CLUSTER Fine Arts & Humanities

CLUSTER Fine Arts & Humanities

CONCENTRATION Graphic Design

WVEIS CODE FH1850

ONET Codes & Occupations

ONET: 27-1024.00 - Graphic Designers

Sample of job titles upon completion of the concentration: Graphic Design Assistant

Sample of job titles upon completion of additional education (if applicable): Graphic Designer, Graphic Artist, Designer, Creative Director, Artist, Design Director, Composing Room Supervisor, Creative Manager, Desktop Publisher, Graphic Designer/Production

REQUIRED COURSES

WVEIS Code Course

1851 Fundamentals of Illustration

1861 Illustration

1857 Fundamentals of Graphic Design

1859 Graphic Design Applications

ELECTIVE COURSES

1853 Fundamentals of Computer Graphics
1854 Computer Graphics
1855 Fundamentals of Desktop Publishing
1856 Desktop Publishing/Page Layout

SKILL SETS

1. Career Preparation Skills

2. Safety

3. Leadership Development

4. Customer Service

5. Literacy and Numeracy

6. Design Fundamentals

7. Illustration Fundamentals

8. Design Application

9. Illustration

Career Preparation, Safety, Leadership Development, Customer Service and Literacy and Numeracy skill sets should be integrated throughout the concentration as remaining skill sets are delivered.

Skill Set / Career Preparation Skills
Knowledge Objectives
FH.1 / Students will demonstrate knowledge of
· career paths.
· goal development and achievement.
· attitudes and work habits that support career retention and advancement.
· communication in varied contexts.
Performance Objectives
FH.2
FH.3
FH.4
FH.5
FH.6
FH.7
FH.8
FH.9
FH.10 / Students will
· relate skills and abilities to possible career pathways.
· explain methods of goal development.
· discuss methods of time management and task coordination.
· practice professionalism in punctuality, appropriate dress, task completion, etc.
· investigate methods of supervision such as giving and receiving feedback and instruction.
· develop and present a statement of their personal work ethic beliefs.
· prepare an application, cover letter, resume and thank you letter.
· create an employment portfolio for use when applying for projects.
· Practice simulated job interviews
Skill Set / Safety
Knowledge Objectives
FH.11 / Students will demonstrate knowledge of
· safety procedures.
· accident reporting agencies.
· Personal Protective Equipment (PPE).
Performance Objectives
FH.12
FH.13
FH.14
FH.15
FH.16
FH.17
FH.18 / Students will
· recognize the main causes of accidents.
· research agencies that are responsible for emergencies in the workplace.
· develop a plan which outlines the procedures for handling an accident.
· demonstrate operating instructions before using any equipment.
· establish procedures for safe evacuation of the worksite in the event of an emergency.
· follow safety and security procedures.
· wear PPE as required for specified task.
Skill Set / Leadership Development
Knowledge Objectives
FH.19 / Students will demonstrate knowledge of
· public speaking.
· parliamentary law.
· leadership concepts.
· characteristics of effective teams and organizations
Performance Objectives / Students will
· develop and deliver speeches.
· participate in meetings using parliamentary procedure.
· attend leadership conferences and training (local, state and/or national).
· volunteer in community service opportunities.
· participate in career development events.
FH.20
FH.21
FH.22
FH.23
FH.24
Skill Set / Customer Service
Knowledge Objectives
FH.25 / Students will demonstrate knowledge of
· customer needs assessment.
· quality standards for services.
· evaluation of customer satisfaction.
Performance Objectives
FH.26
FH.27
FH.28
FH.29
FH.30 / Students will
· confer with customers by telephone or in person to provide information about products or services, take or enter orders, cancel accounts, or obtain details of complaints.
· keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.
· check to ensure that appropriate changes were made to resolve customers' problems.
· determine charges for services requested, collect deposits or payments, or arrange for billing.
· refer unresolved customer grievances to designated departments for further investigation.
Skill Set / Literacy and Numeracy
Knowledge objectives
FH.31 / Students will demonstrate knowledge of
· literacy and numeracy skills required to solve complex
· real-world problems associated with their career/technical content area
· improve their thinking and reasoning skills.
Performance Objectives
FH.32
FH.33
FH.34
FH.35 / Students will
· utilize a variety of technical sources (e.g., Internet, manuals, journals, directions, reports, etc.) to complete career/technical assignments and projects
· demonstrate writing skills required to complete career/technical assignments and projects
· demonstrate accuracy in calculating and measuring graphical work required to complete career/technical assignments and projects
· analyze tables, charts, graphs and multiple data sources to complete career/technical assignments and projects

Fundamentals of Graphic Design WVEIS 1857

Design Fundamentals
Knowledge Objectives
1857.1 / Students will demonstrate knowledge of
· theory and techniques required to produce designs
· design equipment and materials (computer hardware and software, paper stock, etc.)
· cutting and drawing tools
· principles of design
· career opportunities in graphic design
· design ethics and copyright laws
Performance Objectives
1857.2
1857.3
1857.4
1857.5
1857.6
1857.7
1857.8
1857.9 / Students will
· confer with clients to discuss and determine layout design.
· Demonstrate basic computer skills such as differentiating file formats, utilize various input and output devices, and determine appropriate software for each project.
· prepare thumbnails, roughs and comprehensive layouts, discussing them with clients or supervisors and making necessary changes.
· create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
· determine size, color and arrangement of illustrative material and copy, and select color, style and size of type.
· review final layouts and suggest improvements as needed.
· prepare final layouts for printing.
· develop graphics and layouts for product illustrations, company logos, etc.

Fundamentals of Illustrations WVEIS 1851

Illustration Fundamentals
Knowledge Objectives
1851.1 / Students will demonstrate knowledge of
· theory and techniques required to produce illustrations
Performance Objectives
1851.2
1851.3 / Students will
· prepare illustrations discussing them with clients or supervisors and making necessary changes.
· integrate and develop visual design elements, such as line, value, texture, depth, color, and shape in order to produce desired effects.
Knowledge Objectives
1851.4 / Students will demonstrate knowledge of
· design techniques
· cutting and drawing tools
· elements of design
Performance Objectives
1851.5
1851.6
1851.7
1851.8
1851.9
1851.10
1851.11 / Students will
· render drawings, illustrations, and sketches.
· draw and paint using various techniques including pressure, stippling/ pointillism, wash and drybrush.
· demonstrate value using a variety of media.
· use materials such as pencil, pen and ink, watercolors, markers, charcoal, or computer software to create artwork.
· render artwork using various perspective methods including 1-point, 2 point, 3-point, elliptical and aerial/atmospheric perspective.
· maintain a portfolio of students work.
· create and prepare sketches of cartoon characters, providing details from memory, live models or reference materials.

Graphic Design Applications WVEIS 1859

Skill Set / Design Applications
Knowledge Objectives
1859.1 / Students will demonstrate knowledge of
· design techniques
· design equipment and materials (computer hardware and software, paper stock, etc.)
· cutting and drawing tools
· elements and principles of design.
· design ethics and copyright laws.
Performance Objectives
1859.2
1859.3
1859.4
1859.5
1859.6
1859.7 / Students will
· produce designs based on relevant demographics.
· use vector graphics software to properly execute a variety of computer generated design projects including logos, mascots and storyboards.
· execute correct mechanical preparation skills including setting type, scaling and cropping images and preparing instructions for reproduction.
· prepare thumbnails, roughs and comprehensive layouts, discussing them with clients or supervisors and making necessary changes.
· prepare final layouts for printing.
· maintain portfolio of student work.

Illustration WVEIS 1861

Skill Set / Illustration
Knowledge Objectives
1861.1 / Students will demonstrate knowledge of
· design techniques.
· cutting and drawing tools.
· elements of design.
· color theory and figure drawing.
Performance Objectives
1861.1
1861.2
1861.3
1861.4
1861.5 / Students will
· Produce accurate renderings of posed subjects or from photographs, using any combination of freehand drawing, or computer software.
· Maintain the illusion of depth by indicating light source and shadows, texture and folds in fabric, etc.
· Create illustrations applying color theory techniques.
· maintain a morgue file for reference.
· maintain a portfolio of students work.