Education: Over 8 Years Study at Events Management

Education: over 8 years study at Events Management

BA(Hon)—Conference & Exhibition / Sun Yat-sen University, China

M.Sc (Distinction)—International Events Management / UK Centre for Events Management, Leeds Metropolitan University, UK

Ph.D (ongoing) —Innovation in Events / International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University, UK

Main Events Experience:

International Event Business Director, On the Road Culture & Media Co. Ltd. 2013

Leeds Festival 2013 (HAT Team leader)

Selected as London 2012 Olympics & Paralympics Ceremonies volunteer, Operations Department, Risk Management Division, Health and Safety Team.

ESRC Festival of Social Science, ‘Heroes, villains and toxic ferrets’ 2013 (Event crew)

Children’s Day 2013, Yorkshire County Cricket Club (Event crew)

Leeds Chinese New Year Festival 2012 (Project Manager)

Shanghai MIDI Festival 2012; Beijing MIDI Festival 2012; Zhenjiang MIDI Festival 2010 (Media Partnership supervisor, Media and PR supervisor)

2012 Big Love Chengdu Festival (Campsite manager)

2012 Zhangbei Inmusic Festival (Venue and risk manager, I-mart manager )

2012 Orange Isle Music Festival (Stage crew)

2012 Play Rock Festival (Stage crew leader)

Leeds Festival 2011 (HAT)

Latitude Festival 2011 (HAT)

Compass Live ART Festival 2011 (Event crew)

Children in Need Charity Fundraising 2011 (Event crew)

Event organizing and management: music festival, community music events, and consultancy. 9 Art centre. 2010 (Speaker)

Bradford MELA 2009 (Event crew)

Guinness World Record Activity--Monopoly @ Leeds Metropolitan University 2009 (Event crew)

Ilkley Church community event 2009 (Event crew)

Main event coordinator experience in China: China Import and Export Fair 2006, Print China 2007, the 17th International Famous Furniture Fair 2007, China Tourism Education Forum 2010, Philippines Tourism Bureau at Tourism Fair (Guangdong) 2010

Other Industrial Experience:

Student Ambassador Leeds Metropolitan University 2012, 2013

PR representative and event coordinator @ Lotus Hill Golf resort (South China, run a golf match and anniversary event, 2007-2008)

Holiday Inn & Marriot Hotel (roles include: front desk, housekeeping, catering, entertainment & leisure, 2006-2007)

Director Assistant of Marketing Department of North America Appliance Co. Ltd 2006

Director of BIG FOUR festival souvenir shop in the 2006 Spring Festival Guangzhou.

Academic Experience:

Part-time lecturer pool: Human Resource Management & Organisation Behaviour, Leeds Business School, Leeds Metropolitan University, 2012, 2013

Guest lecturer:

→Leeds Metropolitan University, School of Events, Tourism & Hospitality:

Contemporary Issues in the Events Industry, postgraduate, 2013;

Trends & Contemporary Issues in Events, undergraduate, year 3, 2013;

Research Methodology, postgraduate, 2012;

→Sun Yat-Sen University, School of Tourism Management:

Event Risk Management, Event Sponsorship & Fundraising, undergraduate, year 3, 2009;

Study Abroad, 2012

Research assistant:

Prof. Rhodri Thomas, 2012; Dr. Emma Wood (Reader), 2013, International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University;

Prof. Honggang Xu, 2009, 2010, Center for Tourism Planning & Research, Sun Yat-sen University

Teaching Assistant: Economics, undergraduate, year 1 & 3, School of Tourism Management, Sun Yat-Sen University, 2009-2010

Invigilator: Leeds Metropolitan University, 2012, 2013

Teacher & Teaching assistant: English, American TPR English School, Zhuhai China, 2005-2006

Research Experience:

Innovations in events (ongoing)

MPI Project 2012 (Focus group transcription & translation)

Motivations for festival attendance 2009

ASEAN countries Tourism Investment 2010

Master of Tourism Administration-Development Proposal 2010

World Heritage Site Ancient Village Heritage Protection 2010

World Heritage Site Ancient Village Tourism Development 2010

Lu Village Tourism Planning 2010

ASEAN countries Tourism Development 2009

Lao Jun Mountain National Park Development & Planning 2009

Life-style tourists-entrepreneurs in Nepal and Tibet 2008

Hunan Province Tourism Planning 2006

Kaiping Diaolou and ancient village–World Culture Heritage Site Research 2006

Membership:

ABPCO-- The Association of British Professional Conference Organisers: Entry Level Member, 01.09.2013 —31.12.2014

Awards:

ABPCO Entry Level Membership (01.09.2013 —31.12.2014)

Scholarship: 52nd ICCA Congress, 2013

Publications:

Li, Y.N. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and Nepal. Tourism Forum, 2(2), pp. 182-187.

Conferences:

International Conference on Events. 2013. Bournemouth, (2013). Implementing innovations in modern music festivals in China. Li, Y.N., Thomas, R. & Wood, H.E.

Leeds Metropolitan University Post-graduate Research Journey Symposium. 2013. Leeds, (2013). Implementing innovations in modern music festivals in China, Li, Y.N.