For Immediate Release

For Further Information Contact:

Jim Beriault, Clark County Fair PR

(503) 740-4869

Matthew Ferris, Marketing Manager

(360) 397-2089

ClarkCounty Fair Association makes the switch to Coca-Cola

The nation’s top ten fair chooses Coca-Cola as exclusive beverage provider

Ridgefield, WA, March 1, 2012 --- The Clark County Fair Association announced today that Coca-Cola is the new exclusive beverage provider for the Clark County Fair and ClarkCountyEventCenter. The wide variety of brands offered by Coca-Cola will refresh crowds year-round at the EventCenter and during the Clark County Fair – one of the largest fairs in the State of Washington and the # 9 Fair in the United Statesas ranked by Livibility.com.

The multi-year exclusive beverage partnership means that Coca-Cola beverages will now be offered at Fair concession stands, vending machines and Coca-Cola kiosks. The agreement commences immediately, and attendees will see Coca-Cola products throughout the Clark County Fair, which runs August 3 through 12, 2012.

The new agreement provides exciting new benefits and opportunities to the Fair and the ClarkCountycommunity. Together with Waste Management, the Fair and Coca-Cola will roll-out a world-class recycling program, helping keep cans and bottles out of the landfill and in the recycling stream. Partnering with the world’s largest beverage company creates increased marketing opportunities, including media placement, consumer engagement, retail promotions, sales, and on-site branding throughout the fairgrounds. Additionally, the Fair will see increased profitability, keeping gate admission the same price.

“We had a long and mutually beneficial partnership with Corwin Beverage for many years. They are an outstanding company. That partnership ended amicably and we are proud to have been associated with them. Moving forward, Coca-Cola is excited to now have the opportunity to be part of the Clark County Fair and our community,” noted Matthew Ferris, Marketing Manager for the Clark County Fair.

The new partnership complements Coca-Cola programs and partnerships at other iconic venues throughout the Northwest and with local sports teams, including the Sleep Country Amphitheater at the Fairgrounds, Seattle Seahawks, Seattle Sounders, Portland Timbers, Portland Trail Blazers, and the University of Washington.

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