11/17/16

Team 7S! -Can You Meet the Challenge?

It's that time of the year again when PJ's Products, Inc. is looking to Team 7S to help add another student-created snack mix to its product line. Last year's creation was a hit with consumers of all ages and generated $1.2 million in retail sales in less than six months. With PJ Products, Inc. donating 10% of the net profit back to the community, those proceeds help tosupport the Four Paws No-Kill Animal Shelter, Waynesboro Clothes Closet and Food Bank, and the Burke County Retirement Home for Former Educators.

Now it is your turnto get recognized foryour creative abilities indeveloping and advertising a new snack mix, so we cancontinue receiving monetary support for ourlocal worthwhile organizations.

Before you begin with your prototype, you will need to understand what all is incorporated into developing a product, and the advertising techniques needed to market your product. Think about a snack mix you eat. How can you make it better? The following are resources to utilize for this task: 1) the Internet; 2) print ads; 3) TV commercials; 4)actual snack mixes; 5) company websites; and 6)friends and family for information/opinions.

The Performance Task:

To develop and advertise your snack mix, you must complete the following steps:

1.Create a snack mix product

  • Determine the taste you desire (sweet, salty, nutty, sour, crunchy, etc).
  • Select four to five ingredients that you think will mesh well together as far as taste.

2.Brainstorm ideas for the name for the product (Make it original)

  • Remember to make it catchy and easy to pronounce.

3.Develop a slogan (Make it original)

  • Think about the product name and ingredients when brainstorming.
  • Remember, this slogan must appear on the box and in the advertisement.
  • The connection to the product must make sense.

4.Design the box/bag/containerfor the product

  • Use blank paper to draw images and position the wording before finalizing this task.
  • Determine what you liked and disliked abouteach drawing and the words.
  • Make a decision of what should be on the box/bag and where it should be placed.

5. Research advertising and the use of persuasive techniques

  • The product is now ready to go. Next, is the question of "How will you advertise your product?"
  • As you arecreating theadvertisement, you will need to consider the demographics (age, gender, specific target group, or for all people, etc.) for your product. Advertisers tend to think of consumers not as individuals, but as members of groups that tend to believe, behave, or purchase in certain patterns.
  • Decide which persuasive techniques to use in the advertisement. Refer to your worksheet in your Unit Two notes.

6.Create a persuasivepresentationfor the PJ Products' executives using technology (Prezi, Google Slides, or PowerPoint, etc.) or printed materials (poster board, tri-fold, etc.).

  • Create a list of the things you want to be sure to mention in your advertisement (cost, target consumer, health benefits, local support, ingredients, persuasive technique(s) chosen, etc.)
  • Use graphics, pictures, illustrations, color, and different fonts to bring attention to your ad.
  • State why a customer should buy your product and not your competitor’s product.

DUE DATE: Oral presentations will take place on Thursday, December 8th. Be Creative and Have Fun!

Evaluation (Snack Mix Performance Task)
Beginning
1 / Developing
2 / Accomplished
3 / Exemplary
4 / Score
Product / The product was not created. / Student created a snack mix but it is not accurate, original or interesting. / Student created a snack mix but it is not original. / Student created an original, accurate, interesting snack mix.
Concept / The product did not contain a name or slogan. / The product contained a name but no slogan. / The product contained a name and/or slogan that were not original. / The product contained an original name and slogan.
Box/Bag Design / The design was not visually appealing and did not address the snack mix. / The design was not visually appealing and missing information. / The design was visually appealing but lacked some information. / The design was visually appealing and contained all the required information.
Advertisement
Techniques / No persuasive technique was used in the ad. / Only one persuasive technique was used and applied incorrectly. / Used one technique and applied it correctly. / Used more than one technique and took them to the next level correctly.
Appropriateness of the Ad / Doesn’t take into consideration the people who are likely to purchase the product. / Does not specifically tailor the product to one group. / Targets the product to one group of people consistently. / Targets the product to one group of people and effectively persuades that group.
Persuasiveness of the Ad / The ad is not persuasive. / Parts of the ad are persuasive, while others do not make sense. / The ad is persuasive. / The ad is persuasive and convincing the target audience is mastered.
Use of technology or print materials / Student presented a proposal for their product without technology or print materials. / Student presented a proposal for their product using technology. Some problems existed with the presentation. / Student presented a proposal for their product using technology or print materials effectively. / Student presented an outstanding persuasive proposal for their product using technology or print materials.
Presentation / Delivery was not smooth and audience attention often lost. / Delivery was not smooth, but able to maintain interest of the audience most of the time. / Rehearsed with fairly smooth delivery that holds audience attention most of the time. / Well-rehearsed with smooth delivery that held audience attention.
Writing Conventions
  • Spelling
  • Capitalization
  • Punctuation
/ Minimal grasp of the conventions. Numerous errors distract or confuse the reader. / Basic grasp of the standard writing conventions. Errors do impair readability. / There are some minor standard writing convention errors but they don’t impair readability. / Strong grasp of all standard writing conventions is evident.
Time Limit / No oral presentation. / The presentationwas too short or rushed. / The presentation wasover 5 minutes long. / The presentationwasno more than 5 minutes.

Student Name: ______Product Name: ______

Slogan: ______

Comments: ______/40