Email marketing to free list for
(9-step email funnel with DVD)
Day 0
Subject: Thanks for visiting andrewanddaryl.com
Hi {!firstname_fix}
Thanks for visiting
By now you've probably heard about how we made US$250,000 in our
first 12 months in our on-line businesses. And yes, we still pinch
ourselves every day, because it happened so quickly!
If you're interested in doing something similar we will be sending
out some more detailed info over the next few days to help you get
underway. If this is not of interest to you, please click on the
link at the bottom of this email and you'll never hear from us
again!
If you have some specific questions, please email us at
.
Talk soon
Daryl and Andrew Grant
PS - If you would like some extra hand-holding while you set up
your internet business, then you may be interested in our mentoring
program. We put this together because we've had so many people ask
if we would help them to do what we've done.
The mentoring program is a hold-your-hand, step-by-step program
that helps you to build an on-line business.
It's the sort of program we wish we'd had had back at the beginning
because believe me, we knew practically nothing about computers when
we started! We've also done our best to make it great value - it's
just $49 a month. For that you get weekly eclasses (step-by-step),
as well as access to us to discuss your progress, and so we can
give you some guidance. Please go to
to find out more about our
mentoring program, or to join up.
Cheers
Daryl and Andrew Grant
Day 1
Subject: Here’s a guided tour of our internet business
Hi {!firstname_fix}
Daryl Grant here. I hope you enjoyed our website
Are you inspired now to do the same thing?
I hope so. I remember how excited I was when I first learned about
how to sell information products on the internet.
But I also remember being a bit confused about where to start, and
how all the bits fit together. So I thought I'd do something to
help you out. I'm going to give you a "guided tour" of our internet
business.
The "tour" uses a cool bit of software called Camtasia, which
allows you to look at my computer screen. I'm going to show you our
websites that we sell information products from. But more
importantly than that, I'm also going to show you how much money we
make! I'll take you inside our accounts, so you can see exactly how
much we've made today, this week, this month, this year, last year...!
Why would I do this? Because I've seen how people get motivated and
excited about doing it for themselves, when I show them this
information. And I get a real kick out of helping people to succeed
the way we have on-line.
As a mother of two, I know how great it feels now to be able to
spend time with my kids. It's heaps better than what I used to do -
working nine to five (or usually much more!) and being too tired
and cranky to really enjoy the kids when I finally got home.
So enjoy. Get motivated. And if you would like some extra help with
getting your on-line business going, please click the link below to find
out more about how we can help you.
Click here for the guided tour of our internet business.
Click here to find out more about how we can help you to set up
your own internet business.
If you have any questions or comments, please email us at
Enjoy!
Daryl and Andrew Grant
Day 3
Subject: Have you found a good ebook topic yet? I can help
Hi {!firstname_fix}
It's Daryl here again.
Well, I've had a really mixed response to my last email - the one
with the "guided tour of our internet business". While some people
loved it, some people were quite upset that they couldn't access it
- mainly because of slow internet connections. Ah well - I'll keep
this one simple (but very good value I hope!).
Now I remember when I was first shown the concept that you've seen
at My mind was going at about a million
miles an hour trying to figure out what topic I should start with!
If that's happening to you, here's some information that can help...
When you're looking for an ebook topic, what you're after is "an
inch wide, mile deep niche". In other words, you're after a very
specific topic that a defined group of people are very passionate
about.
For example think about Star Trek fans - there are lots of Trekkies
around the world, but the whole thing is based around one concept
created by Gene Roddenberry.
The problem is, it can be hard to find these niches.
Sitting down with a blank piece of paper and some spare time is
unlikely to uncover them. (Although adding a good bottle of red can
help!!).
You need to be constantly looking for ideas and opportunities. We
keep a list on the fridge, and when one of us thinks of an idea we
add it to the list. Once we get half a dozen or so ideas on the
list, we look at the number of people searching for the topic using
(as I described on our free site at
Some sources of inspiration for us include:
* our hobbies, and the hobbies of our family or friends
* our work
* our personal interests and problems
* magazines and newspapers (I always get ideas from the Virgin
airlines in-flight mag, Voyeur)
* TV shows, especially current affairs or niche channels (like
Lifestyle or Discovery).
In the first eclass of our mentoring program you get 10 ways to
find some good ebook topics, and loads of examples as well so you
know if you are on the right track.
Plus, as a member of our mentoring program you also get one-on-one
time with us, so we can give you feedback about your ideas and help
you to refine them - believe me, you don't want to be "re-inventing
the wheel" and wasting the time and money that I did when I first
learned this stuff! For just $49 a month you can get all the help
you need to be on the way to your very own internet business.
If you have already joined our mentoring program, welcome! I look
forward to helping you towards your success.
If you have not already joined our mentoring program, you can find
out more at
Please let me know if you found this email useful, or if there is
any other info you need by emailing me at
Love to hear from you.
Daryl Grant
Day 5
Subject: Another great tip to help you find an ebook topic
Hi {!firstname_fix}
How's the hunt going for a good ebook topic?
Remember, what you're looking for is an "inch-wide, mile-deep
niche". That means it needs to be something very specific, that
lots of people are looking for. No, more than looking for - are
passionately interested in! Something they obsess about.
If you're still at a loss (I've had people email me saying "but I'm
just not creative enough to come up with new ideas!"), then here's
something that can help. This is a method that I've used to find
some really unusual (and profitable) niches...
Go to This is the website I talked
about at which you can use to see how many
people are searching for your chosen topic each month. You simply
type in your key word up the top left, and the number of people
searching for your key word each month will appear on the right
hand side of the screen.
Now remember that the numbers you get on pixelfast are the number
of people that searched last month on the search engine "Overture"
for your key word. You can multiply that number by 10 for total
world-wide searches (as Overture has about 10% of the search engine
market).
This is a great way to find out the size of your market. BUT - you
can also use it to come up with new ideas. Here's how...
Go to and begin by typing in generic
terms like "build" "learn" "buy" or "how to". On the right hand
side of the screen you will get a list of the most common phrases
people search for that include these words. And you get a real mix
of things. For example if you search for "how to", you get the
following great niches:
How to tie a tie - 105,782
How to knit - 36,153
How to kiss - 30,215.
There may well be a profitable ebook in each of these!
Of course you'd need to do a bit more research first looking
for competition on Google, and testing the response rate
with a survey site. (And maybe some practical research is
needed on the third niche on the list....)
It's amazing isn't it. Since Overture is about 10% of the total
search engine market, that means that over a million people
world-wide searched for "how to tie a tie" last month!
You've gotta be able to make money out of that!
If you would like some 1-1 help with setting up your very own
internet empire, we'd love to have you as part of our mentoring
program. For just $49 a month you get weekly eclasses, as well as
access to us to answer your questions and give you some guidance.
Just go to for more
information about what you get when you join our mentoring program.
We'd love to help you to get one step closer to your passive income
goal!
Kind regards
Andrew and Daryl Grant
Day 7
Subject: Can’t access the guided tour?
Hi {!firstname_fix}
I'm really sorry if you've been unable to access the "guided tour"
of our internet business. I've had so many people tell me they
can't get into it, that I've come up with 2 alternatives:
1. You can download the presentation and watch it on your computer.
But be warned, it's a big file (25 MB) so if you're on dial-up it
may take a while. And make sure you don't go over your monthly
download limit! If you want to download, instructions are below.
2. I have a DVD of Andrew and I giving a talk in Sydney a couple of
months ago. I'm happy to post you a copy if you would like to email
me your postal address. The DVD goes for 87 minutes. Now please
only take up this option if you are seriously going to watch it -
I'm more than happy to send it out to you, but it's a fairly major
task for us to produce a few hundred DVDs!
If there is anything else I can help you with, please email me at
Regards
Daryl
Download instructions for the Camtasia guided tour:
1. Click on this link or copy and paste it into your browser:
2. When asked, click "save" and save it into your chosen directory
as a zip file.
3. Wait while it downloads (note - if you are on dial-up or ISDN
this could take up to an hour)
4. Go into the directory where you saved it and right click on the
file "guided tour"
5. Click "extract all"
6. Click "next"
7. Click "next" (if you want to save it into the same directory you
downloaded it into)
8. Click "finish"
9. Open the folder "guided tour" by double clicking on it
10. Open the html document called "guided tour" by double clicking
on it.
Enjoy!
Daryl
Day 10
Subject: Want to see some successful ebook examples?
Hi {!firstname_fix}
I find it helps heaps when looking for a good ebook topic, to see
some examples of what's working well.
Here is a great website you can go to, to see loads of examples of
ebooks that are selling. Just go to
Clickbank is the internet's largest seller of ebooks. It's kind of
like Amazon, but for ebooks rather than hard copy ones. You can
browse through their catalogue of ebooks, and check out the
websites that sell them.
Just click on "buy products" to get to the list of categories.
Choose a category to browse, (eg Home and Family) to see a list of
the top ebooks in that category.
A really important thing to note: the list is ranked according to
the volume of sales. So by looking at the ones at the top, you can
see what's selling the best in that category. You can then narrow
it down by clicking on the sub-categories (eg Crafts) to see the
top ebooks in each of the sub-categories.
If you click on the ebook title it will take you to the sales page,
so you can check out the way they do the marketing too. Really
useful research!
If you would like some extra help in setting up your own website
selling ebooks, please let us know. We'd love to have you as part
of our mentoring program - we'll help you every step of the way,
with suggestions and feedback, and eclasses that are emailed to you
every week.
To find out more about our mentoring program, or to sign up, please
go to
This email is being sent to you because you have visited
If you don't want to receive emails from
us, please use the unsubscribe link at the bottom of this email and
you'll never hear from us again!
Regards
Andrew and Daryl Grant
Day 17
Subject: Answers to some of your questions
Hi {!firstname_fix}
Sorry to send this out as a mass email, but we've had an
overwhelming response from people who've visited
lately. Thank you everyone for your kind
words about how helpful you've found the site. It's great to see
some of you already applying what you've learned. Well done!
We've had people ask so many great questions that I thought I'd put
together some Q&As for you on the ones we've been asked most often.
Here goes...
Q1. "If I apply your process, how long before I make any money?"
A1. If you join the mentoring program and apply the information in
the eclasses as they come out each week, you should have your first
money-making ebook up and running in about 8-10 weeks. These days
it takes us about 6-8 weeks to have a new topic up and running (the
longest time is spent getting the book written - we allow about a
month).
Q2. "How long does each eclass in the mentoring program take to go
through?"
A2.The eclasses are organised so that if you are working full time
you should still have enough time to complete one each week. Each
eclass takes 2 - 5 hours (not all in one hit though). You can
choose to go faster or slower than that if you want. If you fall
behind it doesn't matter as you'll always have access to the
information.
Q3. "Once an ebook is up and selling, how much time does it take
each day to keep it going?"
A3. That depends on a couple of things. The main ones are (a) how
well it's selling, and (b) how thorough your book is. If the book
is selling well it may generate lots of queries. But if your book
is really thorough and well laid out, people won't be confused
about the information you're giving them, and so you'll get fewer
queries. There are also some easy ways to set up automatic
responses, which you learn in the mentoring program. Allow 15-20
minutes a day on average.
Q4. "What are the ongoing costs?"
A4. The costs are about 30% of income. This is what it costs you
for your Google ads to get people to your site. One of the nice
things about Google advertising is that you "pay per click", ie you
only pay when people actually visit your site. Because ebooks are
delivered electronically there are no printing or shipping costs,
so overheads are minimal.
Q5. "Why isn't everyone doing it?"
A5. Great question! Although a surprising number of people are. If
you go to and select "promote products" you can
browse through the thousands of ebooks that people are selling.
It's a great way to get a feeling for what's working. The best
thing about it is that the books are listed in order of popularity,
with the best sellers at the top in each category. Really useful
research.
Hope this helps.
Please email me at if you have any other
questions.
Regards
Daryl Grant
PS - There are still spots available on the mentoring program. For
just $49 a month you get weekly eclasses, as well as access to us
to answer your questions and give you some guidance.
Just go to for more
information about what you get when you join our mentoring program.
Day 24
Subject: More Q&As
Hi {!firstname_fix}
We've had a great response to the Questions and Answers we sent out
in our last email about and requests for
some more. So here goes...
Q1. "How many ebooks are you selling, and how long have they been
going?"
A2. We have 7 ebooks on the go at present - you'll find out more
about them during the mentoring program as I often use them as case
studies. We started our first one in October 2004, and our most
recent one only a couple of months ago.
Q2. "How did you learn the process in the first place?"
Andrew and I are members of Mal Emery's Platinum mentoring program,