in companySECOND EDITIONPre-intermediate

Unit 18

headwordpronunciationtranslation/notesexample sentence

access (n)
access to sth / /'ækses/
/'ækses tuː ˌsʌmƟɪɳ/ / Online medical resources will help solve healthcare problems such as poor customer service and lack of access to medical care.
access (v) / /'ækses/ / To access a network you have to obtain a user name and password from the administrator.
administrator (n) / /æd'mɪnɪˌstreɪtə/ / The administrator can change your password if you are worried about security.
after-sales (adj)
after-sales service / /ɑːftə'seɪlz/
/ɑːftəˌseɪlz 'sзːvɪs/ / After-sales service is still a negative factor.
bankrupt (adj)
go bankrupt / /'bæɳkrʌpt/
/gəʊ 'bæɳkrʌpt/ / Our main competitor has gonebankrupt.
benefit from sth (phr v) / /'benəfɪt frəm ˌsʌmƟɪɳ/ / eBay has a voting system which means that potential buyers benefit from the experience of previous customers.
blogger (n) / /'blɒgə/ / Paul Bradley and Johan Webb are both well-known commentators and bloggers on business and online technology.
brainstorm (v) / /'breɪnstɔːm/ / The group was asked to brainstorm a solution to the communication problems.
business (n)
do business / /'bɪznəs/
/duː 'bɪznəs/ / Reduced costs mean that it is worth doing business online for both buyer and seller.
click on sth (phr v) / /'klɪk ən ˌsʌmƟɪɳ / / I clicked on the button but nothing happened.
collaborate with sb (phr) / /kə'læbəreɪt wɪƟ ˌsʌmbədi/ / People will become more creative and will collaborate with others.
commentator (n) / /'kɒmenˌteɪtə/ / Paul Bradley and Johan Webb are both well-known commentators and bloggers on business and online technology.
commission (n)
take a commission / /kə'mɪʃən/
/ˌteɪk ə kə'mɪʃən/ / eBay works as a market place for others and takes a commission.
communication (n) / /kəˌmjuːnɪ'keɪʃən/ / Communication is faster by e-mail.
compare (v) / /kəm'peə/ / You can compare the products and prices of different shops without leaving home.
competitive (adj) / /kəm'petɪtɪv/ / Online prices are more competitive.
competitor (n) / /kəm'petɪtə/ / Our main competitor has gone bankrupt.
convenience (n) / /kən'viːnjəns/ / The benefits of e-shopping for the customer are convenience and lower prices.
costs (n pl) / /kɒsts/ / The only limitation to e-commerce is when transport and delivery costs get too high to make it viable.
crash (v) / /kræʃ/ / The system crashed in the middle of downloading the book.
customer service (n) / /ˌkʌstəmə 'sзːvɪs/ / Online medical resources will help solve healthcare problems such as poor customer service and lack of access to medical care.
cut (n)
take a cut / /kʌt/
/ˌteɪk ə 'kʌt/ / There's no wholesaler in the middle taking a cut.
delivery (n) / /dɪ'lɪvəri/ / Online shops are open all the time and provide delivery to your doorstep.
details (n pl) / /'diːteɪlz/ / I completed the form with the endless details requested, including my e-mail address.
digital (adj)
(opposite = analogue) / /'dɪʤɪtəl/ / People should be allowed to share digital products like music and films.
double (v) / /'dʌbəl/ / Online sales have doubled annually over the last five years.
download (n)
(opposite = upload) / /'daʊnləʊd/ / They charged sixty euros for the download.
download (v)
(opposite = upload) / /daʊn'ləʊd/ / I heard about a book you could download from a website before it was published.
drawback (n) / /'drɔːbæk/ / There are drawbacks to e-commerce as well.
ecological (adj) / /ˌiːke'lɒʤɪkəl/ / Computing devices in cars will make them safer and more ecological.
e-commerce (n) / /iː'kɒmзːs/ / E-commerce will almost certainly become the normal way to buy and trade in a fairly wide range of goods.
economy (n) / /iː'kɒnəmi/ / This year the economy will grow by 3%.
e-mail address (n) / /'iːmeɪl əˌdres/ / I completed the form with the endless details requested, including my e-mail address.
enter (v) / /'entə/ / I entered my credit card number because they promised that there was no security risk.
e-shopper (n) / /iː'ʃɒpə/ / Four in ten retired people are regular e-shoppers.
experience (n) / /ɪk'spɪərɪəns/ / eBay has a voting system which means that potential buyers benefit from the experience of previous customers.
factor (n) / /'fæktə/ / After-sales service is still a negative factor.
focus group (n) / /'fəʊkəs gruːp/ / The focus group produced some interesting marketing data.
generic (adj) / /ʤə'nerɪk/ / People are more comfortable buying generic products like DVDs and books.
golden handshake (n) / /'gəʊldən ˌhændʃeɪk/ / The managing director retired with a massive golden handshake.
growth (n) / /grəʊƟ/ / The fear of identity theft is slowing down the growth of e-commerce.
guarantee (n) / /gærən'tiː/ / The success of eBay is that the payment system offers guarantees and security.
household name (n) / /'haʊshəʊld ˌneɪm/ / Amazon, eBay and PayPal are household names.
identity theft (n) / /aɪ'dentəti ˌƟeft/ / The fear of identity theft is slowing down the growth of e-commerce.
the Internet (n)
over the Internet / /ə 'ɪntənet/
/ˌəʊvə ə 'ɪntənet/ / Using the Internet is the preferred hobby of pensioners.
You can't pay cash over the Internet.
the big issue (n) / /ə bɪg 'ɪʃuː/ / Security is still the big issue in people's minds.
limitation (n) / /ˌlɪmɪ'teɪʃən/ / The only limitation to e-commerce is when transport and delivery costs get too high to make it viable.
manufacturer (n) / /mænjuː'fækʧərə/ / On the plus side the seller can deal directly with the manufacturer.
marketing (n) / /'mɑːkɪtɪɳ/ / The focus group produced some interesting marketing data.
market place (n) / /'mɑːkɪt ˌpleɪs/ / eBay works as a market place for others and takes a commission.
message (n) / /'mesɪʤ/ / A message came up which said "Download suspended due to network overload."
motivation (n) / /ˌməʊtɪ'veɪʃən/ / The company's recent successes have improved staff motivation.
network (n)
social network / /'netwзːk/
/'səʊʃəl ˌnetwзːk/ / To access a network you have to obtain a user name and password from the administrator.
The size of people's social networks will grow.
obsolete (adj) / /'ɒbsəliːt/ / I don't think the keyboard will become obsolete.
online (adj)
(opposite = offline) / /'ɒnlaɪn/ / Online sales have doubled annually over the last five years.
online (adv)
(opposite = offline) / /ɒn'laɪn/ / Reduced costs mean that it is worth doing business online for both buyer and seller.
overload (n) / /'əʊvələʊd/ / A message came up which said "Download suspended due to network overload."
password (n) / /'pɑːswзːd/ / To access a network you have to obtain a user name and password from the administrator.
peer-to-peer network (n) / /ˌpɪətəpɪə 'netwзːk/ / Internet users will distribute digital products freely through anonymous peer-to-peer networks.
pensioner (n) / /'penʃənə/ / Britain's pensioners have become a generation of silver surfers.
perishable goods (n pl) / /'perɪʃəbəl ˌgʊdz/ / The Internet is not suitable for buying perishable goods.
plus (n)
on the plus side ... / /plʌs/
/ɒn ə 'plʌs saɪd/ / On the plus side the seller can deal directly with the manufacturer.
practice (n)
put sth into practice / /'præktɪs/
/pʊt ˌsʌmƟɪɳ ɪntə 'præktɪs/ / I've been trying to put my good ideas into practice.
premises (n pl) / /'premɪsəz/ / There is no need for online shops to have physical premises.
productivity (n) / /ˌprɒdʌk'tɪvəti/ / The company has increased its productivity by 20% over the last two years.
profit (n)
make a good profit / /'prɒfɪt/
/meɪk ə gʊd 'prɒfɪt/ / A high turnover is one thing, but making good profits is another.
qualifications (n pl) / /ˌkwɒlɪfɪ'keɪʃənz/ / Having the right qualifications for a job is useful, but experience is even more important.
recession (n) / /rɪ'seʃən/ / This country has already been in a recession for months.
recover (v) / /rɪ'kʌvə/ / The economy should recover by next year.
retire (v) / /rɪ'taɪə/ / The managing director retired with a massive golden handshake.
retired (adj) / /rɪ'taɪəd/ / Four in ten retired people are regular e-shoppers.
return (v)
return goods / /rɪ'tзːn/
/rɪ'tзːn gʊdz/ / Returning goods which you have bought online is not easy.
risk (n)
take the risk / /rɪsk/
/teɪk ə 'rɪsk/ / For the customer the price difference has to make it worth taking the risk.
runup (phr v)
run up a bill / /rʌn/
/ˌrʌn ʌp ə 'bɪl/ / His children have run up a bill of over $300 dollars by surfing the Internet all day.
security (n)
security risk / /sɪ'kjʊərəti/
/sɪ'kjʊərəti ˌrɪsk/ / Security is still the big issue in people's minds.
I entered my credit card number because they promised that there was no security risk.
share (v) / /'ʃeə/ / People should be allowed to share digital products like music and films.
silver surfer (n) / /ˌsɪlvə 'sзːfə/ / Britain's pensioners have become a generation of silver surfers.
snail mail (n) / /'sneɪl meɪl/ / Snail mail is an expression meaning letters that are sent by post.
surf (v)
surf the Internet / /sзːf/
/'sзːf ə ˌɪntənet/ / His children have run up a bill of over $300 dollars by surfing the Internet all day.
surveillance (n) / /sзː'veɪləns/ / You don't need to worry about government surveillance if you haven't done anything wrong.
technology (n) / /tek'nɒləʤi/ / Paul Bradley and Johan Webb are both well-known commentators and bloggers on business and online technology.
tele-work (n) / /'telɪwзːk/ / Tele-work will grow and the barriers between work and leisure will be less clear.
time (n)
in real time / /taɪm/
/ɪn ˌrɪəl 'taɪm/ / Stock information is updated in real time.
transaction (n)
conduct a transaction / /træn'zækʃən/
/kənˌdʌkt ə træn'zækʃən/ / Very small or very large transactions tend not to be conducted online.
turnover (n) / /'tзːnəʊvə/ / A high turnover is one thing, but making good profits is another.
update (v) / /ʌp'deɪt/ / Stock information is updated in real time.
user (n)
user name / /'juːzə/
/'juːzə neɪm/ / Internet users will distribute digital products freely through anonymous peer-to-peer networks.
To access a network you have to obtain a user name and password from the administrator.
viable (adj) / /'vaɪəbəl/ / The only limitation to e-commerce is when transport and delivery costs get too high to make it viable.
virtual (adj) / /'vзːtjʊəl/ / In the future, students may spend part of their school days in virtual classes.
voting (n) / /'vəʊtɪɳ/ / eBay has a voting system which means that potential buyers benefit from the experience of previous customers.
webpage (n) / /'webpeɪʤ/ / Many people order from their local supermarket via a webpage.
website (n) / /'websaɪt/ / I heard about a book you could download from a website before it was published.
wholesaler (n) / /'həʊlseɪlə/ / There's no wholesaler in the middle taking a cut.

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