George Robert Kotalik

Dear Hiring Manager,

Yes, normally I might not get on your radar screen, but here is an opportunity for you to help rescueme, an endangered creative species from the unimaginable nightmarish horrors of a… Donald Trump Presidency!

I’m launching a“Save the George!”campaign.

I’ll work for food, wash your car, walk your dog, or date your Aunt Agnes…anything!

Before you say no, think of every creepy dystopian movie that you’ve ever seen, multiply those by ten, and that is the Trumpian torture chamber I want to avoid.

And, all new earnings will be destined for my passage on a tramp steamer to Bora Bora.

Happy to (escape) chat and may be reached at

C’mon, “Save the George!”…

from Trumpzilla, the Trumpenstein Monster,and ultimate Trumpageddon ©.

Sincerely,

George R. Kotalik

Potential DysTrumpianSurvivor©

GEORGE ROBERT KOTALIK, WI, 262-235-4113,

STRATEGY DIRECTOR / COPY - CONTENT DIRECTOR / DESIGN DIRECTOR

+Business-focused strategic - creative - technical leadership developing pivotal brand - marketing - digital campaigns for F100 companies across diverse touch-points, industries and product categories.

+Pivotal driver in building iconic $B brands and in generating $B sales.

+Lead - Manage creative vision, design, copy - content, technical teams,operations, finance, quality, production, and total development omnimedia digital - brand - marketing - advertising initiatives.

+Originate inventive and interconnected retail - marketing - digital - social strategies and initiatives.

EXPERIENCE / F100-1000 / FMCG, CPG, B2B, B2C, B2B2C, B2C2B

PowerPOD Interactive® / Digital - eMarketing Idea Lab / WI

ECD / Design Director / Pathfinder / Brand - Marketing - Digital Strategy/ 2009 – Present

Inspire - Lead teams, ideation, quality, and creative development of all multimedia initiatives.

Own - Create exciting profit-based Digital - Social - Mobileexpansion ideas and methods via reporting - critiquing - mentoring of multidisciplinary creative design, copy,ID, IT, UX, video and Webteams.

Key accomplishments and contributions:

Pathfinder and visionary brand - marketing - digital leader in creation of original andhighly aggressive new integrated, interactive, mobile, app,research,and retail data capture solutions.
Providing Creative Direction, visionary brand - marketing - digital leadership, copywriting and content strategy across a broad range of interactive projects, including responsive web design, online advertising and video plus, SEO, social, mobile, app, and game concepting.
Lead - Own strategy - design - development of < first-to-market > of ISM / Interactive - Social Marketing and IRT / Interactive Research Technology -- recognized as a breakthrough to drive retail engagement, build individualized niche targeted and personal / human contact relationships to increase customer satisfaction and maximize client profits.

Business Advancement Tactics – Full-service Marketing– Digital Agency / WI

ECD / Director of Creative / Brand - Marketing - Digital / Founding Partner/ 1994 - 2009

Natural communicator - innovator - influencer providing in-house / contract Creative Direction and Digital - Brand - Marketing leadership direct to F100-1000 corporations and advertisingagency clients.

Team-focused persona providing artistic vision, technical expertise, inspiration and thought leadership to 25-30 combined internal and client marketing, copy, art, design, production, UX, and digital teams.

Key accomplishments and contributions:

Created - Orchestrated high-yield communications strategies, ground-breaking digital ideas and vibrant cutting-edgeB2B B2C multimedia programs consistently exceeding $MMgoals.
Blazed the trail from big picture vision through key strategic insights to flawless execution.
Define - Sculpt integrated strategies achieving aggressive brand leadership and targeted goals.
Increased profits - saving clients and agencies 10% - 25% in costs via streamlining operation methods, building new expanded supplier networks, and adroit vendor negotiations.
Authored - Led B2B .com brand launch and transformative Digital - UX design and content.
Initiated - Led innovative real-time online Physician Health Tutorials and Education Channel campaigns exploding new lead generation and fresh direct-to-youth boomlet markets.
USA Strategy - Leadership - Creation of multi-prong brand - digital - social strategies to build credibility and accelerate big-box trial of new < antiviral > F100 consumer product launch.
Powered CPG brand to $MM sales and icon status via <first-to-market> digital innovations; Build-Your-Own-Product lead generating website, code-in secure dealer communications nexus, and interactive Social Marketing Traveling Seminar Truck.

PG2 / GEORGE ROBERT KOTALIK

Vision (IMC) Integrated Marketing Communications / Chicago / IL

Creative Director / Brand - Marketing - Advertising / 1991 - 1994

Energized - Mentored 25 - 30 disciplined internal marketing, research, media, creative art and copy, film – video and print production staff plus, external brand agency partner teamsin the generation of ground-breaking B2B B2C programsof the highest caliber, on strategy, on budget, on schedule.

Key accomplishments and contributions:

Garnered new revenue by building ad agency partnerships and joint-ventured projects.
Inspired teams to push boundaries in creative problem solving winning $MM accounts.
Created - Penned - Directed first and highly successful F100 CPG Cooking Show pilot.
Led - Authored - Managed total adroit brand - marketing of new CPG product launch, packaging, and go-to-market strategies capturing 800 retail chain accounts in 6 months.

Catapulted new paint product to $5MM in sales and full chain distribution via dynamic brand strategy, packaging, and leveraging new chemistry technology in TV advertising.

Independent Creative Consultant / Special Project Work / IL - WI

Creative Director / Copywriting, Design, and Art Direction Leadership / 1988 - 1990

Strategic and Creative Brand - Marketing Direction and Development, Marketing Analysis, Business Planning and Expansion Strategies, Project and Account Management.

Key accomplishments and contributions:

Projects included: McDonald’s, Ohio Art, State Farm, Principal Financial plus others.
Identified, analyzed, and creatively solved complicated strategic marketing, competitive, go-to-market, retail, sales, brand image, new product and business development issues.
Led - Directed development of smart and compelling B2B B2C integrated marketing communications, brand strategy - image development, print and TV advertising design.
Provided proficient and hand’s-on creative - project management, copywriting, scripting, art direction and graphic design direct to corporations, advertising and brand agencies.

F100-1000 - FMCG - CPG - B2C - B2B - B2B2C - B2C2B Experience / Partial List:

AT&T, Abbott Labs, Alberto - Culver, Anchor Foods / Poppers, Andes Candies, Anheuser-Busch, Associates Financial Group, Banta Healthcare, Baxter Medical, Brach’s, Buckeye Technologies, Coleman, Eli Lilly, Famous Footwear, First Chicago Bank, General Mills, Hartmarx Clothing, Head Tennis, Helene Curtis, Kellogg’s, Kimberly-Clark, Kraft Foods, McDonald’s, McDonnell-Douglas, Mercury Marine, Miglin Cosmetics, Miller Brewing, Motorola, Naturalizer Shoes, Northwestern Hospital, Parker Automotive, Procter & Gamble, Purina, Quaker Oats, Radio Flyer, Rawlings Sports, Santa Fe Railroad, S.C. Johnson, Sears, Shure Electronics, Snapple, SPSS, State Farm, Steelcase Furniture, Toblerone Chocolate, Unilever / Good Humor, Wilson Sports, Wrigley’s, and others.

Advertising - Brand Agency Work - Consulting Experience / Partial List:

Albert J. Rosenthal FSR, BBDO, Business Advancement Tactics, D’Arcy MacManus Masius, DDB Worldwide, Euro RSCG, FCB, Garfield - Linn Advertising, J. Walter Thompson, Leo Burnett, Lou Beres Advertising, Stern Walters - Chicago, Vision IMC, Y&R, and others.

Category Experience / Partial List:

Advertising, Audio, Automotive, Back Packs, Banking, Camping, Candy, Cereal,Communications, Confections, Construction, Consumer Package Goods, Dairy Foods, Electronics, Fashion, Fast Food, Finance, Fresh Foods, Frozen Foods, Furniture, Games, Hair Care, Health Care, Hospitality, Ice Cream, Information Technology, Insurance, Lawn and Garden, Lighting, Manufacturing, Marine, Medical, Outdoor, Packaging, Paint, Paper, Perfume, Pet Foods, Power Tools, Publishing, Restaurant, Retail, Shoes, Snacks, Soft Goods, Software, Sporting Goods, Transportation, and others.

PG3 / GEORGE ROBERT KOTALIK

Functionsand Responsibilities / Partial list:

Inspire - Influence - Mentor - Monitor ACD / direct reports, staff, virtual teams, vendors,and insure all programs are of the highest caliber, on strategy, on budget, and on schedule.
Liaise at C-levels and with internal stakeholders, oversee team / account consultations and presentations, proper integration of brand - marketing - digital strategies, talking point accuracy, rationales, visualizations, and creative excellence in supporting targeted goals.
Coach - Train - Coordinate agile multi-disciplinary teams, define budgets, rolls, and tactics.
Direct - Monitor proper team deployment to ensure successful client project delivery.
Partner with creatives, developers, photographers, stylists, etc. to ensure product excellence.
Collaborate - Leadcombined client - account - technical teams in strategic marketing - digital road maps, business goals, customer touch-points,product execution and delivery.
Lead creative teams, collaboration, constructive feedback, staff reviews and promotions.
Lead - Set Creative POV for all multimedia digital - brand - marketing communications.
Lead all strategy and development for multiple projects on multiple lines of business.
Lead agency - client < Improv Idea Sessions > to share insights and develop new solutions.
Lead, nurture,and reinforce performances of team/individuals in goal accomplishments.
Lead - Own discovery - design of profit-based digital, social, and mobile connectivity systems.
Lead - Energize teams in new business strategies and client presentation development.
Lead- Coordinatecogent creative briefs (e.g., plans, presentations, digital, marketing, branding, advertising, promotion, etc.)to drive trial, traffic, brand loyalty, and repeat sales.
Provide confident and expert cross-functional thought leadership encompassing brand - marketing, advertising, PR, communications, promotion, digital development, etc.
Provide creative - technical expertise in development of large complex client programs.
Provide comprehensive direction - project management on all brand identity components.
Provide clear communications, mentoring, critiquing and regular feedback to all teams.
Provide value-added management; Error reduction, streamlining, and creative clinics.
Provide strong hand’s-on writing and design to articulate digital - marketing strategies.
Provide team-focused persona, energetic leadership and outside-the-box approaches to all producers in driving commercialization, brand - market expansion, and revenue growth.
Provide future vision, passion, enthusiasm, optimism, and inspiration to peers and staff.
Proactively build camaraderie and create an energetic and collaborative environment.
Function as idea generator providing innovative thinking, vision, and an acute understanding of interdependencies in creation of optimization strategies and cutting-edge programs.
Intuit - Analyze - Translate industry trends, research, and product information into strategic,intelligent, and persuasive brand - marketing positions, tactical and business solutions.
Concept - Author arresting visual storytelling and compelling written communications.
Initiate - Direct - Develop rationales, interpersonal communications, and client presentations.
Leverage the ability to strategize and visualize the future of products and organizations.
Work side-by-side with eCom and Marketing to innovate off-line and on-line programs.
Develop relationships with press, clients, media, vendors, etc., to further brand integration.
Collaborate with analytics team to develop - track Key Performance Indicators (KPIs).
Analyze capabilities, processes, practices, and identify and implement improvements.
Aggressively exploit Digital / Internet marketing vehicles, articulate insights, customer interactivity, and emerging environmental issues in order to energize user experience.
Contribute new insights and ideas in front-end and back-end interactive design solutions.
Brand gatekeeper maintaining consistent brand messaging - image throughout channels.

PG4 / GEORGE ROBERT KOTALIK

Oversight and/or Skills:

B2B, B2C, B2B2C, U/X, 2D, 3D, I/D, POS, PPC, SEO, Creative Department Management, Creative Direction, Creative Concept Ideation and Innovation, Creative Leadership and Supervision, Brand - Marketing - Advertising - Digital Development and Management, Global Campaign Management, Account Management, Cross-functional Management, Workflow Management, Project Management, Client Relations, Digital - Interactive Strategy and Design, Web - Architecture - Interaction Design, Hand’s-on Copywriting - Content - TV/Video Scripting - Graphic Design - Art Direction, Digital- Social Engagement Strategy, Flow Diagrams, Style Guides, Mobile - Digital Innovation, Product Design, Visual Storytelling, Multicultural Strategy, Multimedia Strategy, Datafication, Econography, Integration, Process Development, Goal Setting, Team Energizing, Integrated Communications,Trend Research, Presentations, Brainstorming, Estimating, Budgeting, Scheduling, Producing, Negotiating, Packaging, Storyboarding, Sketching, Layout, Merchandising, Direct Mail, Promotions,Retail, Editing, Catalogs, Trade Shows, Sales Collateral,Typography, Photography, Illustration, Color Palette, Effects, Animation, Music, Audio, Radio, Film - Video, Print and Broadcast Advertising.

Technical - System Management and/or Knowledge:

Microsoft Office, Word, Excel, Project Management, Clients and Profits, SPSS, Power Point, Adobe Illustrator, Acrobat, Quark, Photoshop, Flash, CSS3, HTML5, InDesign, Dreamweaver, Avid, After Effects, Java, Jigsaw, Google Analytics, photography, illustration, animation, fonts, typography, prepress, printing, processes, front-end ideation and new digital technologies.

Educationand Technical Training:

The Chicago Academy of Art and Design/ MarCom / BA level 4 year Tech Degree
The Chicago Academy of Art and Design / Senior Thesis Program / Product Design
The Chicago Second City Theater Company / Writing and Directing/ Course work

The School of the Art Institute of Chicago / Fashion Product Design / 2 year Tech Degree
The School of the Art Institute of Chicago / Electronics Design / Summer Course
The School of the Art Institute of Chicago / Packaging/ Summer Course
Columbia College / Film - Video Production / Course work
CommuniSpond / Account Management Clinic
Fox Valley Technical College / Computer Clinic
Microsoft / Office Certification and 2007 Project Management / Clinics
Numerous Awards, Internships, Workshops, Clinics, Management and Technical Seminars

GEORGE R. KOTALIK / Digital - Brand - Marketing - Advertising - Promotions

$Billion Dollar Results / Partial List:

New Build-your-product Website - Branding won $100MM in B2B business.
Branded new catalog website took traffic from 0 to 150K weekly transactions.
Youth TV generated the highest weekend retail sales in company history.
New multicultural Web marketing burnished $B brand and grew $MM sales.
Ground-up brand – product launch won 800 retail chain accounts in six months.
Dynamic TV branding established a preeminent and thriving restaurant chain.
Advertorial approach produced the highest store traffic in company history.
Global B2B brand building increased bids by 200% and international sales by 23%.
CPG Brand creation produced a new revenue stream and $MM in monthly sales.
Multiple branded retail promo programs earned $300MM in sales each year.
Helped build iconic CPG brand and national sales from $250MM to $580MM.

AT&T < System 9000 > B2B / Name Generation, Corporate Branding and Brochure Strategy

MC DONNELL-DOUGLAS < The Intelligent Decision > B2B / McAuto Intranet / Strategy and Tag Line

GOOD HUMOR ICE CREAM < King Cone > B2C / Product Strategy, Web Stategy and Concept

KIMBERLY-CLARK / KLEENEX < Share the love, not the germs.> B2C / Marketing and Digital Strategies

MC DONALD’S / MOTORSPORTS < Steering Your Business Toward Victory > B2B / Strategy - Copy

SEARS / CRAFTSMAN TOOLS < Give A Man A Challenge > B2C / Marketing Strategy and TV Scripting

ASSOCIATES FINANCIAL GROUP < Our Money’s On You > B2B / Brand Strategy and Brochure Copy

COLEMAN AUTO PUMP < Doing Something About Inflation > B2B B2C / Sales Promotion Campaign

KELLOGG'S < Fiesta Musical > B2C / Brand Promotion / Marketing Strategy, Brand Concept and Copy

HEAD TENNIS < Power Wins. > B2C / New Product Marketing Strategy and Headline Copy

LEVI’S BOOTS and SHOES < Tracking Down New Markets For You > B2B / Print Design and Copy

AUDI SPORT < Lords Of the Rings > Corporate Collateral / B2B / Copy Strategy and Headline

KRAFT GLOBAL / KRAFT SINGLES < 5 oz. of Milk in every Kraft Single > B2C / Strategy and Campaign

STATE FARM INSURANCE < Suddenly Nothing Else Matters > B2C / Print Strategy and Copy

HALO LIGHTING < Art and Science. > B2B / Brand Strategy, Tag Line, Catalog Design and Copy

FAMOUS FOOTWEAR < Feet Talkin’ > < Price War > B2C / Advertising Strategy and Campaign Copy

WILSON / WALTER HAGEN < Clothes Make The Man > B2C / Brand Strategy and Tag Line

NATUARLIZER SHOES < Fits The way You Live! > B2C / Brand Strategy, Headline, and TV Script

COLEMAN OUTING PRODUCTS < Best Tall Story > B2C / Promotion and Ad Campaign Strategies

ANCHOR FOODS / POPPERS < Building Your Business > B2B B2C / Print, Video Script and Web Copy

MIGLIN COSMETICS < Pheromone Perfume > B2B B2C / Brand - Product Strategy, and Display Design

HELENE CURTIS / DRYERS < Test Dry Our New Models > B2B / Brand Strategy and Print Advertising

RAWLINGS / Big Sticks / Bats < Walk Softly, Carry A Big Stick > B2B B2C / Strategy and Print Copy

RAM GOLF < Success Hasn’t Made Us Big Headed > B2B B2C / Product Strategy and Print Copy

SNAPPLE / RUBY RED < Put Ruby Red In Your Palm > Sales Promotion Strategy, Design and Headline

SANTA FE / B&N < Rails Across The West. > B2B B2C / Collateral and Corporate Brand Strategy

GEORGE R. KOTALIK / DIGITAL - SOCIAL - MARKETING ACHIEVEMENTS

Poppers® Appetizers / B2B B2C Social Marketing

Author - Strategist “Build-Your-Own-Product” Website, UX Design plus, Online Product Sampling Sales Program generating cross-corporate social dialog and $100MM in new revenue.

Poppers® Appetizers / Interactive Traveling Training Truck / B2B B2C Social Marketing

Devised new Interactive Traveling Seminar Truck® responsible for increasing customer engagement, social buzz, and winning Sysco, Roundy’s and other $MM chain accounts.

Kotex® / Youth Programs - Social Marketing

Initiated - Authored brand new < multi-cultural strategy, look and feel > Web, UX Design and supporting print approaches successfully reenergizing sales of this $B consumer brand.

Kleenex® / Website, Multi-cultural Multi-media Marketing

Author - Strategist Kleenex® “Blast the Germs” Interactive Web Game and Health Tutorials engaging youth audiences and producing enormous increases in social site visits and duration.

Kleenex® / Multi-prong Youth Campaign