Gilded Age CEO Assignment

During the Gilded Age America expanded in many different ways. With the growing number of immigrants coming into country our cities were growing out of control. Many individuals took this as an opportunity to create or improve upon products.

Part 1 (20 points)

Invention Proposal

You must create a proposal for your invention. Included in your proposal should be the following information:

*A description of your product, and what it does.

*An estimated cost to produce

*An estimated selling price

*Materials that are needed to produce your invention

*Types of employees needed to run your company (educated vs non-educated).

Part 2 (20 points)

Vertical and Horizontal Integration

Your company in doing well and you want to expand further through vertical and horizontal integration. Draw an example of both types of integration for your invention. Both examples need to be diagramed with 4 empty boxes to go along with your invention centered in the graph.

*Honors-You must write a paragraph explaining the benefits of your integration and how it will effect your invention. Think about price changes in production or sale and explain how this will effect your invention.

Part 3 (20 points)

Gospel of You

In this time period many of the richest most powerful industrialists also believed in giving away large sums of their money. With the success of your product you have made billions of dollars. In this section:

  1. Write a paragraph telling to whom you would donate your money and explain why. Include what you would want from the donation. (building named after you, a prize/scholarship given, a spot on the board of trustees …)
  1. Write a fake newspaper article regarding one of your donations. Include quotes from you and some of the benefactors that will be receiving the funds. This article should be ½ page in length.

Part 4 (20 points)

Worker Relations

During the Guided Age and today, business leaders have to deal with employees going on strike. Your employees have now decided to go on strike! You are to:

  1. Create a poster that your employees have been putting up around the factory encouraging them to unionize and strike. Include in your poster a name for the union, a slogan, and several reasons why they should go on strike.
  1. Create a bargaining session between you and the union leader to reach an agreement to get your employees back to work.
  1. Write a fake newspaper article explaining why the strike happened, and how the strike was ended. Again, include quotes from you, and the union leader. This article should be ½ page in length. .

Part 5 (20 points)

Advertisement

The final part of your invention is to be able to mass market your product. You will create an advertisement for your invention. You must include: (be creative)

  1. The name of your product
  2. Create a slogan for your product
  3. The cost of your product
  4. A brief explanation of your product (convince the reader why they should buy your item)
  5. Anything else to increase the sales of your product