Application Pack
Sales and Marketing Manager
September 2016
September 2016
Dear Candidate
Sales and Marketing Manager
Thank you for your interest in the above post and in working for tutti frutti productions. This job pack contains details of the post and some general information about our organisation. You can also find out more about tutti frutti on our website, www.tutti-frutti.org.uk.
If you would like to apply for the post, please download the Application Form from our website, complete and return. Please use the person specification as a guide to match your own personal competencies against those required of the postholder.
I would also appreciate it if you would take the time to complete the Equality and Diversity Monitoring Form. The information you give us will help us to refine our employment practices and respond to the needs of the diverse range of people that our organisation comes in to contact with. All details that you provide will be kept in strict confidence and will not be viewed by any member of the selection panel.
Please ensure that you sign the application at the appropriate point and return it to us either by post to our office at Shine, Harehills Road, Leeds LS8 5HS or via email to .
The closing date for the receipt of completed application forms is 12 noon on Monday 10th October 2016. Interviews will take place at our office in Leeds on Monday 17th October 2016.
If you would like a version of any of the application material in an alternative format, please do not hesitate to contact us tel: 0113 388 0027, .
Thank you for your interest, and I look forward to receiving your application. If you have any questions about the post, please contact me on the number above.
Good luck!
Emma Killick
General Manager
Enc.
About tutti frutti
tutti frutti productions (formerly known as Axis Dance) was founded in 1991. The company’s work is aimed specifically at family audiences (children over 3 and their families) for which it has built up a strong brand with a high quality product and excellent reputation
Whilst staying true to its core, tutti frutti developed to much acclaim a series of mid-scale theatre productions during its residency at the Lawrence Batley Theatre. Since 2008 the company has been based in Leeds, focusing its energy on exploring and developing its core activity of small-scale touring productions nationally and internationally as well as sustaining its fruitful partnership with York Theatre Royal.
The company performs in a host of different venues undertaking around 250performances a year. Venues range from studio theatres of producing venues to art centres, schools and rural touring schemes. At Christmas the company carries out 3-4 week runs in small to midscale venues.
In addition to touring, tutti frutti co-produces the Little Feet Festival of Children’s Theatre with York Theatre Royal every two years.
When funding allows, the company also produces development programmes to nurture new writers with partners; Sheffield Theatres, Dukes Lancaster, Manchester Royal Exchange, Liverpool Everyman/Playhouse and Freedom Studios. With a focus on diversity the last First Words (2013) achieved a richly diverse group of writers from different cultural backgrounds, gender and social economic positions alongside culturally diverse groups of artists delivering the programme.
Our core mission:
To delight children with meaningful, imaginative,visual, story based theatre.
Vision
We believe it is vitally important for children to have cultural experiences that will stimulate their imaginations and allow them to engage in the wonder of stories through theatre. We bring together specialist children’s theatre practitioners who have an instinctive capacity to be playful and can use this to create fantastic, distinctive and carefully crafted theatre for children.
We will promote a global understanding of the importance of children as theatre audiences and through our work help children make sense of the world through the safe, shared experience our theatre provides.
Artistic policy
· To place children at the centre of the work we create.
· To make delightful new theatre for children and family audiences.
· To create work thathas a strongvisual and physical storytelling style.
· To create work that is beautiful, engages the imagination of the audience and provides an intimate theatrical experience.
· To create work that embraces cultural diversity in its influences, making and production.
· To work collaboratively with a broad range of theatre artists to push the artistic boundaries of the work.
· To tour regionally, nationally and internationally to venues, rural settings and schools.
· To enable exploration and development of creative practice by bringing together artists and children in process led projects.
The company has built a reputation over the past 25 years based on some core artistic values, which constitute the cornerstone of the company’s artistic vision. These are encapsulated in the following:
· To strive towards excellence in the creation of work, management of staff and the company environment
· To value children and their right to experience high quality, meaningful theatre created specifically for them
· To run a child and family friendly organization which is reflected in our creative work and in the way the organization is run and managed
· To be a supportive employer providing professional development for staff to help them develop their skills
· To embrace equality of opportunity at all levels of the company’s work and engage with Arts Council England’s Creative Case for Diversity
· To be open and responsive to change
· To value and nurture the work of emerging and mid-career artists
· To celebrate and respect the intrinsic value of playfulness in our work
· To listen to children and help them to understand their world
· To be a learning organization, to be reflective, to monitor and evaluate
· To value our bookers, partners and audiences by providing a positive experience of working with us
· To commit to being a sustainable and environmentally friendly company
tutti frutti is celebrating its 25th birthday this year.
Sales and Marketing Manager
Job Description
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Role: Sales and Marketing Manager
Responsible to: Artistic Director
Responsible for: Press and Media Consultant (freelance)
1. Objectives and Responsibilities
1.1 Generating tour income by building relationships with venue programmers at theatre venues, schools, rural touring schemes and festivals, and promoting, selling and booking the touring productions of the Company.
1.2 Responsible for all marketing for the national and international tours. Working with the Executive Director on international tours.
1.3 Responsible for the venue and audience development and data collection strategy and delivery.
1.4 Developing the company’s website, online presence, social media engagement and campaigns.
2. Key duties
2.1 Generating tour income by building relationships with venue producers at theatre venues, schools, rural touring schemes and festivals, and promoting, selling and booking the touring productions of the Company.
· Develop and deliver a sales strategy for each national tour to meet agreed income targets.
· Sell and book all the national theatre tours building relationship with: producers and programmers in theatres and arts centres, touring agencies, local authority cultural and education services, schools and national festivals.
· Set up and maintain administrative systems to exchange all necessary information and contracts between the Company and venues who book the work.
· Work closely with the Tour Administrator in providing all the relevant venue information and tour schedules to be embedded into the overall tour management systems.
· Schedule tour bookings in line with the ITC/Equity small scale touring contract.
· Agree and manage the contracts between the Company and receiving venues.
· Build relationships with promoters in national venues, agencies and festivals through good communication and by networking at relevant sector events and taking a proactive approach to venue development
· Develop and respond to commissioning and retouring opportunities.
1.5 Responsible for the development and delivery of the marketing strategy for the national and international tours.
· Develop and write the marketing strategy for the company’s services, product and brand.
· Drive sales for national tour bookings with an exciting and dynamic marketing strategy through print, web and social media campaigns.
· Formulate pricing strategies for touring work to ensure attendance targets are met and sales maximised.
· Work with the Artistic Director on the development of copy and images for each production, to market the show across all platforms.
· Produce marketing packs, technical information and print for each tour for venues that have booked the shows.
· Work with the Press and Media consultant on the production of a Media Pack for each show to support venues in marketing and sales.
· Support the Executive Director on the development, booking and marketing of international tours.
2.3 Responsible for the venue and audience development and data collection strategies and delivery.
· Research and develop new relationships with venues in agreed target areas nationally.
· Build and develop relationships with promoters to increase the touring network and reach.
· Provide support to promoters in the marketing and promotion of the Company’s work and in developing audiences.
· Become familiar with the Audience Agency data collection system and Arts Council England data requirements and ensure systems are in place for collection and analysis to meet funding requirements and inform audience development plan.
· To provide regular statistical data and information from Google Analytics, Twitter and Facebook for funding reporting, inform business planning and decision making
2.4 Developing the Company’s website, online presence and social media engagement strategy and delivery.
To manage and develop the company’s website
· Regularly update the Company website with new content: news, press reviews, show information, photos, videos and blogs to keep it current and topical.
· Work closely with the creative teams to generate production related online content to enhance the audience experience (e.g. uploading set/costume designs, storyboards, music and blogging).
· Liaise with the website designers about agreed developments to the site.
· In consultation with the core team, produce and upload online educational resources that enhance the theatre going experience for schools and families.
· In consultation with the core team, generate ideas for online activity and manage the realisation.
· Provide support to promoters in accessing marketing materials and utilising the online educational resources.
· Work with the core team on the management and implementation of online fundraising campaigns through the website.
To develop the company’s presence online
· In conjunction with the core team, produce and circulate a regular newsletter through e-marketing.
· Keep up to date the company database in Filemaker.
· Maintain other company web accounts – Youtube, Vimeo, Instagram, Pinterest ensuring they are kept up to date and links work efficiently.
· Keep abreast of changes in digital technology and implement the use of relevant new platforms.
To develop and maintain the Company’s social media strategy
· To actively utilise Twitter to increase engagement with audiences, promoters and stakeholders.
· To maintain and develop the Company’s Facebook page to increase engagement with audiences.
· Support the core team and freelancers in the collective delivery of SM strategy.
· To liaise closely with the touring teams to develop social media activity whilst on tour.
2.5 Other
· Contribute to the shape and implementation of company policies, future plans and funding applications.
· Attend management meetings, Company meetings, Board meetings and planning days.
· Provide sales and marketing reports, including audience data, for each Board Meeting and for funding and stakeholder reporting.
· Mailout funding bodies and key stakeholders to keep them informed of current work.
· Undertake training and development as appropriate and keep abreast of developments in his/her field of expertise.
· To undertake other duties as reasonably requested from time to time, taking into consideration the rate of remuneration and the capabilities of the employee.
Terms and Conditions
Salary: £25k-£30k p.a. pro rata depending on experience
Contract: 12 months (initially)
Probation 3 months
Holiday 24 days p.a. plus pro rata bank holidays
Hours: 4 days p.w. (30 hours- worked flexibly) based at the Company’s office in Leeds. Home working is possible through negotiation. Occasional evening and weekend working is required.
Sales and Marketing Manager
Person Specification
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/ Essential / Desirable /Qualifications & Training / · Evidence of ongoing professional development / · A degree or equivalent
Experience & skills / · Target driven sales experience and income generation
· Marketing experience
· Negotiation of contracts
· Confident negotiator with good influencing and networking skills
· Excellent telephone manner and communication skills
· Excellent administration skills
· Time management and good organisational skills
· Ability to problem solve and generate ideas
· Ability to analyse, collate and present statistical and evaluation data
· Working to deadlines and targets
· Knowledge of Wordpress, Vimeo, Youtube, Instagram, Flickr, Twitter and Facebook
· Experience of website content management
· Use of, and engagement with, social media networks in particular Facebook, Instagram and Twitter
· Experience in generating online content
· Proven ability to communicate through digital media
· Working with a variety of online media and developing an online presence
· Good copy writing skills
· Excellent computer skills (Microsoft) / · Managing staff
· Theatre tour booking
Specialist Knowledge / · Sales and income generation
· Marketing
· Social media and web
· Proof reading / · Good knowledge or interest in of the arts or cultural industries
· An understanding of Equal Opportunities at all levels of the work
· Knowledge of touring children’s theatre or small scale theatre
· Arts funding system
· Knowledge of children’s theatre
· Knowledge of Equity/ITC contracts
· Current Child Protection legislation
Personal Qualities / · Good with people, a natural communicator and care about creating the best customer experience possible
· Bring creativity and innovation to realising the company’s sales and marketing strategy
· Self-motivated and dynamic
· Ability to work as a member of a team and operate effectively alone
· Have a good eye for detail
· Ability to work under pressure with a large workload
· Solution driven and able to generate ideas
· Excellent interpersonal skills and a positive and optimistic approach
· Reliable and punctual
· An enthusiasm for working within the children’s theatre sector
· Be prepared to travel nationally to visit venues or see performances
September 2016