FOR IMMEDIATE RELEASE – Boulder, Colo. – September 16, 2011

Warren Miller’s . . . Like There’s No Tomorrow

The world’s largest action sports filmmaking company announces the World Premiere of its 62nd film, in partnership with Visit Salt Lake.

The pressure is off. No one is watching. It's just you, your boards and the mountain. The weather has broken and the snow is untracked. The only sound is that of your breath, crystallizing in the winter air. There's only one place to go, but there are an infinite number of ways to get there. Adjust your gear, take a deep breath and . . . ride, shred, huck, bomb, launch, spin, charge . . . Like There’s No Tomorrow.

This season’s Warren Miller Entertainment film will be premiered in Salt Lake City, Utah at Abravanel Hallon October 14,2011, in partnership with Visit Salt Lake. The World Premiere of Warren Miller’s . . . Like There’s No Tomorrow will kickoff the ski season in Salt Lake and all around North America with the world’s largest action sports film event.

This debut presentation of . . . Like There’s No Tomorrow will be an enhanced rendition of the annual Warren Miller Entertainment experience, as filmgoers will have a chance to meet some of the world’s top winter sports athletes, including Chris Davenport, Seth Wescott, Daron Rahlves, Rachael Burks, Jess McMillan, Brant Moles, Tim Durtschi, Tyler Ceccanti and more.Members of the media will also have a chance to speak with athletes starring in . . . Like There’s No Tomorrow during a preshow press conference, to be followed by a press and industry reception put on by Visit Salt Lake.

Warren Miller Entertainment partners and other Salt Lake ski industry leaders are teaming up to construct a massive Different By Nature sponsor village in the courtyard outsideAbravanel Hall, offering film attendees a chance to win prizes, meet athletes and listen to great music before the screening of . . . Like There’s No Tomorrow at 8:00pm. Alta, Brighton, Snowbird, Solitude, Canyons Resort, Pentax, Cuties, Ski Magazine,Spyder, Go Pro, K2, Kastle,First Ascent, Red Bull, Level Nine Sports and more will all be onsite helping to jumpstart the winter sports season.

Plus film attendees will receive exclusive access to lift ticket and retail discounts from Alta, Brighton, Snowbird, Solitude, Canyons Resortand Level Nine Sports.

“We are thrilled to be partnering with Visit Salt Lake to put on this World Premiere presentation of . . . Like There’s No Tomorrow,” announced the film’s director and executive producer Max Bervy. “Salt Lake City is a perfect place for us to kickoff this year’s North American film tour, and we are excited to bring this very special, onetime event to the Salt Lake area ski community.”

Warren Miller’s . . . Like There’s No TomorrowWorld Premiere tickets are available at Level Nine Sports, the Abravanel Hall Box Office (801.355.ARTS) and ArtTix.org. Ticket discount packages are available via the Warren Miller Group Tickets Office (800.523.7117). Warren Miller film screenings are an experience, a partyand a phenomenon not to be missed. Check out warrenmiller.com for film details, videos, photos and more. Winter is coming. Watch this first.

Event Location:

Abravanel Hall

123 W South Temple

Salt Lake City, UT 84101

Event Timeline:

Preshow Press Conference – 5:00pm

Different By Nature Sponsor Village Kick Off – 6:00pm

VSLPress & Industry Preshow Reception – 6:00pm

Presentation of . . . Like There’s No Tomorrow – 8:00pm

Exclusive Ticketholder Discounts:

2 FOR 1 LIFT TICKET AT SKI SALT LAKE RESORT

(ALTA, BRIGHTON, SNOWBIRD OR SOLITUDE)

Everyone attending . . . Like There’s No Tomorrow will receive (1) One, 2-for-1 lift ticket voucher valid at any one of the Ski Salt Lake Resorts (Alta, Brighton, Snowbird or Solitude). Valid Opening day through December 25, 2011. Not valid with any other offers. Non-refundable.

Non-transferable.

FREE LIFT TICKET TO THE CANYONS

Everyone attending . . . Like There’s No Tomorrow will receive one voucher good for one (1) Free mid-week lift ticket to Canyons. Valid Monday through Friday, opening day through closing day. Voucher not valid the following dates: 12.18.11 through 1.1.12, 1.14.12 through 1.16.12, and 2.11.12 through 2.20.12. No refunds. No cash value. Non-transferable.

$25 OFF A PURCHASE OF $100 OR MORE AT LEVEL NINE SPORTS

Everyone attending . . . Like There’s No Tomorrowwill receive $25 OFF the purchase of $100 or more on Ski/Snowboard gear, including sale items. One coupon per person. No cash value. OFFER EXPIRES 12.31.11.

Salt Lake City Segment Information:

Athletes:Carlo Travarelli, Rachael Burks, Leo Ahrens, Sam Cohen, Ben Wheeler, Brant Moles, Caroline Gleich

“When it is snowing in the city, you know that it is dumping in the mountains…puking,” explains Salt Lake City local, Caroline Gleich. Salt Lake’s vibrant ski culture and outdoor community is one that works hard and plays harder. Whether you are taking on Big or Little Cottonwood, the Wasatch offers nonstop deep, dry, effortless turns, and the locals never let a powder day go untouched. Join some of Salt Lake’s diehards as they chase former big-mountain skiing world champion, Brant Moles, down Salt Lake’s steepest peaks…sending lines unimaginable to the average snow rider. Rachael Burks tries new tricks, Leo Ahrens launches striking cliffs and Ben Wheeler carves seamless turns through some of the world’s finest powder snow. The view from the top of Utah’s highest peaks is an expansive snow-covered playground, and it is all just a stone’s throw from downtown Salt Lake. So what are you waiting for? Drop in.

MEDIA CONTACTS:

Laura Barnes, (801) 573-7780,

Nancy Richter, (206) 937-1842,

Michael Weiss, (407) 453-0222,

Warren Miller Entertainment

warrenmiller.com

5720 Flatiron Parkway | Boulder, CO | 80301

(303) 253-6300 | Fax: 253-6377