Badm-134 Business Organization & Management

Badm-134 Business Organization & Management

TEST 5 Chap. 14 - 16

50 Points

Bring a #2 pencil to record your answers. There is a total of 50 questions.

1. / The concepts of product lines and product mixes apply to marketers of products and services.
2. / Industrial goods are sold in the B2B market.
3. / One common way of classifying consumer goods is based on consumer purchasing behavior.
4. / A pickup truck can be classified as either a consumer or an industrial good.
5. / Brand names can significantly impact consumer perceptions of a product.
6. / Product testing is designed to reduce the number of new product ideas that a firm works on at any one time.
7. / The product life cycle presents a theoretical model describing what happens to sales and profits for a class of products over time.
8. / Some goods have a product life cycle that is completed in a shorter amount of time than other goods.
9. / Consumer perceptions of product quality are affected by promotions and packaging, but not by the price of the product.
10. / Retailers and wholesalers are two major types of marketing intermediaries.
11. / To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.
12. / Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.
13. / The best way to reduce the cost of goods is to eliminate marketing intermediaries from the distribution channel.
14. / A retail sale is a sale to a consumer for his or her own use.
15. / The sale of goods to a business that is purchasing the items for resale is a wholesale sale.
16. / The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.
17. / Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
18. / The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.
19. / When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising.
20. / When it comes to reaching global markets, evidence supports the conclusion that the “one size fits all” approach to promotional mix design is best.
21. / Compared to advertising, publicity offers a firm greater control over when and how often the message is communicated.
22. / Creating a unified image of a company in the public's mind is the end result of an effective integrated marketing communication system.
23. / Advertising the newest Terminator movie during a Saturday Night Live episode on TV represents a pull strategy.
50. / Successful businesses constantly monitor consumer wants and needs.
24. / The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:
25. / The combination of product lines offered by a manufacturer is called the firm's:
26. / The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory, Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are of Proctor & Gamble's _____ in bar soaps.
27. / The purpose of ______is to create real or perceived product differences.
28. / Products that are used in the production of other goods and services are called ______goods.
29. / All of the following are benefits of a brand name for a buyer except:
30. / Brand ______refers to the loyalty, perceived quality, and emotions people associate with a given brand name.
31. / Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a:
32. / The job performed by brand managers:
33. / The product life cycle model helps marketers realize that:
34. / When reviewing the product life cycle model, it is important to remember that:
35. / At the break-even point:
36. / Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?
37. / A(n) ______consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.
38. / Marketing intermediaries:
39. / Stores that remain open 24 hours a day, seven days a week are providing ______utility to their customers.
40. / Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers is known as a(n):
41. / _____ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.
42. / ______involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
43. / The traditional promotion mix for a firm consists of the:
44. / Firms with a limited advertising budget would least likely use ______advertising.
45. / ______refers to the face-to-face presentation and promotion of products and services. This also includes searching for prospects and providing follow-up services.
46. / The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, samples, and contests, is known as:
47. / Effective sales promotion activities target:
48. / The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a:
49. / The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents a:
See after question #23 for question 50.

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