ET October 26, 2012, and noon ET October 27, 2012, and more than 25,000 shoes will need to be collected and sent to National Geographic Society headquarters by November 9, 2012. Visit kids.nationalgeographic.com/run-for-the-planet/ for official rules, additional locations, and other information.
The initiative—called Run for the Planet—inspires kids and families to do something good for their health and the environment. Run for the Planet supports First Lady Michelle Obama’s Let’s Move! campaign, which encourages people to get healthy and active.
National Geographic Kids magazine encourages kids and families to get teams, classmates, organizations and communities to join them in setting the magazine’s sixth and seventh Guinness World Records. People can also take a pledge to run on the National Geographic Kids website. kids.nationalgeographic.com/run-for-the-planet/
Other supporters include National Geographic Education; Healthy Kids Fun Run / Marine Corps Marathon*; Macerich Malls; Kids Run the Nation; National Recreation and Park Association; Let’s Move in School, an American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) initiative; Girls on the Run International; The Life is good Playmakers; and NIH's We Can! (Ways to Enhance Children’s Activity & Nutrition)®.
WHO: Group of INSERT NUMBER runners will participate in the challenge by running 100 meters.
WHEN: Day, October 26 or 27, 2012, TIME
WHERE: INSERT SPECIFIC LOCATION.
ADDRESS.
NOTE: Insert any special directions or parking instructions.
CONTACT: Your name
Your phone number
Your e-mail
* No federal or Marine Corps endorsement implied.
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