Campus Activities Board

Assistant Director of Marketing Application

2018-2019

Name: ______E-mail:

Cell Phone: ______Year in School: ______

Major: ______Minor: ______

Current GPA: ______

The Assistant Director of Marketing’s primary duties include overseeing the marketing and programming chairs, ensuring that CAB’s publicity and public relations are done appropriately, strengthening the brand of CAB, and coordinating marketing research. Additionally the AD of Marketing must collaborate with the Director and Assistant Director of Programming to plan retreats and the organizational budget, while committing 10 office hours per week.

As Assistant Director of Marketing, you will function as a member of a fun and cohesive board with responsibilities such as attending two weekly meetings, weekend retreats in the summer and winter, and conferences. You will also hold a position in the SGA and will be responsible for attending two weekly meetings and other SGA sponsored events and retreats. This position is a paid position.

You must also be a full-time undergraduate student with a minimum GPA of 2.75.

Please answer the following questions on an additional page(s) and attach a résumé.

  1. Why are you interested in being the Assistant Director of Marketing of CAB?
  1. What is your familiarity with CAB? What do you see as CAB’s role?
  1. Please describe your past leadership, group or work experiences related to marketing.
  1. Give examples of characteristics that you feel are important for a successful organization to possess and how your past experiences would allow you to facilitate motivation and group cohesiveness.
  1. Please list related marketing experiences as well as relevant course work.
  1. Congratulations! You are the AD of Marketing and are now creating a marketing plan for Tigerfest. For the purposes of this application, pick any headlining artist of your choice. Based upon the artist of your choice design a comprehensive marketing plan to promote Tigerfest. Include: a flyer (if you have graphic design experience), or flyer design, reveal video ideas, specialty marketing, social media, and any guerilla marketing tactics.

Please return this application to by March 5, 2018.