Copywriting brief
Tell me what you need done!
The more detail and accuracy you can provide ensures better and faster copy.If you're not sure about something or haven't ever considered it for your business before, please leave it blank.
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* 1. Full name:
2. Company/organisation:
3. Phone:
* 4. Email:
* 5. What do you need written?
blog post/s
website copy (static)
content articles
enewsletter or EDM campaign
brochure/flyer/catalogue
social media marketing
sales letter/landing page
advert (print/digital)
proofreading/editing
ebook/ghostwriting
product descriptions
script
Other (please specify)
6. Job specifics:
What needs to be written?For example: I need an "about page" for my new website, whichdetails the company and talks about what we provide. Insert as many details as you can, such as word limit, what you want written and why.
7. Objectives:
What does this piece need to achieve? Eg, increase sales or tell our customers about our free delivery etc
8. Target demographic:
Who is the audience? Who will be ideally reading this? Who are your main customers/clients currently? Do you have an aspirational client/customer target that you wish to reach out to?
9. Main consistent message:
What is your brand’s number one message that needs to be conveyed throughout the piece? e.g. Jones the Writer is experienced, professional and creative.
10. Personality of company/business/organisation:
Please provide keywords of your brand personality, e.g. funky, quirky, conservative, creative
11. Tone of the piece you want written:
What tone and style would you like to see the piece contain? For example,do you want somethinginformal and friendly? Or do you need it to speak to high end corporates?
12. Similar pieces/competitors:
What similar pieces or organisations have you seen that you believeworks? Is there a brand that really speaks to you, even if it's in a different industry?This is a good place to list your competitors (please include links where possible).
13. Point of difference:
What is your point of difference? Why will your customers/clients choose you over others? What can you offer that others can't? What are the things that you do really well? What is thepositive feedback from people that have purchased from you?
14. Additional info:
Please provide any extra information, research or contact details below. This is a great place to include any existing copy (even if you are not happy with it) or notes that you have taken.
15. How did you hear about me?
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