Introduction to Information Management

Part II - Prototype Company CRM or ERP System

Project Narrative

This project provides the opportunity for students to enhance power point presentation skills along with implementing enterprise systems that require the ability to conduct online research, decipher unfamiliar system information, and incorporate information into Company Project

Prerequisite Knowledge - Working in a group context, create a demo company and develop business aspects of the company based on concepts introduced in class. Utilize basic teamwork concepts. Create, Open and Save PowerPoint documents, insert objects, images, text content, custom animation, audio/visual features, graphic and image enhancements.
Subsequent Application - Company Projects III, IV (SDLC Project) and V (Final Company Project Presentation).

Requirements

As a group, determine if your business required an ERP (Enterprise Resource Planning System), a CRM (Customer Relations Management System), or a Supply Chain Management System (SCM). Do a preliminary investigation of each and choose either to implement a CRM, an ERP or, a SCM system for your company (choose only one). Then search for a commercial CRM, ERP, or CRM system that your company could purchase.

Add the following information to the Part I Introduction PowerPoint created earlier for the company. Remember to be very detailed in the answers on the PowerPoint (but for this one be very detailed and informative). When you give the final presentation at the end of the semester your will want to follow the rule of 7[1].

This PowerPoint should include the following:

  • Name of your company (should have this from the previous assignment). Also include the names of your group members if you have not already done so.
  • What does your business do? You should provide at least 1-2 slides with detailed information about the purpose of your business and what it does (think about who your customers are, what are your products and services, what are you doing that stands out from the competition, how did you get started, etc.) (You should have this from the previous assignment but may need to add more).
  • The name of the CRM, ERP, SCM System and the company/vendor (Example: the name of the CRM might be CRM Solutions, and the company/vendor might be Microsoft) and why you chose one type of system over another (why you chose that system over the other two).
  • Details of the system - include 1) what it does, 2) what the different features of the system are (this should be detailed and rewritten in your own words), 3) who uses it (name a few other companies and industries that utilize the system), and 4) other information you would like to share about the system. Again, be very detailed and "sell" the system to me.
  • Information on how you plan to use the system selected (either the CRM, ERP or SCM) in your business
  • Pros of the specific CRM, ERP or SCM System you chose (i.e. what are the good parts of the system)
  • Cons of the specific CRM, ERP or SCM System you chose (look for cons on a separate product review website as the companies themselves do not include cons in their product reviews)
  • Cost of the specific CRM, ERP or SCM system you chose (when conducting your research, you will notice that costs may be per month, per user, per year, etc. - be sure to indicate which)
  • References (cite all of your sources, including the CRM, ERP or SCM system, review sites, etc. and be sure to include the textbook as a reference as well)

NOTE: When listing pros, cons, features, etc., be sure to write those in your own words instead of just taking word-for-word from a website. If you are unsure what a feature is, research it.

Share the completed PowerPoint with all group members. Each member will add it to their personal class site.

Resources

Collaboration Sites

Haag, S. and Cummings, M. (2013). Management Information Systems for the Information Age. 9th Ed. McGraw-Hill Irwin: New York, N.Y.

Baltzan, P. and Phillips, A. (2016). Business Driven Information Systems, 5th Edition McGraw-Hill Higher Education.

Workflow

[1] Use 7 or less lines of text per slide and 7 or less words per line.