Course Outline

Course Title: Business PsychologyCourse No: BS (A/F): GEN156

Class: BS (A/F), BS (Commerce)Course No: BS (Commerce): GEN156

B.Com (Annual System)B.Com (Annual System): Part I, Paper VIII

Course Objectives

  1. To equip the student with latest techniques of psychology
  2. To introduce the basic psychological aspects to the students
  3. To evaluate new claims about psychology by knowing psychological facts and standards for scientific evidence

Topic / Source / Section
Book # / Chapter #
Psychologists at Work:
  • Subfields of Psychology
  • Working at Psychology
  • Exploring Diversity
  • Becoming an Informed Consumer of Psychology
/ 1 / 1 / I
Neurons: The Basic Elements of Behaviour :
  • The Structure of the Neuron
  • How Neurons Fire
  • Where Neurons Meet: Bridging the Gap
  • Neurotransmitters: Multitalented Chemical Couriers
/ 1 / 3 / I
The Nervous System
  • Central and Peripheral Nervous Systems
  • The Evolutionary Foundations of the Nervous System
  • Behavioural Genetics
/ 1 / 3 / I
The Brain :
  • Studying the Brain's Structure and Functions: Spying on the Brain
/ 1 / 3 / I
Sensing the World Around Us:
  • Illuminating the Structure of the Eye
  • Colour Vision and Colour Blindness
/ 1 / 4 / I
Hearing and the Other Senses:
  • Sensing Sound
  • Applying Psychology in the 21st Century
  • Smell and Taste
  • The Skin Senses
/ 1 / 4 / I
Perceptual Organization :
  • The Gestalt Laws of Organization
  • Feature Analysis
  • Top-Down and Bottom-Up Processing
  • Perceptual Constancy
  • Depth and Motion Perception, perceptual illusions and subliminal perception
/ 1 / 4 / II
STATES OF CONSCIOUSNESS :
Sleep and Dreams: The Stages of Sleep
  • The Function and Meaning of Dreaming
  • Sleep Disturbances
  • Circadian Rhythms
  • Daydreams
  • Becoming an Informed Consumer of Psychology
Hypnosis and Meditation
Drug Use: The Highs and Lows of Consciousness / 1 / 5 / II
LEARNING:
  • Classical Conditioning
  • Operant Conditioning
  • Cognitive-Social Approaches to Learning
/ 1 / 6 / II

MEMORY:

Encoding, Storage, and Retrieval of Memory

Recalling Long-Term Memories

Forgetting: When Memory Fails

/ 1 / 7 / II
COGNITION AND LANGUAGE :
  • Thinking and Reasoning
  • Problem Solving
  • Language
/ 1 / 8 / II
INTELLIGENCE:
  • What Is Intelligence?
  • Variations in Intellectual Ability
/ 1 / 9 / II
MOTIVATION AND EMOTION:
  • Explaining Motivation
  • Human Needs and Motivation: Eat, Drink, and Be Daring
  • Understanding Emotional Experiences
  • Nonverbal Behaviour and the Expression of Emotions
/ 1 / 10 / III

DEVELOPMENT:

Nature and Nurture: The Enduring Developmental Issue

/ 1 / 12 / III

PERSONALITY:

Psychodynamic Approaches to Personality

Other Major Approaches to Personality: In Search of Human Uniqueness

Assessing Personality: Determining What Makes Us Special

/ 1 / 13 / III
HEALTH PSYCHOLOGY: STRESS, COPING, AND WELL-BEING:
  • Stress and Coping
  • Psychological Aspects of Illness and Well-Being
  • Promoting Health and Wellness
/ 1 / 14 / III
PSYCHOLOGICAL DISORDERS:
  • Normal Versus Abnormal: Making the Distinction
  • The Major Psychological Disorders
  • Psychological Disorders in Perspective
/ 1 / 15 / III
TREATMENT OF PSYCHOLOGICAL DISORDERS:
  • Psychotherapy
  • Biomedical Therapy
/ 1 / 16 / III
SOCIAL PSYCHOLOGY:
  • Attitudes and Social Cognition
  • Social Influence
  • Prejudice and Discrimination
  • Positive and Negative Social Behavior
/ 1 / 17 / III

Recommended Text:

1. Feldman, Robert S,(2005), Understanding Psychology, 7th Edition. McGraw Hill, Boston

MODEL PAPER FOR B.COM PART 1

ANNUAL EXAMINATION SYSTEM 2009 & ONWARDS

BUSINESS PSYCHOLOGY

SUBJECTIVE PART TIME ALLOWED = 90 MINUTESMAX MARKS = 45

INSTRUCTIONS TO CANDIDATES:

  • This paper comprises of 3 Sections.
  • Attempt ONLY ONE question from each section
  • Each question carries 15 marks.

SECTION I

Q. 1)(5+5+5)

a)Briefly define psychology and its subfields.

b)Explain the structure of Neuron and parts of the nervous system.

c)Explain the structure of eye briefly along with diagram.

Q. 2)(8 + 7)

a)Briefly elaborate the types of neurons and functions of meninges.

b)Labelize the diagram of ear and briefly explain the main parts of the organ.

SECTION II

Q. 3)

a)Elaborate the Gestalt law of perception.

b)Name the clusters of primary mental abilities and briefly describe Sternberg’s triarchic theory.

c)Elaborate the function and meaning of dreaming.

Q. 4)

a)Define Intelligence and its types.

b)What is the difference between classical and operant conditioning.

c)Contrast the recall, recognition and relearning measures of memory.

SECTION III

Q. 5)

a)What is stress and what are the coping strategies to reduce stress.

b)Define motivation and explain power motivation and drive theory of motivation.

c)Enlist popular characteristics of personality traits and briefly explain any two characteristics.

Q. 6)

a)What are the expression of dissatisfaction and components of attitude.

b)Write note on nonverbal behavior and the expression of emotions.

c)Briefly explain positive and negative social behavior.

Model Paper for B.Com Part I

Annual Examination System 2009 & Onwards

BUSINESS PSYCHOLOGY

Objective PartTime Allowed = 30 MinutesMax Marks = 30

Instructions to Candidates:

  1. This paper comprises 30 MCQ’s of 1 mark each
  2. This paper will be collected after 30 minutes.
  3. Please encircle the correct option only.
  4. Cutting is not allowed

Q 1)The idea that all physical, mental and behavioral events are the result of specific causal factors is

i)Phenomena

ii)Theory

iii)Determinism

iv)None of the above

Q 2)Scientific predictions must be

i)Worded

ii)Precise enough to be tested

iii)Rejected if evidence doesn’t support

iv)All of the above

Q 3)Thinking, planning, reasoning, creating and dreaming are

i)Behaviors

ii)Motives

iii)Mental Processes

iv)None of the above

Q 4)Psychology is the Scientific Study of

i)Experience & Behavior

ii)Human & Animal

iii)Individual & Social

iv)All of the above

Q 5)Relay (fresh supply) of information to and from the brain, responsible for simple reflex behavior is the function of

i)Meninges

ii)Spinal Cord

iii)Arachnoids membrane

iv)Inter-Vertebral Discs

Q 6)Something as a need or desire that cause a person to act is

i)Action

ii)Response

iii)Motive

iv)Behavior

Q 7)The Emotional or Feeling segment of attitude is

i)Behavior

ii)Cognition

iii)Affect

iv)None of the above

Q 8)Treating and dealing with facts without distortion by personal feelings or prejudice is

i)Passivity

ii)Persuasion

iii)Credibility

iv)All of the above

Q 9)Touching, gazing, gestures and postures are the expression of emotions in the form of :

i)Verbal cues

ii)Body language

iii)Non-verbal cues

iv)All of the above

Q 10)Encoding, storage and retrieval are the processes done in:

i)Forgetting

ii)Memory

iii)Recall

iv)All of the above

Q 11)Frustration, hostility and aggression are

i)External factors

ii)Internal Factors

iii)Physiological factors

iv)Social factors

Q 12)“Behavior is pushed toward goals by internal states within the person or animal” is the concept of

i)Incentive Theory

ii)Drive Theory

iii)Optimal Level Theory

iv)Opponent Process Theory

Q 13)People who cannot achieve their important goals feel

i)Depressed

ii)Angry

iii)Guilty

iv)All of the above

Q 14)Aggression is the feature of;

i)Prejudice

ii)Discrimination

iii)Negative social behavior

iv)Depression

Q 15)Obsessive compulsive disorder and posttraumatic stress disorder are the classification of:

i)Psychotic disorders

ii)Personality disorders

iii)Anxiety disorder

iv)None of the above