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CMGT 599: Emotion communication in society, health and business

Fall 2009 Wednesday

Course syllabus

Course Number:CMGT599

Title:Emotions

Semester:Fall 2009

Time:Wednesday6.30-9.20

Room: ASC G34

Instructors:Mathew Curtis

Office:ASC 221 Phone 213-821-4430

Office hours:Wednesday 5:00 – 6:00 p.m. and by appointment

Email:

Course website:blackboard.usc.edu

Check your email linked to Blackboard regularly. The instructor will regularly send emails about class agenda and logistical arrangements through Blackboard.

Course description

This course is an examination of emotion. We will examine the general communication of emotion before focusing on the role of emotion in health, business and marketing contexts.

General communication: As a human being you exhibit and interpret the emotions of those around you (e.g. at work, in social relationship and romantic relationships). We will examine some of the ways emotion can be communicated, both verbally and non-verbally, across various settings.

Health: Emotions play a keyrole inboth physical and mental health. We will examine how emotions can affect health and also the use of emotions to promote healthier behaviors.

Business: Emotions can help and hinder business decisions and negotiations. The course will examine how to harness emotion effectively in a business setting.

Marketing: Emotional reactions to marketing campaigns and brands can determine the success or failure of a business. We will consider how companies can effectively utilize emotions to promote products.

Specific emotions: Each week we will also select a specific emotion to discuss in more detail. At the end of the semester you will have intimate knowledge of a specific set of emotions.

Course format

Class will meet weekly for 2 hours and 50 minutes. Class meetings will consist of lectures, presentations, exercises, videos and/or discussions.

Course objectives

The pursuit of knowledge can be a life long career. Emotion research is a continually growing field and, as will be learnt during the course, some emotions have only recently been studied in modern times. The objective of this course is to teach you some of the fundamentals that will allow you to understand the role emotions play in various settings. It is hoped that improving your understanding of the role of emotions will help you in succeed in many aspects of your life.

When you have completed this course, you should be able to:

  1. Identify and understand different typesof emotion.
  2. Understand how the communication of emotion differs across subgroups (e.g. gender and cultures).
  3. Recognize the implications of emotion within social and romantic relationships.
  4. Identify emotional manipulations within the media for the arts and by business.
  5. Utilize emotion more effectively within negotiations through the accurate interpretation of the emotion of others as well as communicating your own emotions to your advantage.
  6. Recognize how emotions are communicated both verbally and non-verbally.
  7. Understand how emotions affect physical and mental health and how emotions are employed within the health domain to promote healthy behaviors.
  8. Understand how emotion is employed in marketing to promote products and brands and be able to recognize or recommend successful new applications of emotional appeals for brand or product promotion.

Evaluation of performance

Discussion leader15%

Class reports10%

Midterm20%

Presentation10%

Attendance and participation20%

Final Paper25%

Required materials

Oatley, K., Keltner, D., & Jenkins, J. M. (2006). Understanding emotions.Malden, MA,

US: Blackwell Publishing.

ISBN-10: 1405131039 ISBN-13: 978-1405131032

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). The marketing power of emotion.

New York, NY, US: CambridgeUniversity Press.

ISBN-10: 0195150562 ISBN-13: 978-0195150568

Niedenthal, P. M., Krauth-Gruber, S., & Ric, F. (2006) Psychology of emotion:

Interpersonal, experiential, and cognitive approaches.New York, NY, US: Psychology Press.

ISBN-10: 1841694029 ISBN-13: 978-1841694023

Lewis, M., Haviland-Jones, J. M. & Barrett, L. F. (Eds.). Handbook of emotions (3rd ed.).

New York, NY, US: Guilford Press.

ISBN-10: 1593856504 ISBN-13: 978-1593856502

Course Outline

Theory / Emotion
Week 1 / What are emotions and why do we have them?
Week 2 / Society 1: Gender differences / Sadness
Week 3 / Society 2: Social relationships / Love
Week 4 / Communication 1: Verbal / Anger
Week 5 / Communication 2: Non-verbal / Fear and Anxiety
Week 6 / Communication 3: Cross-cultural / Happiness
Week 7 / Health 1: Physical / Surprise
Week 8 / Health 2: Well-being and mental health / Self-conscious emotions: Embarrassment, guilt, humiliation, pride, and shame
Week 9 / Midterm
Week 10 / Business 1: Negotiations / Self-conscious emotions: Embarrassment, guilt, humiliation, pride, and shame
Week 11 / Business 2: Decision making / Disgust
Week 12 / Marketing 1: Generating emotion / Hope and Relief
Week 13 / Marketing 2: Effects of emotion / Jealousy and Envy
Week 14 / Marketing 3: Brands and brand equity / Sympathy and Schadenfreude
Week 15 / Presentations
Finals / Final Paper due

Readings

Note:

Readings marked with an * are about the emotion examined that week.

Week 1

Frijda, N. H. (1988). The laws of emotion. American Psychologist, 43, 349-358.

Oatley, K., Keltner, D., & Jenkins, J. M. (2006). Understanding emotions.Malden, MA,

US: Blackwell Publishing. Evolution of emotions (pp. 33-56)

Tooby, J., & Cosmides, L. (2008). The evolutionary psychology of the emotions and their

relationship to internal regulatory variables. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 114-137) New York, NY, US: Guilford Press.

Week 2

Brebner, J. (2003). Gender and emotions. Personality and Individual Differences, 34,

387-394.

Niedenthal, P. M., Krauth-Gruber, S., & Ric, F. (2006) Gender differences in emotion

processesin Psychology of emotion: Interpersonal, experiential, and cognitive approaches (pp. 271-305). New York, NY, US: Psychology Press.

Emotion: Sadness

*Bonnano, G. A., Goorin, L., & Coifman, K. G. (2008). Sadness and grief. In M. Lewis,

J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 797-810) New York, NY, US: Guilford Press.

*Ric, F. (2004). Effects of the activation of affective information on stereotyping: When

sadness increases stereotype use. Personality and Social Psychology Bulletin, 30, 1310-1321.

Week 3

Fischer, A. H., & Manstead, A. S. R. (2008). Social functions of emotions. In M. Lewis,

J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 456-470) New York, NY, US: Guilford Press.

Oatley, K., Keltner, D., & Jenkins, J. M. (2006). Understanding emotions.Malden, MA,

US: Blackwell Publishing. Chapter 2: Emotions in social relationships (pp. 225-256).

Emotion: Love

*Frederickson, B. L., & Cohn, M. A. (2008). Positive emotions. In M. Lewis, J. M.

Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 777-796) New York, NY, US: Guilford Press.

*Kline, S. L., Horton, B., & Zhang, S. (2008). Communicating love: Comparisons

between American and East Asian university students. International Journal of Intercultural Relations, 32, 200-214.

*Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93, 119-135.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 142-144). New York, NY: John Wiley and Sons.

Week 4

Gobl, C., & Chasaide, A. N. (2003). The role of voice quality in communicating emotion,

mood and attitude.Speech Communication, 40, 189-212.

Planalp, S. (1999). How and why is emotion communicated? In Communicating emotion:

Social, moral, and cultural processes (pp. 39-48) New York, NY, US: Cambridge University Press.

Emotion: Anger

*Lemerise, E. A., & Dodge, K. A. (2008). The development of anger and hostile

interactions. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 730-741) New York, NY, US: Guilford Press.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 135). New York, NY: John Wiley and Sons.

Week 5

Keltner, D. Ekman, P. Gonzaga, G., & Beer, J. (2003). Facial expression of emotion.

Handbook of affective sciences (3rd ed.). (pp. 415-432) Oxford, England: OxfordUniversity Press.

Niedenthal, P. M., Krauth-Gruber, S., & Ric, F. (2006) Facial expression of emotionin

Psychology of emotion: Interpersonal, experiential, and cognitive approaches (pp. 115-154). New York, NY, US: Psychology Press.

Emotion: Fear and anxiety

*Öhman, A. (2008). Fear and anxiety: Overlaps and dissociations. In M. Lewis, J. M.

Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 709-729) New York, NY, US: Guilford Press.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 135). New York, NY: John Wiley and Sons.

Week 6

Batja, M. (2003). Emotions as dynamic cultural phenomena. In R. J. Davidson, K. R.

Scherer, & H. H. Goldsmith (Eds.). Handbook of affective sciences (pp. 871-890). Oxford, England: OxfordUniversity Press.

Niedenthal, P. M., Krauth-Gruber, S., & Ric, F. (2006) Emotion and culturein

Psychology of emotion: Interpersonal, experiential, and cognitive approaches (pp. 305-342). New York, NY, US: Psychology Press.

Emotion: Happiness

*Frederickson, B. L., & Cohn, M. A. (2008). Positive emotions. In M. Lewis, J. M.

Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 777-796) New York, NY, US: Guilford Press.

*Lucas, R. E., Le, K., & Dyrenforth, P. S. (2008). Explaining the extraversion/positive

affect relation: Sociability cannot account for extraverts' greater happiness. Journal of Personality, 76, 385-414.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 135-137). New York, NY: John Wiley and Sons.

Week 7

Diefenbach, M.A., Miller, S. M., porter, M., Peters, E., Stefanek, M., & Leventhal, H.

(2008). Emotions and health behavior: A self-regulation perspective.In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 645-660) New York, NY, US: Guilford Press.

Kemeny, M. E., & Shestyuk, A. (2008). Emotions, the neuroendocrine and immune

systems, and health. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 661-675) New York, NY, US: Guilford Press.

Consedine, N. S. (2008). Health promoting and health damaging effects of emotions: The

view from developmental functionalism. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 676-690) New York, NY, US: Guilford Press

Emotion: Surprise

*Reisenzein, R., Bordgen, S., Holtbernd, T., & Matz, D. (2006). Evidence for strong

dissociation between emotion and facial displays: The case of surprise. Journal of Personality and Social Psychology, 91, 295-315.

Week 8

Kring, A. M. (2008).Emotion disturbance as transdiagnostic processes in

psychopathology. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 691-705) New York, NY, US: Guilford Press

Oatley, K., Keltner, D., & Jenkins, J. M. (2006). Psychotherapy, consciousness, and well-

being. In Understanding emotions.(pp. 385-411) Malden, MA, US: Blackwell Publishing

Emotion: Self-conscious emotions

*Lewis, M. (2008). Self-conscious emotions: Embarrassment, pride, shame and guilt. In

M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 742-756) New York, NY, US: Guilford Press.

*Schmader, T., & Lickel, B. (2006). The approach and avoidance function of guilt and

shame emotions: Comparing reactions to self-caused and other-caused wrongdoing. Motivation and Emotion, 30, 43-56.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 144-148). New York, NY: John Wiley and Sons.

*Tracy, T. J., & Robins, R. W. (2007). Emerging insights into the nature and function of

pride. Current Directions in Psychological Science, 16, 147-150.

Week 9

Midterm: No readings

Week 10

Barry, B., Fulmer, I. S., & Van Kleef, G. A. (2004). I laughed, I cried, I settled: The role

of emotion in negotiation. In M. J. Gelfand, & J. M. Brett (Eds.).The handbook of negotiation and culture. (pp. 71-94). StanfordUniversity Press.

Thompson, L., Medvec, V. H., Seiden, V., &, Kopelman S. (2004). Poker face, smiley

face, and rant 'n' rave: Myths and realities about emotion in negotiation. In M. B. Brewer, & M. Hewstone (Eds.).Emotion and motivation. Perspectives on social psychology. (pp. 70-94). Malden, MA, US: Blackwell Publishing.

Van Dijk, W. W., Van Kleef, G. A., Steinel, W., & van Beest, I. (2008). A social

functional approach to emotions in bargaining: When communicating anger pays and when it backfires. Journal of Personality and Social Psychology, 94, 600-614.

Emotion: Self-conscious emotions

See week 8 readings on emotion

Week 11

Isen, A. M. (2008). Some ways in which positive affect influences decision making and

problem solving. In M. Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 180-195) New York, NY, US: Guilford Press.

Rick, S., & Lowenstein,G. (2008). The role of emotion in economic behavior. In M.

Lewis, J. M. Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 138-158) New York, NY, US: Guilford Press.

Emotion: Disgust

*Rozin, P., Haidt, J., & McCauley, C. R.. (2008). Disgust. In M. Lewis, J. M. Haviland-

Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 757-776) New York, NY, US: Guilford Press.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 138-139). New York, NY: John Wiley and Sons.

*Toronchuk, J. A., & Ellis, G. F. R. (2007). Criteria for basic emotions: Seeking

DISGUST? Cognition & Emotion, 21, 1829-1832.

Week 12

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). The scope of emotion in marketing.

In The marketing power of emotion. (pp. 3-34).New York, NY, US: CambridgeUniversity Press.

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Generating emotion: Value systems,

emotive stimuli and appraisal. In The marketing power of emotion. (pp. 35-70).New York, NY, US: CambridgeUniversity Press.

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Generating emotion: Beliefs and

wishes. In The marketing power of emotion. (pp. 71-118).New York, NY, US: CambridgeUniversity Press.

Emotion: Hope and relief

*Bailey, T. C., Eng, W., Frisch, M. B., & Snyder, C. R. (2007). Hope and optimism as

related to life satisfaction. The Journal of Positive Psychology, 23, 168-175.

*Frederickson, B. L., & Cohn, M. A. (2008). Positive emotions. In M. Lewis, J. M.

Haviland-Jones & L .F. Barrett (Eds.). Handbook of emotions (3rd ed.). (pp. 777-796) New York, NY, US: Guilford Press.

*Guttentag, R., & Ferrell, J. (2004). Reality compared with its alternatives: Age

differences in judgments of regret and relief. Developmental Psychology, 40, 764-775.

Week 13

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Generating emotion: Emotional

responses. In The marketing power of emotion. (pp. 119-150).New York, NY, US: CambridgeUniversity Press.

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Predicting, changing, and

influencing emotional responses. In The marketing power of emotion. (pp. 151-178).New York, NY, US: CambridgeUniversity Press.

Emotion: Jealousy and envy

*Polledri, P. (2003). Envy revisited. British Journal of Psychotherapy, 20, 195-219.

*Schützwohl, A. (2006). Sex differences in jealousy. Personality and Individual

Differences,40, 285-292.

*Strongman, K. T. (2003). Specific emotions theory. In K. T. Strongman The

psychology of emotion: From everyday life to theory. (pp. 139-140). New York, NY: John Wiley and Sons.

Week 14

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Branding and emotion. In The

marketing power of emotion. (pp. 179-208).New York, NY, US: CambridgeUniversity Press.

O’Shaughnessy, J., & O’Shaughnessy, N. J. (2003). Emotions in building brand equity.

In The marketing power of emotion. (pp. 209-246).New York, NY, US: CambridgeUniversity Press.

Emotion: Sympathy and schadenfreude

*Escala, J. E., & Stern, B. B. (2003). Sympathy and empathy: Emotional responses to

advertising dramas. Journal of Consumer Research, 29, 566-578.

*Van Dijk, W. W., Ouwerkerk, J. W., Goslinga, S., & Nieweg, M. (2005). Deservingness

and schadenfreude. Cognition and Emotion, 19, 933-939.