SAMPLE EMAIL COMMUNICATIONS
Two weeks prior
Subject: Save the date for the United Way campaign!
Dear Colleagues,
We will kick off the annual United Way campaign on August 31. Join us for food and fun as we learn about how our gifts to United Way help people in our community. By living united, we are making Greater Lafayette an even greater place to live, work and play.
We will conduct the kickoff meeting in the <Executive Board Room, located on the fourth floor, at 10 a.m. and will include doughnuts> (yum!), a United Way speaker, details about the campaign and incentives.
Hope to see you there.
Sincerely,
Your United Way Campaign team
Two days prior
Subject: United Way campaign kickoff on Thursday!
Dear Colleagues,
The Purdue United Way campaign kickoff is Thurs, August 31. We fully support United Way and the impact it has on our community. We have a long tradition of supporting United Way and I hope the tradition continues this year.
We have lots of fun events and activities planned for this campaign including drawings for early and increased gifts, <and a contest by department>t. We want our unit to exceed our goal from last year!
Please keep a lookout for the official email from Purdue United Way to participate in the campaign!
Boiler Up and Live United,
from the dean, administrative head or the United Way campaign team>
Day 1 (after campaign kickoff)
Subject: And we’re off!
Dear Colleagues,
The Purdue United Way campaign has officially launched! Here are a few things to know:
- Watch the campaign video.
- Our unit’s goal is — $XXXXX! We are very excited about this goal and what it will do to help our community. Please be a part of this by participating and logging into ePledge.
- There are a lot of great incentives this year. There are weekly random drawings if you participate in the campaign. Good luck!
- Finally, we will have events and updates throughout the next two weeks so keep a look out in your inbox and the intranet.
Whether you choose to participate in the United Way campaign by participating in an activity or by making a gift, we thank you for your support. By joining together in this effort, we are confident we can help people in our community become stronger and healthier.
Sincerely,
Your United Way Campaign team
Status/Follow up emails (send every 2-3 weeks, same format)
Subject: Update on the United Way campaign — X days remaining
Dear Colleagues,
Everything is off to a great start with the Purdue United Way campaign. Thank you for your support. Here is an update on how the campaign is progressing.
Campaign update
So far we’ve raised <XX% >of goal! What an excellent start. Please be sure to log into ePledge and show your participation. And thank you to everyone who has already made their commitment. We had a great turn out at the <bake sale> and raised more than <$700>. Special thanks to <Peggy Smith> for spearheading and everyone who participated.
Upcoming events/activities
- We’ve got X days left for the campaign. Make sure to log into ePledge and participate by November 15. Weekly random drawings are happening for those employees who make a pledge in the campaign.
- Upcoming events….
Did you know?
Each gift to United Way goes to help people. In fact, it helps one in three people in our community each year. Together, our gifts will help a person find a job, a child receive after-school care and an elderly person receive a hot meal.
Sincerely,
Your United Way Campaign team
Subject: That’s a wrap!
Dear Colleagues,
What a great campaign! We are happy to report our United Way campaign was a huge success and we raised more than $XXXXX! This would not have been possible without your generosity and support. Thank you for participating in all of the activities and taking the time to learn about United Way and its importance in our community. If you did not have a chance to log into ePledge, it’s not too late. See <Senior Chair, Junior Chair, team captains> for details.
Once again, thank you for making this campaign a huge success. You are helping people. You are making a difference. Thank you.
Sincerely,
Your United Way Campaign team
After Campaign
Subject: Thank you
Everyone,
We are amazed at the generosity and dedication of <College/Unit> faculty and staff. We rallied together to meet a common goal and that goal is not just about a number, it’s about helping people in our community.
A gift to United Way is an investment in 21 local non-profit organizations in our community. Your gifts are going to strengthen and improve the lives of a child who was diagnosed with a chronic medical condition, a woman seeking shelter from an abusive partner, medication for an elderly person and so much more.
Thank you for your support and generosity. It’s truly remarkable what we have done for people in our community through United Way.
Boiler Up and Live United!
Sincerely,
Your United Way Campaign team