Email 1 Subject: Organization Name Is on a Mission

Email 1
Subject: [Organization Name] is on a mission

To: Prospective (non) donors

When: October 18th

Hi *|FIRST_NAME|*,

We’re on a mission – and we need you to be a part of it.

We know that you are among those in our community who understand the need to {{mission statement}}.

When we’re successful, our mission and programs serve more than {{# of individuals}} {{type of individual}} each year. While we all should feel good about that work and its impact, we still have more work to do.

There are still more than {{# of individuals still in need}} {{type of individual}} that need our help.

But we are hopeful for the future. Together, we can begin to create a broader vision to:

●{{impact of mission on community}}

To continue to fulfill the promise of {{mission-related outcome}} to our community, we need your help.

I am asking you to consider making a gift to {{organization name}} to help us continue the important work of {{mission}}.

Sincerely,

Email 1
Subject: You impacted [number of individuals reached] [people/animals/students] last year

To: Renewable (past) donors

When: October 18th

Hi *|FIRST_NAME|*,

In the last year, you helped us reach more than {{# of individuals reached last year}} in our community – people who need us to {{mission statement}}.

But we still have more work to do.

We are hopeful for the future. Together, we can begin to create a broader vision to help more than [# of individuals currently in need] who need us to:

●{{impact of mission on community}}

We are as proud as we are fortunate that we can say, “*|FIRST_NAME|* *|LAST_NAME|* is a patron of {{organization name}},” and I cannot thank you enough for it.

On *|LAST_DONATED_AT|*, you made a very generous gift of *|LAST_DONATION_AMOUNT|*. I am asking you to consider increasing your gift as we work together to do things like {{mission-related outcome}}.

Sincerely,

Email 2
Subject: [Name]’s story

To: Prospective (non) donors

When: October 25th

Hello *|FIRST_NAME|*,

Meet {{Name}}. {{Explain past conflict/struggle/issue in 1-2 sentences}}. {{Explain what made the situation more difficult in 1-2 sentences}}.

{{State the question that the situation and complication requires you to answer}}?

{{Explain how your organization provides a solution in a few sentences}}.

Example:

Hi Sarah,

Meet Nyssa. She is 14 years old. She used to have very low self-esteem due to bullying. She didn’t do very well in school because she was told she wasn’t smart enough.

How does a young girl gain self-confidence in order to reach her full potential when it seems like everything is stacked against her?

Girls Who Rule is making a difference in the lives of young girls just like Nyssa by providing fun, interactive workshops. The workshops assist young ladies by building their confidence and fostering self-worth. These girls show a measurable, positive change in self-esteem after graduating our programs. They go on to positively impact their schools and communities.

Nyssa is now on the Honor Roll and started an anti-bullying program at her school.

Email 2
Subject: Thank you

To: Renewable (past) donors

When: October 25th

Hello *|FIRST_NAME|*,

Thanks to your support, {{# of individuals}} {{type of individual}} have {{description of program}}. {{Type of individual}} just like {{Name}}.

Meet {{Name}}. {{Explain past conflict/struggle/issue in 1-2 sentences}}. {{Explain what made the situation more difficult in 1-2 sentences}}.

{{State the question that the situation and complication requires you to answer}}?

{{Explain how your organization provides a solution in a few sentences}}.

{{Describe achievement or current state of the individual showing impact}}.

Your support makes stories like this possible! THANK YOU!

Signed,

Example:

Hello Sarah,

Thanks to your support, 200 girls attended an Girls Who Rule workshop last summer. Girls just like Nyssa.

Meet Nyssa. She is 14 years old. She used to have very low self-esteem due to bullying. She didn’t do very well in school because she was told she wasn’t smart enough.

How does a young girl gain self-confidence in order to reach her full potential when it seems like everything is stacked against her?

Nyssa is now on the Honor Roll and started an anti-bullying program at her school.

Your support makes stories like this possible! THANK YOU!

Warm regards,

Laurel

Program Manager

AMe

Email 3
Subject: [Name]’s question for you

To: Prospective (non) donors

When: November 3rd

*|FIRST_NAME|*,

{{Note: Use language that matches the individual's age and background.}}

I want more {{type of individual}} like me to have the {{noun}} to {{impact}}.

{{Organization/program}} changed my {{situation}} by {{impact}}.

{{Organization}} has been {{doing x}} for {{x years}}. They have made great progress and {{describe impact}}, but with your support, they can increase their impact by {{potential impact}}. Together, we can make a difference to more {{type of individual}} like {{name}}.

{{$}} will {{verb}} {{# of individuals}} with {{impact}} for {{date/timeline}}.

Will you make a gift today?

Sincerely,

Example:

Sarah,

I want more girls like me to have the opportunity to graduate from the AMe program and gain confidence to do well in school and help others.

AMe’s program changed my life. My mentors showed me that I was special and could use my talents to help others.

AMe has been providing GREAT workshops to girls for 10 years. They have made so much progress with 5,000 girls graduating from their programs. With your support, they can increase their impact by providing more workshops to girls in your area. Together, we can make a difference to girls just like me.

$50 will help 1 girl who can’t afford to attend the program to receive a scholarship this summer! We have a generous donor who will pay $100 towards the $150 program cost with each gift of $50!

Will you make a gift today?

Sincerely,

Nyssa

Email 3
Subject: [Name]’s question for you

To: Renewable (past) donors

When: November 3rd

*|FIRST_NAME|*,

{{Note: Use language that matches the individual's age and background.}}

I want more {{type of individual}} like me to have the {{noun}} to {{impact}}.

{{Organization/program}} changed my {{situation}} by {{impact}}.

{{$}} will {{verb}} {{# of individuals}} with {{impact}} for {{date/timeline}}.

Will you make a gift today?

Sincerely,

Example:

Sarah,

I want more girls like me to have the opportunity to graduate from the AMe program and gain confidence to do well in school and help others.

AMe’s program changed my life. My mentors showed me that I was special and could use my talents to help others.

$50 will help 1 girl who can’t afford to attend the program to receive a scholarship this summer! We have a generous donor who will pay $100 towards the $150 program cost with each gift of $50!

Will you make a gift today?

Sincerely,

Nyssa

Email 4
Subject: Will you join us on #GivingTuesday?

To: Prospective (non) donors

When: November 17th

Hello *|FIRST_NAME|*,

We are getting ready for #GivingTuesday. We want you to get in on the action!

What's #GivingTuesday? What's the big deal?

#GivingTuesday starts the Tuesday after Thanksgiving. After our staff stuffs themselves with turkey ({{or Tofurky for the vegetarians}}*, we get ready for the third biggest giving day of the entire year!

{{*or alternative wording: for food-related causes: "After we feed number of people"; for animal-related causes: "After our rescue pets enjoy their turkey"}}

#GivingTuesday is a global day of giving and a great way to get involved with your favorite charities.

Our goal is to raise {{$}} to {{describe impact}} because {{situation and complication}}. {{Description of any extra incentive to give, e.g. matching gifts}}.

Join us and show your support for {{organization}} on #GivingTuesday!

Example:

Hello Sarah,

We are getting ready for #GivingTuesday. We want you to get in on the action!

What's #GivingTuesday? What's the big deal?

#GivingTuesday starts the Tuesday after Thanksgiving. After our staff stuffs themselves with turkey (or Tofurky for the vegetarians), we get ready for the 3rd biggest giving day of the entire year!

#GivingTuesday is a global day of giving and a great way to get involved with your favorite charities.

Our goal is to raise $10,000 to give 200 scholarships to young girls who cannot afford to attend our confidence-building program due to finances. Remember, your gift is matched 1:2 so a $50 gift equals $150 in scholarships!

Join us and show your support for AMe on #GivingTuesday!

Sincerely,

Laurel

Program Manager

AMe

Email 4
Subject: Will you join us on #GivingTuesday?

To: Renewable (past) donors

When: November 17th

Hello *|FIRST_NAME|*,

We are getting ready for #GivingTuesday. We want you to get in on the action!

What's #GivingTuesday? What's the big deal?

#GivingTuesday starts the Tuesday after Thanksgiving. After our staff stuffs themselves with turkey {{or Tofurky for the vegetarians}}*, we get ready for the third biggest giving day of the entire year!

{{*or alternative wording: for food-related causes: "After we feed (number) of people"; for animal-related causes: "After our rescue pets enjoy their turkey"}}

#GivingTuesday is a global day of giving and a great way to get involved with your favorite charities.

Our goal is to raise {{$}} to {{impact}} because {{situation and complication}}. {{Description of any extra incentive to give, e.g. matching gifts}}.

Join us and show your support for {{organization}} on #GivingTuesday!

Example:

Hello Sarah,

We are getting ready for #GivingTuesday. We want you to get in on the action!

What's #GivingTuesday? What's the big deal?

#GivingTuesday starts the Tuesday after Thanksgiving. After our staff stuffs themselves with turkey (or Tofurky for the vegetarians), we get ready for the 3rd biggest giving day of the entire year!

#GivingTuesday is a global day of giving and a great way to get involved with your favorite charities.

Join us and show your support for AMe on #GivingTuesday!

Sincerely,

Laurel

Program Manager

AMe

Email 5
Subject: #GivingTuesday is here!

To: Prospective (non) donors

When: November 29th

Hi *|FIRST_NAME|*!

It's finally here! Today, we are launching our {{1st/2nd/3rd}} #GivingTuesday campaign!

Last year, for #GivingTuesday, we raised {{$}} from our amazing supporters to {{impact}}.

This year, our goal is to raise {{$}} to {{impact}} because {{situation and complication}}.

{{$}} will {{impact}} {{# of individuals}} {{type of individuals}} for {{date/timeline}}. {{Description of any extra incentive to give, e.g. matching gifts}}.

Will you make a {{$}} #GivingTuesday gift today?

Example:

Hi Sarah!

It's finally here! Today, we are launching our 2nd#GivingTuesday campaign!

Last year, for #GivingTuesday, we raised $10,000 from our amazing supporters to provide scholarships for our AMe program!

This year, our goal is to raise another $10,000 to give away 200 scholarships, because more young girls want to join the program but cannot afford the cost.

$50 will help 1 girl who can’t otherwise afford it to attend the program this summer! We have a generous donor who will pay $100 towards the $150 program cost with each gift of $50!

Will you make a $50 #GivingTuesday gift today?

Email 5
Subject: #GivingTuesday is here!

To: Renewable (past) donors

When: November 29th

Hi *|FIRST_NAME|*!

It's finally here! Today, we are launching our {{1st/2nd/3rd}} #GivingTuesday campaign!

Last year, for #GivingTuesday, we raised {{$}} with amazing supporters like you to {{impact}}.

This year, our goal is to raise {{$}} to {{describe impact}} because {{situation and complication}}.

{{$}} will {{impact}} {{# of individuals}} {{type of individuals}} for {{date/timeline}}. {{Description of any extra incentive to give, e.g. matching gifts}}.

Will you make a #GivingTuesday gift today?

Example:

Hi Sarah!

It's finally here! Today, we are launching our 2nd#GivingTuesday campaign!

Last year, for #GivingTuesday, we raised $10,000 with amazing supporters like you to provide scholarships for our AMe program!

This year, our goal is to raise another $10,000 to give away 200 scholarships, because more young girls want to join the program but cannot afford the cost.

$50 will help 1 girl who can’t otherwise afford it to attend the program this summer! We have a generous donor who will pay $100 towards the $150 program cost with each gift of $50!

Will you make a #GivingTuesday gift today?

Email 6
Subject: Here's why [staff member/volunteer/board member], [name], loves [organization name]

To: Prospective (non) donors

When: December 13th

Hi *|FIRST_NAME|*,

Meet {{Name}}. {{1-2 sentences introducing staff member/volunteer/board member}}.

{{Fun/creative question related to organization/cause}}?

Why did you get involved with {{organization}}?

What do you wish everyone knew about {{organization/volunteering/population}}?

How do you feel you are making a difference?

{{$}} will {{impact}} {{# of individuals}} {{type of individuals}} for {{date/timeline}}.

Will you make a {{$}} gift today to help {{Name}} make a bigger impact?

Example:

Hi Sarah,

Meet Thea. Thea is one of our amazing volunteers. She has been with us for 5 years and loves working with young girls to make a positive difference in their lives.

Who was your first female role model?

My first female role model was Ms. Oliver. She was my 5th grade math teacher. She believed in me even when I didn’t believe in myself.

How did you get involved with AMe?

Ms. Oliver is actually on AMe’s Board and invited me to join one of the summer programs. It really changed how I felt about myself and even my outlook.

How did AMe make a difference to you?

AMe’s program taught me we are all unique and that we didn’t need to fit a certain mold to be special. We were taught that we all have different talents and why it is important to use our talents to help others.

What do you wish everyone knew about AMe?

Every girl should go through AMe’s program. I learned so much about myself and gained the confidence I needed to pave my own path and help others. AMe has the most caring mentors that stay in your life for more than just a summer. They continue to check in and see how you are doing to provide guidance and encouragement. I wish more girls had great mentors! It could dramatically change their lives.

How has AMe helped to shape your dreams or aspirations?

I started tutoring younger girls in math so that I could be a positive influence in their lives. I not only tutor but teach them some of the same lessons I learned from AMe. I want to be a math teacher just like Ms. Oliver. I hope to grow up to be someone other girls can look up to.

$20 will help volunteers like Thea tutor one girl in math for a month.

Will you make a $20 gift today to help Thea make a bigger impact?

Email 6
Subject: Here's why [staff member/volunteer/board member], [name], loves [organization name]

To: Renewable (past) donors

When: December 13th

Hi *|FIRST_NAME|*,

Meet {{Name}}. {{1-2 sentences introducing staff member/volunteer/board member}}.

{{Fun/creative question related to organization/cause}}?

Why did you get involved with {{organization}}?

What do you wish everyone knew about {{organization/volunteering/population}}?

How do you feel you are making a difference?

{{$}} will {{impact}} {{# of individuals}} {{type of individuals}} for {{date/timeline}}.

Will you make a gift today to help {{Name}} make a bigger impact?

Example:

Hi Sarah,

Meet Thea. Thea is one of our amazing volunteers. She has been with us for 5 years and loves working with young girls to make a positive difference in their lives.

Who was your first female role model?

My first female role model was Ms. Oliver. She was my 5th grade math teacher. She believed in me even when I didn’t believe in myself.

How did you get involved with AMe?

Ms. Oliver is actually on AMe’s Board and invited me to join one of the summer programs. It really changed how I felt about myself and even my outlook.

How did AMe make a difference to you?

What do you wish everyone knew about AMe?